This position reports to the Owner. The Marketing manager plans and executes strategies to promote a company's products or services. They oversee campaigns, analyze market trends, manage budgets, conduct research, and collaborate across departments to ensure effective messaging and branding. Their goal is to enhance market position and achieve business objectives through targeted marketing efforts. Stitchsmith's commitment lies in fostering a workforce-centered, high-performance culture that underscores empowerment, quality, ongoing improvement, and the recruitment and continuous development of an outstanding workplace.
Job Description
Individual to be involved in:
1. Develop and execute marketing strategies to promote upholstery filling products.
2. Conduct market research to understand customer needs and industry trends.
3. Plan and oversee advertising and promotional campaigns.
4. Manage digital marketing initiatives including social media, email campaigns, and website content.
5. Collaborate with sales teams to develop effective sales materials and support sales efforts.
6. Monitor and analyze marketing performance metrics to optimize campaigns and achieve business goals.
Job Requirements
1. Ability to conduct thorough market research, analyze data, and interpret trends to inform strategic decisions.
2. Proficiency in digital marketing channels such as social media marketing, email marketing, and content marketing.
3. Deep understanding of upholstery filling products, materials, specifications, and manufacturing processes.
4. Experience in using CRM software to manage customer relationships, track leads, and analyze customer data.
5. Skill in using analytics tools (e.g., Google Analytics, Adobe Analytics) to measure marketing campaign performance, ROI, and other key metrics.
6. Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively within a manufacturing environment.
