Company Overview
We invite you to join our team at Sterra.sg, a homegrown brand dedicated to enhancing people's lives in their own homes. At Sterra, we firmly believe that everyone deserves a home that offers convenience, health, and comfort, enabling a high quality of life. We strive to ensure affordability, making our offerings accessible to all. We take great pride in our vision To empower 1 million homes by 2027, elevating health and convenience to optimize daily living, and our mission To provide effective and minimalistic home wellness products, making them affordable to everyone.
Position Overview
As the Senior Perfomance Marketing Manager, you will play a pivotal role in managing a high-performing team to shape our online presence and drive growth across our digital platforms. Your responsibilities will include crafting and overseeing campaign execution, analyzing performance metrics, and identifying opportunities for optimization.
Key Responsibilities:
Strategic Planning
- Formulate and implement comprehensive performance marketing strategies across various digital channels (e.g., search engines, social media, display advertising).
- Contribute to driving revenue & profits for Sterra
- Drive performance marketing strategies to maximize brand exposure etc
Campaign Management
- Create, launch, and manage multi-channel marketing campaigns to drive lead generation, customer acquisition, and sales.
- Generate innovative ideas and angles for new advertisements, guiding the creative direction.
- Analyse data from campaigns to evaluate the success of the marketing efforts and come up with new ideas to improve brand marketing and exposure.
- Allocate and manage budgets effectively across different channels to maximize ROI.
Data Analysis & Reporting
- Monitor and analyze campaign performance, using analytics tools to assess effectiveness and identify opportunities for optimization.
- Prepare regular performance reports for the management, highlighting key insights, trends, and areas for improvement.
Optimisation
- Continuously optimize ad copy, targeting, bidding strategies, and landing pages based on performance data.
Team Leadership
- Lead and mentor a team of performance marketers, providing guidance, support, and training as needed.
- Work closely with other departments to ensure alignment and integration of marketing efforts.
Stakeholder Communication
- Collaborate with internal stakeholders to align marketing strategies with broader business objectives.
- Manage relationships with external agencies, partners, or vendors, ensuring they deliver on agreed-upon KPIs.
Industry & Market Knowledge
- Stay updated on industry trends, emerging technologies, and best practices in performance marketing.
- Monitor competitors' performance marketing strategies and adjust approaches to maintain a competitive edge.
Technical Proficiency
- Utilise marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to manage and analyze campaigns effectively.
- Have a strong understanding of SEO, PPC, paid social, and other performance marketing techniques.
Compliance & Best Practices
- Ensure all marketing activities comply with legal and ethical standards.
- Implement industry best practices in digital advertising, data privacy, and user experience.
- Other related duties as assigned by the company.
Requirements
- Bachelor's or Master's degree in Marketing, Business, or a related field
- Good understanding of DTC marketing, digital channels, and a track record of delivering measurable results.
- Proven experience in effectively managing paid advertising campaigns
- Good people management skills with experience in leading and managing a team.
- Experience working in startups is preferred.
Working Schedule: Mon-Fri 9am-6pm
Location: Alice @ Mediapolis
We want to work with you!
