Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
ABOUT THE ROLE:
We are currently looking for a skilled Marketing Analytics Director to become an integral part of our team, focusing on the development of data-driven solutions aimed at enriching our media strategy to drive performance.
KEY RESPONSIBILITIES:
- To be an integral driving force to Identify and implement marketing focused data solutions es in the region
- Primary focus will be to leverage advanced media measurement solutions like MMM to inform data-driven decision-making ensuring that media investments are aligned with business goals
- You will lead a team of analysts to work closely with media strategists and operations teams to optimize media spend and maximize the impact of marketing efforts.
ABOUT YOU:
- Minimum of 8 years of experience in data-driven media strategy.
- Expertise in leveraging data and analytics to provide insights and recommendations that enhance content quality and improve media performance.
- Proven ability to design and implement advanced media measurement strategies for media campaigns.
- Experience in deploying and utilizing business performance dashboards.
- Proficient in using Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) analysis to assess channel impact and recommend optimizations for channel strategy.
- Hands-on experience with platforms like DCM & Google Analytics/Adobe Analytics is essential.
- Proven track record in analyzing paid media data to drive improved campaign performance.
- Experience managing data strategists and analysts to successfully implement data strategy projects.
- Familiarity with SQL is an added advantage.
- Strong communication skills, with the ability to clearly package, present, and explain data insights and analytical findings, making recommendations easily understandable for client teams.
- Experience in deploying measurement plans for regional brands.
If you are a self-motivated data practitioner with a strong passion for using data to solve complex business problems, we would love to hear from you!
