WerkSG is a dynamic employment marketplace designed to connect job seekers with employers. We aim to simplify the job search process by providing a user-friendly interface and a more direct way of communication.
We are seeking a highly motivated and creative Marketing Executive to join our team. The ideal candidate will have a passion for digital marketing, excellent communication skills, and a deep understanding of social media platforms. This role involves developing and executing marketing strategies to increase brand awareness, attract new users, and promote our services.
Key Responsibilities:
- Develop and implement comprehensive marketing campaigns to drive user acquisition and engagement.
- Manage and grow WerkSG's social media presence across platforms (e.g., Tiktok, Instagram, Facebook).
- Create engaging content, including blog posts, email newsletters, and promotional materials.
- Analyze market trends and competitors to identify new opportunities and adjust strategies accordingly.
- Collaborate with the product and design teams to ensure marketing initiatives align with brand guidelines.
- Monitor and report on the performance of marketing campaigns, using data to make informed decisions.
- Coordinate with external agencies and partners for advertising and promotional activities.
- Manage the marketing budget, ensuring cost-effective strategies are implemented.
- Organize and participate in events, webinars, and other promotional activities.
Qualifications:
- Bachelor's degree/Diploma in Marketing, Business, or a related field.
- 2-3 years of experience in marketing.
- Proficiency in marketing tools.
- Excellent written and verbal communication skills.
- Creative thinker with a results-driven mindset.
- Ability to work independently and as part of a team.
