Job Description
The Marketing Coordinator/Assistant Marketing Manager is responsible for supporting the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing. This role involves working closely with various departments, including sales, to ensure that marketing campaigns align with overall business objectives.
Roles and Responsibilities
- Campaign Coordination: Overseeing and managing marketing projects, ensuring all activities are completed on time and within budget.
- Content Creation: Developing marketing materials such as brochures, flyers, newsletters, and social media posts.
- Market Research: Conducting market research to identify trends, competitor strategies, and customer preferences.
- Event Management: Organizing and coordinating marketing events, trade shows, and promotional activities.
- Digital Marketing: Managing online presence through social media, email campaigns, and website updates.
- Reporting and Analysis: Tracking and analyzing the performance of marketing campaigns and generating reports to measure effectiveness and ROI.
- Collaboration: Working closely with the sales team, product managers, and other departments to align marketing strategies with business goals.
Typical Requirements
- Education: A diploma or degree in Marketing, Business Administration, Communications, or a related field.
- Experience: 1-3 years of experience in marketing or a related field.
- Skills:Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite and marketing software (e.g., CRM, email marketing tools).
Understanding of current digital marketing trends and best practices.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong organizational and time management skills.
- Certifications: Additional certifications in digital marketing, SEO, or social media marketing can be beneficial.
