Job Description
The Marketing Executive will be responsible for championing B2B marketing efforts, digital marketing initiatives, and building a stronger brand for Koh Bus in Singapore as we embark on our next stage of growth into a travel-tech company.
Roles & Responsibilities:
· Lead the B2C and B2B branding and trade promotion activities
· Work closely together with management to innovate and generate new marketing initiatives
· Oversee all marketing campaigns for the organization
· Tender and submit quotations for potential opportunities
· Lead market research efforts to uncover the viability of current and existing products/services
· Collaborate with media organizations and advertising agencies
· Brainstorm ideas for new campaigns
· Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
· Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Job Requirements:
· Degree in Marketing / Business Administration or Diploma holders with relevant experiences (Interns and Fresh Graduates are welcome to apply)
· Proven track record in SEO and SEM, as well as Google Ads implementation
· Ability to create effective posters and illustrations for email marketing
· Possess good verbal, written, and presentation skills
· Possess good project management skills and multi-tasking capability
· Excellent communication skills and an effective team player
