Job Summary:
Our client is an established bank in the global market. We are looking for suitable candidates to join them as a Marketing & Events Specialist
Responsibilities
- Work with content and media agencies to execute regional campaigns for e.g. flagship thought leadership campaign, including internal comms assets, client eDMs, creation of campaign assets, microsite for leads generation, campaign optimisation and performance reporting
- Manage content calendar, create marcomms copy/banner assets, schedule and publish posts for amplification on digital channels, including Linkedin, Search and third party channels
- Support specific areas of GTS Flagship thought leadership series and event, taking ownership in areas such as online registration process, managing booth content assets, gamification mechanics, oversee social media posts etc
- Lead and coordinate the content submission of Product Marketing initiatives for Internal comms, including IBG Newsbytes, IBG First Choice portal etc.
- Copy writing and liaison with respective internal stakeholders to put together content for campaigns, whitepapers on transformative future of payments and external awards submission
- Lead and coordinate selected awards and polls programmes across IBG products (GTS, Strategic Advisory, Syndicated Finance)
- Lead and coordinate award win announcements and client case studies amplification
- Support budget management process to ensure that there is rigour and discipline in cost control and budget utilisation.
Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.
EA License No. 01C4394 • RCB No. 200007268E •Derrick Tiew Yong Han EA Registration No. R1877971
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