The Senior Integrated Media Manager will report to the Director and is a committed, responsible, and confident lead of his/her campaigns. He/she will have the ability to work independently and collaboratively within a team. The ideal candidate should have extensive experience in delivering integrated media campaigns, ensuring quality control of the deliverables while staying within budget, meeting or exceeding client expectations. The Senior Media Manager will own day-to-day client communication, providing strategic direction and ensuring all campaign objectives/goals are met. Strong leadership skills are also essential.
Expectations of a Senior Integrated Media Manager:
- Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
- Lead on day-to-day running of the account with clients & agency partners
- Drive relationships at the appropriate levels of our client organizations
- Apt knowledge & understanding of traditional and digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking and SEO
- Have prior platform experience in managing Social, Search and/or Programmatic campaigns, including but not limited to account setup, strategy development, organization, and management
- Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
- Manages the daily workflow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
- Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
- Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
- Assist in mentoring, and developing team members
