Introduction to the role:
Our client is looking for a strategic and enthusiastic solution-driver, someone who has a passion for advertising and believes the future of marketing is data-driven and grounded in measurable business results.
Responsibilities:
- Design and run Matched Market tests to capture the incremental impact of Paid DR Media for Google Play in APAC.
- Design and run a complex testing program for channel and tactic incrementality for Google Play using our bespoke testing tools.
- Design and run Matched Market tests to capture the incremental impact of Paid DR Media for Google Cloud in APAC.
- Build automation to consolidate our global incrementality results and relevant metrics across MMMs, MMTs and other non-CLS experiments
Requirements:
- 7+ years of experience in marketing analytics or data analysis role
- Understanding of paid media and designing and running tests
- Ability to take initiative and lead projects when necessary
- Ability to spot trends/patterns and identify marketing opportunities in timely manner
- Demonstrate ability to think strategically about complex issues on a macro and micro level, leading to thoughtful recommendations and action plans
We regret to inform that only shortlisted candidates will be notified / contacted.
Job Reference: Natasha Toh542430
EA Registration No.: R21101184, Natasha Ann Toh Hsueh Ling
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
