Job Description: Digital Marketing Executive

Position Overview: We are seeking a highly skilled and motivated Digital Marketing Executive to join our team. The ideal candidate should possess a strong understanding of digital marketing strategies and be able to implement effective campaigns across various online channels. The Digital Marketing Executive will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads through the execution of data-driven digital marketing initiatives.

Key Responsibilities:

1. Develop and execute digital marketing campaigns: Plan, create, and implement digital marketing strategies across various channels, including but not limited to search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising.
2. Monitor and optimize campaigns: Regularly track and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Make data-driven decisions to optimize campaigns for improved results and maximize return on investment (ROI).
3. Content creation and management: Collaborate with the content team to create engaging and relevant digital content, including website copy, blog posts, social media updates, and email newsletters. Ensure content aligns with brand guidelines and resonates with target audiences.
4. Social media management: Manage and grow the company's social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Develop engaging content, schedule posts, and interact with followers to build brand loyalty and drive engagement.
5. Website management: Regularly update and optimize website content to enhance user experience and drive organic traffic. Monitor website performance using analytics tools and implement SEO best practices to improve search engine rankings.
6. Email marketing: Plan and execute email marketing campaigns, including designing templates, creating compelling content, and segmenting target audiences. Monitor email performance metrics and implement strategies to improve open rates, click-through rates, and conversions.
7. Paid advertising: Develop and manage paid advertising campaigns across platforms such as Google Ads, social media ads, and display networks. Conduct keyword research, create ad copies, and monitor budgets to drive qualified traffic and achieve campaign goals.
8. Market research and competitor analysis: Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies. Conduct market research and competitor analysis to identify opportunities, benchmark performance, and propose innovative strategies.
9. Reporting and analytics: Generate regular reports on key performance indicators (KPIs) and present insights and recommendations to the management team. Utilize analytics tools to track campaign success, customer behavior, and website performance.
10. Collaboration and coordination: Collaborate with cross-functional teams, including design, content, and sales, to ensure consistent brand messaging and effective campaign execution. Coordinate with external vendors and agencies as required.

Qualifications and Skills:

• Higher diploma in marketing, communications, or a related field.
• Proven experience in digital marketing, preferably in a similar role.
• Strong knowledge of digital marketing channels, tools, and techniques.
• Familiarity with web analytics and digital marketing platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Proficiency in content management systems (CMS) and email marketing platforms.
• Solid understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and problem-solving skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Self-motivated and able to work both independently and as part of a team.

Main Duties & Job Scope

Daily Main

Responsible for ensuring e-commerce platform is generating response and sales target

Liaise with partnered platforms to (new/promotional) products and sell through

Drive customer acquisition, retention and growth through digital marketing

seamless customer experience online

Day to day management of e- commerce clients and members

stay up to date with market, consumers and competitors

collect and connect working knowledge on the e-retailers

supports merchandising team on promotional activities and campaigns (Instore/Online)

Shop window plan and concepts

handle artwork and design of in-house marketing collaterals

liaise with printer and suppliers on project delivery

Submission of artworks for approval - even for marketing materials

Design artworks for social Media support & Simple POP

Need to handle graphic design for product development

Assist to response customers enquiries on FB and IG and online (tiktok)

Liaise with influencers

Improve display of PM Bisque

Monthly Promotion

• Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• The ongoing training of your salespeople.
• Developing your sales team through motivation, counseling, and product knowledge education.
• Promoting the organization and products.
• Understand our ideal customers and how they relate to our products.

Position Summary:

The Marketing Executive at Chello is a dynamic and results-driven professional responsible for supporting the planning and execution of our marketing strategies. This role requires a combination of creativity and analytical skills to contribute to brand awareness, customer engagement, and sales growth. The Marketing Executive will collaborate with the senior marketing team to assist in the successful implementation of marketing campaigns and initiatives.

We are seeking a detail-oriented and proactive individual who thrives in a fast-paced environment. The Marketing Executive should possess a fashion background, project management skills, an aptitude for analytics, and a passion for achieving results. Collaboration with cross-functional teams, problem-solving, and a commitment to excellence are essential aspects of this role.

The Marketing Executive will play a crucial role in supporting the development and execution of marketing plans, monitoring performance metrics, and identifying opportunities for improvement. If you are a marketing professional with a passion for delivering impactful results and the desire to work within a creative and data-driven team, we invite you to join Chello and be a part of our marketing success.

Key Responsibilities

Strategy Development:

• Creative Support: Assist in infusing creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.
• Data Analysis: Support the use of analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.

Digital Marketing:

• Content Contribution: Assist in overseeing the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.
• SEO and SEM: Collaborate on analytical thinking for SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.
• Experimentation Support: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.

Collaboration with Creative Team:

• Graphic Design Support: Collaborate with the creative team to conceptualize and design graphics, visual content, and marketing collateral that align with the brand's creative vision.
• Content Ideation: Assist in content creation by providing creative input and ensuring that visuals and messaging align with marketing goals.

Brand Management:

• Creative Brand Expression: Contribute to the continuous evolution and creative expression of the brand's identity across all marketing materials.
• Partnerships and Influencer Collaborations: Support in identifying strategic partnerships and influencer collaborations that align with our brand's creative vision.

Analytics and Reporting:

• Performance Metrics: Assist in defining performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.
• Conversion Optimization: Collaborate on applying analytical insights to optimize the conversion funnel, improving the online shopping experience.

Budget Management:

• Resource Allocation: Collaborate on resource allocation, making data-backed decisions to maximize the return on marketing investments.

Team Collaboration:

• Creative Collaboration: Contribute to fostering a creative and data-driven work environment, encouraging experimentation and growth within the marketing team.

Qualifications:

• Diploma or Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Fashion or fashion e-commerce marketing background, preferably with at least 1 year of experience.
• Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
• A strong understanding of fashion industry trends and consumer behavior.
• Exceptional creative thinking and a passion for developing innovative marketing campaigns.
• An analytical mindset, with the ability to derive insights from data.
• Strong communication, teamwork, and project management skills.

Position Summary:

The Marketing Intern at Chello is an enthusiastic and motivated individual looking to gain hands-on experience in the dynamic field of marketing. This role involves actively contributing to the planning and execution of marketing strategies under the guidance of the senior marketing team. The Marketing Intern will play a crucial role in supporting various aspects of marketing campaigns, from creative ideation to performance analysis, and will have the opportunity to learn and grow within a fast-paced, fashion-focused environment.

We are seeking a detail-oriented and proactive intern who is eager to learn, possesses a strong interest in fashion marketing, and is excited to contribute to the success of our marketing initiatives. This position requires a blend of creativity, analytical skills, and a passion for staying up-to-date with industry trends. The Marketing Intern will collaborate with cross-functional teams, gaining valuable insights into the world of fashion e-commerce marketing.

Key Responsibilities:

1. Creative Support:Contribute ideas and assist in the development of creative elements to enhance marketing strategies.
   Work closely with the team to infuse innovative thinking into campaigns to attract and engage target audiences.
   
2. Digital Marketing:Support the creation of compelling and on-brand content that resonates with our fashion-focused audience.
   Assist in understanding and optimizing SEO and SEM efforts to enhance website visibility and increase organic and paid traffic.
   
3. Collaboration with Creative Team:Work with the creative team to contribute ideas for graphics, visual content, and marketing collateral aligned with the brand's vision.
   Gain hands-on experience in the collaborative process of bringing creative concepts to life.
   
4. Brand Management:Assist in maintaining and evolving the brand's identity through various marketing materials.
   Learn about strategic partnerships and influencer collaborations that align with the brand's creative vision.
   
5. Analytics and Reporting:Support the definition of performance metrics and KPIs, contributing to data analysis to refine marketing strategies.
   Learn to apply analytical insights to optimize the conversion funnel and improve the overall online shopping experience.
   
6. Budget Management:Gain exposure to resource allocation and assist in making data-backed decisions to maximize the return on marketing investments.
   
7. Team Collaboration:Actively contribute to a creative and collaborative work environment, participating in team discussions and projects.
   Embrace opportunities for experimentation and growth within the marketing team.
   

Qualifications:

• Currently pursuing a Diploma or Bachelor's degree in Marketing, Business, or a related field.
• Strong interest in fashion or fashion e-commerce marketing.
• Basic understanding of digital marketing tools, analytics platforms, and e-commerce technologies.
• Passion for the fashion industry, trends, and consumer behavior.
• Creative thinking and a desire to contribute to innovative marketing campaigns.
• Analytical mindset with a willingness to learn and derive insights from data.
• Effective communication, teamwork, and organizational skills.

We are looking for an Sales Executive to join our close knit family!

We are a team of Sales Executive (dealing with leather goods and providing restoration services) in Singapore.

We are need chatty or outspoken individual like you who enjoy interacting with people and has an interest for sales and customer service.

You should have an interest working with leather and enjoy dealing with luxury leather items (bags and shoes).

The job scope includes:

• Attending to customers ( also via whatsapp, email or phone call)

Job Description

Position Summary:

The Marketing Manager at Chello is a seasoned and visionary leader responsible for driving the overall marketing strategy and fostering innovation. This role demands a unique blend of strategic thinking, creativity, and analytical prowess. As a key member of our leadership team, the Marketing Manager will oversee the development and execution of comprehensive marketing plans to drive brand awareness, customer engagement, and revenue growth.

We are seeking a results-oriented leader with a track record of delivering exceptional outcomes and the ability to mentor and inspire cross-functional teams. The Marketing Manager will play a pivotal role in shaping our marketing direction, identifying new opportunities, and ensuring our brand remains a trailblazer in the industry. This position requires a forward-thinking individual who can lead and guide our marketing initiatives to new heights of success.

If you're a strategic visionary with a passion for marketing excellence and the ability to lead and inspire, we invite you to join Chello and be a driving force in our company's continued growth and success.

Key Responsibilities

Strategy Development:

- Creative Vision: Infuse creative thinking into marketing strategies to captivate audiences and set our brand apart in the fashion e-commerce industry.

- Data-Driven Insights: Leverage analytical skills to interpret data, identify trends, and shape marketing strategies for maximum impact.

Digital Marketing:

- Innovative Content: Oversee the creation of compelling, on-brand content that resonates with our target audience, showcasing a unique fashion perspective.

- SEO and SEM: Apply analytical thinking to SEO and SEM efforts to optimize website visibility and drive organic and paid traffic effectively.

- Experimentation: Encourage a culture of experimentation, A/B testing, and data-driven decision-making to refine marketing campaigns.

Brand Management:

- Creative Brand Expression: Continuously evolve and express the brand's identity creatively across all marketing materials.

- Partnerships and Influencer Collaborations: Identify strategic partnerships and influencer collaborations that align with our brand's creative vision.

Analytics and Reporting:

- Performance Metrics: Define performance metrics and KPIs, analyzing and interpreting data to refine strategies and deliver measurable results.

- Conversion Optimization: Apply analytical insights to optimize the conversion funnel, improving the online shopping experience.

Budget Management:

- Resource Allocation: Effectively allocate resources, making data-backed decisions to maximize the return on marketing investments.

Team Management:

- Creative Leadership: Lead a creative team by fostering a creative and data-driven work environment, encouraging experimentation and growth.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).

- Proven experience in fashion e-commerce marketing at least 3 years and above.

- Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.

- Strong understanding of fashion industry trends and consumer behaviour.

- Exceptional creative thinking and a passion for developing innovative marketing campaigns.

- Analytical mindset, with a keen ability to derive insights from data.

- Strong communication, leadership, and project management skills.

Responsibilities:

· Generate new ideas for brand promotion, drive leads and increase brand awareness

· Conduct market research to gather insights on target audience, industry trends and competition

· Support the planning and execution of events and trade-shows

· Help maintain and update company website, marketing collaterals and social media platforms

· Communicate with external vendors and partners to execute marketing initiatives

· Contribute to brainstorming and idea generation for new marketing initiatives

· Provide general administrative support & other ad-hoc duties as assigned by the sales & marketing department

Requirements:

· Diploma/ Bachelor's degree in marketing, business, communications or a related field

· Excellent written and verbal communication skill (English and Mandarin to communicate with mandarin speaking clients)

· Strong attention to details and meticulous

· Ability to work well in a team environment and collaborate with colleagues

· Strong analytical and problem-solving skills

· Highly organized and able to multitask effectively

· Proficient in Microsoft Office Suite, particularly Excel and PowerPoint

Proficient in Design Software, such as Canva, Photoshop

Sale Supervisor Job Duties

A sales supervisor typically has a wide range of responsibilities, which can include:

• Ensuring that employees have the tools and training they need to succeed in their jobs

• Building relationships with key clients and establishing long-term business partnerships with them

• Reviewing reports from managers to identify areas of improvement or new opportunities for growth in the company’s market share

• Establishing and enforcing company policies regarding customer relations, sales techniques, and ethics

• Developing and implementing training programs for new employees or existing staff members who are being promoted to new positions within the company

• Monitoring employee performance to ensure that they are meeting goals and adhering to company policies

• Managing a team of employees and ensuring that they are trained to perform their jobs effectively

• Reviewing customer orders and inventory to ensure that all customer needs are being met

• Conducting market research to identify new opportunities for growth in the industry

Job Responsibilities: -

- Enhance growth of YMS-Retail Enrolment through effective advertising and promotion planning, implementation, and close monitoring of Retail schools’ advertising and promotion activities.

- Achievement of Retail Schools’ Enrolment budget.

Advertising and Promotion

- To work with Manager in the planning & execution of Retail YMS annual A&P plans.

(a) Campaign / Creative Execution

- To assist in the execution of quarterly campaigns from ideation to design and copywriting.

- Photoshoot and video shoot of campaign contents when necessary.

- To develop campaign artworks based on approved sizing on social media and Google.

- Ensure campaign details are successfully implemented across various channels including our official website.

(b) Digital Marketing (BTL)

- Execution of daily social media posts on various social media platforms.

- Conceptualisation and design of digital contents while ensuring compliance with brand position, brand standards and usage guidelines.

- Assist Retail branches with the design and development of Trial Lesson schedules and announcements.

- Ensure Trial Lesson details are successfully implemented across various channels including our official website.

- Monitor various media platforms options and propose any new social media platforms and tools to further enhance online presence.

(c) Print Advertising (ATL)

- Design and development of official posters for event, competition, and examinations.

- Assist Retail branches in ATL materials for non-digital channels including instore marketing, flyers, print and other offline media.

- Assist in maintenance and replenishment of in-store marketing collaterals (course brochures and posters).

Concerts, Competition and Events

- To undertake curricular and administrative projects as well as assisting in the organisation of concerts, & festivals, where applicable.

Yamaha Electone Festival (YEF), Yamaha Junior Original Concert (JOC), Yamaha Junior Piano Competition (YJPC)

- To work with and assist Manager in the areas of marketing, operations, and logistics across various events.

- Develop and design administrative documents including localised rules and regulations, participants’ registration forms, judges’ grading sheet etc.

- Ensure budget adherence and tracking.

- Collaborate with internal and external stakeholders.

- Ensure deadlines are met.

- Execution and delivery of event.

Ad-hoc Projects - Area Marketing and Competitor Survey

- To do area market exercise at interim periods; collate data and understand each district area market’s development to introduce courses that meet the needs of the area market.

- In line with the growth objective of pop music and adult music courses, to work closely with Music Professional(s) in the update and introduction of course(s) in the schools.

- Carry out Adhoc task as assigned by supervisor.

-

Requirements:

- Diploma in Marketing Communications, Visual Communication and/or Advertising and Media Design related discipline.

- 2 years of work experience in areas of marketing and/or advertising. However, fresh grads are welcome to apply.

- Familiar with various social media and digital channels, including digital marketing tools.

- Proficient in Adobe Suite of Products such as Photoshop, Illustrator, and InDesign.

- Proficient in Microsoft Office including Word, Excel and PowerPoint.

- Prior experience in data management, business analytics or statistics will be an advantage.

- Detail-oriented person with excellent written and verbal communication skills.

- Creative person with strong interpersonal and analytical skills with an eye for detail on the latest market trend.

- Confident, proactive, and dynamic team player who is passionate about making a difference across the organisation.

- Highly motivated and self-driven.

- Problem-solver capable of multi-tasking efficiently and working across multiple projects.

- Only fully vaccinated candidate will be considered.

Job highlights:

• Global famous brand for high quality writing and art products
• Part of Faber-Castell’s Global marketing network
• Working in a creative and artistic product field

Job Description & Requirements:

1. Execute marketing campaign on web, database marketing, email, social media to achieve KPIs
2. Maintain Good brand presence on web and social media
3. Measure and report all digital marketing campaigns performance
4. Aligning consumer communication at every touchpoints – online and offline channels
5. Involved in growing e-commerce business by improving consumer experience and satisfaction, executing order fulfilment and maintaining good e-shop presence
6. He/she must be creative, having high interest working in digital world, having good digital communication skills to engage the consumers
7. Higher interest in identifying new consumer trends and insights
8. Skills in photography, videography or graphic editing will be an advantage

1) POSITION SUMMARY

• Plan and manage all marketing, advertising, publicity and promotional events for the assigned brand(s) according to set guidelines.
• Support the store Business Goals.
• Support the CRM and increase existing base of VIP customers.
• Be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.

2) KEY PERFORMANCE INDICATORS :

• Traffic build
• CRM registration
• Tagging and life cycle management
• Social following and engagement

3) KEY AREAS OF RESPONSIBILITIES

Plan and Manage all Marketing, Advertising, Publicity and Promotional

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Develop media relations policy
• Initiate, develop, and maintain local, national, and international relations.
• Initiate, develop, and maintain media contacts for disseminating information.
• Arrange interviews for and regularly briefs company officials on sensitive and/or controversial issues; recommends public relations course of action in crisis and in routine public relations situations.
• Frequently act as a company spokesperson, representing officials at media interviews and company meetings with approval from Directors
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary

Marketing

• Plan, implement and monitor events calendar for positive brand building through promotional activities
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.
• Have strong understanding in Social Media sites and Website updates
• Monthly engagement with Store Manager at store level

4) POSITION SPECIFICATION:

Minimum a Bachelor’s Degree In Marketing

Minimum 4-5 years of management experience in luxury goods or a comparable retail environment.

• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills

Fluent English and both in written and spoken. Knowledge of other language is added advantage.

Sale Supervisor Job Duties

A sales supervisor typically has a wide range of responsibilities, which can include:

• Ensuring that employees have the tools and training they need to succeed in their jobs

• Building relationships with key clients and establishing long-term business partnerships with them

• Reviewing reports from managers to identify areas of improvement or new opportunities for growth in the company’s market share

• Establishing and enforcing company policies regarding customer relations, sales techniques, and ethics

• Developing and implementing training programs for new employees or existing staff members who are being promoted to new positions within the company

• Monitoring employee performance to ensure that they are meeting goals and adhering to company policies

• Managing a team of employees and ensuring that they are trained to perform their jobs effectively

• Reviewing customer orders and inventory to ensure that all customer needs are being met

• Conducting market research to identify new opportunities for growth in the industry

Sale Supervisor Job Duties

A sales supervisor typically has a wide range of responsibilities, which can include:

• Ensuring that employees have the tools and training they need to succeed in their jobs

• Building relationships with key clients and establishing long-term business partnerships with them

• Reviewing reports from managers to identify areas of improvement or new opportunities for growth in the company’s market share

• Establishing and enforcing company policies regarding customer relations, sales techniques, and ethics

• Developing and implementing training programs for new employees or existing staff members who are being promoted to new positions within the company

• Monitoring employee performance to ensure that they are meeting goals and adhering to company policies

• Managing a team of employees and ensuring that they are trained to perform their jobs effectively

• Reviewing customer orders and inventory to ensure that all customer needs are being met

• Conducting market research to identify new opportunities for growth in the industry

Sales Manager

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

Sales Manager Responsibilities

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure it’s strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Implementing new sales plans
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status
• Identifying opportunities and strategies to increase sales.
• Perform any other duties assigned by the director.

Sales Manager Requirements and skills

• BS/MS degree in business administration or a related field
• Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets
• Committed to continuous education through workshops, seminars and conferences
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Excellent mentoring, coaching and people management skills Knowledge of data analysis and report writing.
• The ability to understand and follow company policies and procedures.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends)