About the job
At Warner Music Group we’re all about our people. Our global company is made up of knowledgeable, passionate, and creative individuals. Our commitment to Diversity, Equity and Inclusion fosters a culture where you can truly belong, contribute, and grow. We believe in each individual’s value and encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music – at every stage of their career. We strive to set WMG apart by embracing innovation – an integral part of our company's DNA.
If you have a passion for music and consider a career in the music industry, please join us and be a part of one of the most influential forces in culture today.
Key Purpose of Role
- The Singapore International Marketing Manager is a leader for all frontline marketing & promotional activities for international artists across all key repertoire owners from US, UK & Europe including the following labels, Atlantic Records, WBR, Elektra, WMUK, ADA etc.
- They formulate & implement marketing strategies to tell the stories of our artists in Singapore by developing their profile
- They live and breathe the digital landscape while understanding the nuances of Singapore which makes their marketing and promotional plans second to none
- They are out to grow our artists’ market share and footprint in Singapore making tomorrow’s superstars
About the job
- Lead & develop creative marketing & promotion strategies for Warner Music International artists
- Work on a rolling 3-month strategy for Asia’s priority artists by developing and building their presence in Singapore
- Deliver on the monthly Market Share goals set out for Singapore for the artists in their purview to improve our company market share and revenue from our key digital service providers (DSPs)
- Drive seamless communication between all label partners and Asia Regional Office
- They will be in constant contact with the Asia Regional Office in understanding what products are coming (3 months ahead) and planning the strategy for them before cascading them down to the Singapore team at the right time
- Gather, analyse and package regular post-mortem on marketing plans, promo trip and concert tour to improve future marketing strategies & decision-making
- They will work with the Asia Regional Office in determining Promo Tour opportunities in Singapore that fit in line with our regional objectives. Working with the Marketing Executive on the logistics, the International Marketing Manager will be formulating the marketing plan in the lead up to, during and post tour to ensure results will continue to deliver when the artist is out of market
- They will be looking at the forthcoming Singapore touring calendar and formulating a strategy in how Warner can leverage their presents in market to either increase consumption or working a single or project
- Observe any new marketing ideas and recommend for local implementation if applicable
- Take notice of new artists, trends, and contents from US, UK or other repertoire
- Identifying potential markets and so that we can be ahead of the trend in Singapore
- They are a strong communicator that can work with different functions of the Singapore Business to continue to leverage and elevate marketing plans for our artist.
About you:
- University graduate in Marketing or related disciplines
- Minimum 5 years of experience in product marketing, online marketing or advertising agency environment. Experience in entertainment industry will be a plus
- Strategic, ability to see the big picture and with strong drive to achieve desired business results
- Dynamic, work effectively in a fast-paced environment
- Excellent interpersonal skills, ability to build and maintain strong partnership with a wide range of people locally, regionally and globally
- Organized, detail-oriented, communicative, and flexible
- Good at multitasking, strong skills in planning & organization, time management, and prioritization
- Passionate about music especially international repertoire
