ACCOUNT EXECUTIVE / SENIOR ACCOUNT EXECUTIVE
(A&P, DESIGN & EVENT)
Account Executive / Senior Account Executive is responsible for achieving sales and / or profitability objectives, typically from new clients or accounts. Account Executives / Senior Account Executives identify marketplace opportunities, prospect and engage new clients, develop proposals, and manage the contract process.
Senior Account Executives typically manage and mentor one or Account Executives—demonstrating advanced sales, market research and business skills.
PRIMARY RESPONSIBILITIES
• Meeting clients to discuss their campaign needs
• Translating client’s brief into creative brief with support of relevant research and facts done
• Briefing the creative team who will produce the campaign
• Working with account planners to devise a campaign that meets the client’s brief and budget
• Developing innovative proposals and delivering strategic sales presentations with costings to clients
• Negotiating with clients, solving any problems and making sure deadlines are met
• Checking and reporting on the campaign’s progress
• Keeping in contact with the client at all stages of the campaign
• Managing the account’s budget and invoicing the client
• Preparing proposal for pitches to win new business
• Managing and executing events
QUALIFICATIONS, SKILLS, EXPERIENCE
• Related diploma or degree with minimum of 3 to 5 years marketing experience in an in-house or creative event agency
• Experience with qualitative and quantitative research methods
• Outstanding written and oral communication skills
• Superior business and negotiation skills
• Extensive industry contacts
• Digital Strategy skills will be a plus.