This role will manage the marketing for our existing portfolios as well as learn from our panel of experts. This would be a great opportunity for medical product/marketing professionals to learn and manage products across a good range of brands. Candidates in Consumer Health, or have experience in marketing to ethical/convenience channels in Consumer Goods (FMCG) are welcome to apply.
Job summary
Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives. This role is for Consumer Health in our Healthcare business.
General responsibilities
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
- Develop, manage and evaluate implementation of marketing plans for products and services to achieve business objectives and marketing strategies
- Establish annual marketing budget to align to clients' needs and marketing plans. Monitor marketing expenditures and highlight budget-to-actual variances
- Monitor, analyze and evaluate market trends, consumer behavior, competitor activities, etc. to identify market opportunities. Adjust marketing plans to meet changing markets and competitive conditions
- Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
- Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
- Prepare marketing reports/updates/analysis for management presentation and decision-making
- Contribute to business planning with internal/external stakeholders (e.g. sales) in budgeting, marketing plans development, etc. to align to business priorities. Advise stakeholders on market sentiments
- Manage ongoing relationships with external vendors and agencies (e.g. event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities
Leadership responsibilities
- Manage and oversee team’s delivery of team/function goals to drive execution against goals set
- Drive and manage learning and development of team in the area of Marketing and DKSH behavior to achieve team/function goals
- Drive self-learning and improvement in the area of Marketing and DKSH behavior as part of continuous learning
Functional skills and knowledge
- Demonstrate sound knowledge and understanding of the business and industry
- Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- People management and coaching for junior marketers
- Digital marketing experience/track record is a plus
Education
- Degree or professional qualification in Marketing, Economics, Business or a related discipline
- Master's in Marketing, Economics or Business will be an added advantage
Work experience
- Minimum three to five years’ experience in a similar role within Consumer Health/pharmaceutical industry
Note : Stated salary includes allowances.
