- 5-day work week;
- 40 working hours/week during school days; 30 working hours/week during school holidays (flexibility will be required to ensure duties are undertaken in full);
- Paid school closure day (non-working day);
- Competitive remuneration package & benefits (medical, dental, etc.)
Dulwich College (Singapore) is looking for a Digital Marketing Officer (Maternity Cover) to support the Marketing team in day-to-day activities and projects. This is a 4-month maternity contract from 14 August 2024 to 18 December 2024.
Duties & Responsibilities:
Digital Marketing
- Day-to-day management of all advertising platforms (Google Ads, GDN, Facebook, LinkedIn, Instagram, Print)
- End-to-end execution of paid advertising campaigns including planning
- Manage campaign optimisations and boosting
- Undertake regular market research and competitor analysis
- Keyword research and SEO analytics
- Assist in copy writing for a range of channels, including website, eDM’s, and paid advertising.
- Website management, copywriting and ongoing improvement
- Format and update graphics provided on a variety of creative media.
- Manage workflow to deliver projects, digital and print assets within agreed timeframes and budget.
- Maintain and manage digital files.
- Design, development and ongoing management of online marketing toolkit – keeping content current and updated.
- Create alignment across all marketing activities, managed by calendar and process to ensure consistency and quality.
Brand Marketing
- Be a brand guardian, maintaining correct usage of all brand assets and identify anything that doesn’t meet brand standards.
- Independently managing day-to-day marketing processes and assisting the schools with specific marketing efforts.
- Internal branding and visual equity – Working with schools to continue developing their interiors such as stickered quotes on walls, framed photos, etc.
- Collateral and video production, using InDesign / Illustrator / Photoshop / iMovie effectively to create and produce events programmes, brochures, posters, templates, invitations, videos, and other materials.
- Graphic design services – creating brand-aligned posters for Whole School events, advertorial creatives, updating brochures and templates, etc.
Marketing Services
- Assist in leading photography planning for the College and managing the rollout and ongoing support of the new software for school photography management.
- Assist with event coordination including design of invitations and signage.
- Assisting the events and communications team when required and ensure that all events and digital prints are branded correctly.
- Oversee management of the whole College merchandise range for shop sales, events and corporate functions.
- Training and building capability among staff - develop training modules to send to staff with regular updates from marketing toolkit.
All other duties commensurate with the post.
Requirements:
- A degree or diploma in marketing or a related discipline.
- A minimum of four years’ experience in a similar role in a professional environment;
- Strong creative and design skills in advertising design and copywriting to be able to capture the message nuance;
- Strong background in the Adobe Creative suite, specifically in Illustrator & Photoshop and InDesign.
- Experience of working with online design packages, and undertaking design work;
- Experience in leading on marketing projects and to be proactive in contributing ideas and seeing them through to completion;
- The ability to work independently with limited supervision, and to also work well in a team;
- Excellent communication skills and the ability to communicate effectively in English both verbally and in writing;
- Strong IT skills and the ability to use Microsoft Office, and design software packages;
- Good administrative skills and the ability to organise own workload effectively;
- Strong interpersonal skills and the ability to build effective working relationships across the whole organisation as required;
- The ability to use own initiative in undertaking the duties of the role.
We welcome and encourage applications from people of all backgrounds. Having a diverse staff body is a great strength to us as a College and one of the ways that we can help students achieve our College Mission of Living Worldwise. We do not discriminate on the basis of race, ethnicity, gender, age, disability, religion, sexual orientation, pregnancy or socio-economic status. We support family-friendly flexible working opportunities, where operational needs allow. Staff recruited locally are subject to terms and conditions of service according to local employment law.
Dulwich College (Singapore) is committed to safeguarding and promoting the welfare of all the students in our care and expects all applicants to share this commitment. We follow safe recruitment practices which are aligned to the recommendations of the International Task Force on Child Protection. We hold ourselves to a high standard of effective recruiting practices with specific attention to child protection. All appointments are subject to an interview, identity checks, criminal record checks, and successful references.
CPE Registration Number: 201027137D
Period of Registration: 09 January 2024 to 08 January 2028
