Senior Brand Executive (Beauty and Wellness)
This role undertake the ownership of the brand and products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.
· Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
· Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.
· Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign
· Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
· Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
· Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan
· Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace)
· Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines
· Track and monitor market trends to analyze product sales performance
Requirements
· Degree in in Marketing or Business Administration
· At least 4 years of relevant marketing working experience in the beauty, personal care or other FMCG industry is preferred
· Knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
· Pro-active hands on team player with excellent interpersonal skills
· Able to work under pressure to meet deadlines
We regret to inform that only shortlisted candidate will be notify.
EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)
