Located at Carros Centre, one of the most popular spots for motor vehicle needs, GW Automotive Group is a fast-growing company which offers a wide selection of vehicles for retail sale, rental and leasing in Singapore. Customers can easily find the perfect vehicle with competitive rates and flexible purchasing and rental options to suit their individual needs.
We are now looking for an energetic and creative Marketing Manager to create simple and complex advertising campaigns to promote the company’s brand, products and services. You will be expected to create campaigns to target groups of people that have an interest in the car you're selling/renting, as well as all aspects of a company’s marketing operations.
Your tasks include:
- Planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends
- Grow the company’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness
- Driving website traffic, Identifies critical conversion and drop-off points and optimizes user funnels.
- Plans, executes and measures experiments and conversion tests
- Grow and monitor campaign budgets.
- Plan and manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Designs, builds, and maintains our social media accounts.– Facebook, Instagram, Ticktok, Little Red Book etc.
- Plan and manage digital advertising campaigns
- Creates and implements all website, search engine optimization, database marketing, email, social media, and display advertising campaigns
- Provide accurate reports on the marketing campaign’s overall performance.
- Coordinate with various advertising and media experts to improve marketing results.
- Appraise important metrics that affect website traffic, service quotas, and target audience
Requirements
- Min. Degree in Marketing or Relevant field
- Min. 3 - 5 year experience in digital marketing/digital media from Automotive Industry
- Experience in managing projects simultaneously across different verticals
- Experience in managing both internal and external stakeholders
- Fluent in speaking both English & Mandarin
Only shortlisted candidates will be contacted.
