The Employer Branding & Communication Executive is responsible for shaping and promoting the organisation’s brand as an employer, both internally and externally. This role involves creating and executing strategies that attract top talent, engage current employees and strengthen the organisation's reputation as an employer of choice.
Responsibilities:
Employer Branding Strategy:
- Develop and implement a comprehensive employer branding strategy that aligns with the company’s business objectives.
- Promote the company’s culture, values, and employee experience through various channels to attract and retain talent.
- Collaborate with HR and marketing teams to ensure consistent messaging and alignment with overall brand strategy.
- Monitor industry trends and competitor activities to keep the employer brand strategy competitive and relevant.
Content Creation:
- Create compelling content that highlights the company’s work environment, employee stories and career opportunities.
- Manage the company’s presence on social media, job portals and other online platforms to enhance employer branding.
- Develop employer branding materials such as videos, infographics and employee testimonials.
- Oversee the content and design of the careers section on the company website.
Internal Communication
- Support employee engagement by communicating the company’s values, vision and culture to existing employees.
- Organise internal events and campaigns that reinforce the employer brand and promote a positive workplace culture.
- Develop and distribute internal newsletters, updates, announcements, toolkits and video guides.
Recruitment Marketing:
- Partner with the recruitment team to create and implement campaigns that attract high-quality candidates.
- Optimize job postings and recruitment advertisements to reflect the employer brand and appeal to target audiences.
- Participate in recruitment events, job fairs and partner with education institutions to promote the employer brand.
- Reporting & Analysis:
- Monitor and measure the impact of employer branding initiatives using key performance indicators (KPIs).
- Prepare regular reports, highlighting successes, challenges and areas for improvement.
- Use data-driven insights to refine and enhance employer branding and communication strategies.
Any other duties
o Involvement in HR team projects
o HR team support for company events
Requirements:
- Bachelor’s degree in human resources or business-related field.
- 3-5 years of experience in HR, employer branding or communications.
- Fresh graduates will be considered.
- Strong verbal and written communication skills for creating compelling content and conveying messages effectively.
- Experience in managing and developing employer brand strategies, including content creation, social media campaigns, and employer value proposition (EVP) development.
- Project Management skills with strong organisational and time-management skills.
- Creative and innovative mindset to develop creative strategies to enhance the employer brand.
- Ability to analyse data and metrics to assess the effectiveness of branding and communication strategies.
- Strong interpersonal skills to work effectively with HR, marketing, creative and other departments.
