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Social Media & Marketing Executive ( Automotive/ Content Creation )

People Profilers Pte. Ltd.

Job Type   /   Job Level

Full-time   /   Senior Executive

Job Location

Singapore, Singapore, Singapore

Salary Offered

Industry: Automotive
Location: Alexandra
Working Hours: Mon to Thurs: 830am to 6pm, Fri: 830am to 530pm
Good Remuneration Package

Social Media Content Planning and Management

Drive company’s brands social presence, with full ownership of respective brand voice and owned social channels
Define social strategy and measurement approach for effective implementation across the business
Champion adoption of social marketing best practices and social analytics to drive impact for the consumer business
Increase engagement for existing audiences with high-quality social initiatives
Acquire new followers by filling gaps in our marketing content output
Align our brand with new and emerging trends
Improve ROI through more consistently on-target messaging
Identify new channels to embed our brand that align our marketing direction
Collaborate closely with cross-functional teams to bring business narratives to life in an engaging and social-first manner

Live Stream and Social Media Short Reels

Manage live streams on Tiktok, Facebook and Xiao Hong Shu (events)
Involve in live stream hosting. Able to host, engage and communicate face-to-face, fronting the camera and audience.
Constantly explore and identify new potential opportunities in all aspects to develop and establish streaming content and format for greater viewership.
Involve in broadcast/live stream process, including scheduling, planning, and marketing.
Track, monitor, and understand live stream's performance through insights and analytics.
Coordinate and work with marketing team to boost campaign through live stream.
Create and edit video short reels for social media
Content and video production management including creative writing for social media and website
Act as a brand ambassador, promoting our products/services and maintaining a positive brand image.

Media Relations

Developing, implementing and measuring external and internal Media based communication plans
Manage day-to-day media relations/media requests for brand and corporate issues
Develop written materials including press releases, Q&A, media standby statements on brand and corporate issues as required.

Events and Marketing

To work closely with the team to conceptualize and manage events marketing using both traditional and new media channels
To support the creation and delivery of dynamic marketing activities that will enhance our events by drawing on the full marketing mix, email, social media, experimental and tactical promotional activities.
Manage events budget, evaluate results against goals, and generate learnings for improvement

Requirements:

Minimum Diploma in Business / Marketing equivalent
1 - 3 years’ experience in a marketing / social media role
Proven experience in delivering social media campaigns and social community management for international brands
Strong knowledge of content creation and social media channels, TikTok, XiaoHongShu, FaceBook and Instagram
Passionate about the potential of social live commerce in the new digital retail.
Fun, energetic, creative, confident and presentable in presenting, with a positive and likeable attitude.
Familiar with live streaming technology, proficient in using live streaming equipment and operations, able to quickly process and solve technical issues.
Have an in-depth understanding of the live streaming process and program content, able to plan and adjust according to the needs of the host and audience.
Passion for video creation, and strong interest in content making for social media.
Flexibility to work during evenings, weekends and public holidays based on promotional needs and live broadcast schedules.