What you'll do:
As an Inbound and AI Marketing Manager, you will be at the forefront of our client's marketing initiatives. Your primary responsibility will be crafting a comprehensive inbound marketing strategy that drives website performance. You will implement MarTech tools for AI-powered lead generation, amplifying high-quality content tailored to specific audience segments. Your role will also involve planning, executing, and analyzing inbound campaigns across various digital channels. Leveraging your analytical skills, you will use AI insights to optimize campaign performance. You will foster a culture of innovation through data-informed experimentation.
* Develop a comprehensive inbound marketing strategy using best practices
* Implement MarTech for AI-powered lead generation and engagement
* Amplify high-quality content optimized for search engines and tailored to specific audience segments
* Plan, execute, and analyze inbound campaigns across digital channels
* Leverage marketing analytics and AI insights to optimize campaign performance
* Champion a culture of disruptive marketing through data-informed experimentation, innovation, and continuous improvement
* Collaborate with regional marketing teams and alliance partners to amplify reach
What you bring:
The ideal candidate for the Inbound and AI Marketing Manager position brings a wealth of B2B digital marketing experience. You are known for your curiosity about all things digital marketing and technology. Your ability to bridge data analysis, research, competitive intelligence, and marketing savvy has enabled you to build efficient customer acquisition programs. You have demonstrated success in creating strategies and executing integrated inbound marketing campaigns in APAC. Your excellent analytical skills fuel your passion for turning analysis into actionable programs.
* 2+ years of B2B marketing experience with a focus on digital marketing
* Strong curiosity about digital marketing and technology
* Ability to bridge data analysis, research, competitive intelligence, and marketing savvy
* Experience in creating strategies and executing successful integrated inbound marketing campaigns in APAC
* Excellent analytical and quantitative skills with a passion for analysis
* Customer-centric attitude with motivation to influence without authority in a matrix organization
* Experience with MarTech tools such as CDP, MAP, Chatbot, AI Assistant would be advantageous
What sets this company apart:
Our client is renowned for its commitment to innovation in the field of digital marketing. They offer a dynamic and collaborative work environment where you will have the opportunity to work with regional and global teams. They champion a culture of disruptive marketing through data-informed experimentation, innovation, and continuous improvement. This is an exciting opportunity to join a company that values curiosity, passion for digital marketing and technology, and the ability to influence without authority.
What's next:
Ready to pioneer inbound marketing strategy? Apply now!
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R22107048 Eileen Tham
