Responsibilities
Reporting directly to the Head of Consumer Insurance, you will be responsible to
- Lead the overall marketing strategy for the company through multi-channel distribution platforms including digital marketing, direct marketing and affinity partnership marketing.
- Develop new (digital) business opportunities, perform market research and competitor analysis to position our campaigns competitively in the market.
- Develop new and effectively engage existing partnerships. New partnerships should include but not limited to affinity brand partners and digital market affiliates.
- Execute pre and post marketing campaign evaluations to measure the ROI of all marketing campaigns.
- Manage advertising campaigns and marketing collaterals across all distribution channels.
- Manage and enhance digital channel optimization including, SEO/SEM, social media platforms, video marketing, email marketing, referral marketing and new digital channels for direct product distribution.
- Manage the marketing operations, product and sales channels engagement.
- Collaborate to design customised insurance products, from conception to implementation, targeting specific client segments.
- Manage and continuously improve the company and affiliate/partner websites to ensure customer experience and sales conversion rates.
- Be a key contributor to influence customer experience.
- Manage production budget/forecast and marketing costs control in line with the overall company budget.
- Work in close collaboration with all sales & distribution channels to accelerate and influence effective marketing campaigns.
- Prepare monthly activities and business performance reports for the EXCO.
Requirements
- University graduate in Business Administration, Marketing or related discipline
- Minimum 8 years of relevant work experience and proven record in marketing project management
- Good knowledge of digital / e-marketing tools and systems
- Good working knowledge of performance marketing
- Good understanding of the Singapore consumer market, preferably of the General Insurance industry
- Keen appreciation to deliver top-notch Digital Customer Journey
- Strong analytical, organization, leadership and presentation skills
- Able to work independently and as a team player
- Excellent negotiation, interpersonal and communication skills
- Able to lead a marketing team to deliver on digital sales targets
Your Career, Our Passion - COME JOIN US NOW!
Interested applicants, please forward your detailed resume, stating qualifications, reason for leaving each employment, work experience, availability, current and expected salaries to us now.
We regret that only shortlisted candidates will be notified.
