Job Summary
Under the direction of the Marketing Manager is responsible for creating and coordinating the implementation of an integrated marketing program, which includes branding identity, strategic message development, advertising, and public relations. Typical responsibilities include: participating in planning and implementing marketing strategies; meeting with departments to provide consultation and to assess products and programs; and, writing and designing proposals, advertisements, internal communication pieces, and web pages.
Distinguishing Characteristics
The Marketing Assistant Manager is responsible for assisting the Marketing Manager with District-wide marketing initiatives.
Typical Duties and Responsibilities
Confers with department directors, committees, managers, and staff teams to provide marketing consultation. Assesses products and programs and makes recommendations for profit potential via marketing programs. Develops related strategies and provides training on how to implement strategies.
Creates written plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues.
Develops and designs proposals, advertisements, internal communication pieces, web pages, and/or other related collateral materials and participates and oversees the production of such materials by providing direction to applicable individuals.
Supervises administrative professionals. Participates in hiring, evaluating, training, disciplining, and recommending discharge of staff as necessary.
Positions in this classification may perform all or some of the responsibilities above and all positions perform other related duties as assigned.
