Senior Marketing Executive
Basic 4,200-$4,500 + AWS + VB
Working Hours : 5 days / Mon–Fri: 9 a.m. - 6 p.m.
Location : Boon Lay
Key Responsibilities:
1. Strategic Marketing Support:
- Collaborate with the Marketing Director to design and execute comprehensive marketing campaigns aimed at promoting third-party brands within retail supermarkets.
- Lead and coordinate marketing initiatives and promotional activities for third-party brand partners, ensuring alignment with strategic objectives.
- Develop and produce impactful advertising materials for Point-of-Sale (POS), digital platforms, and social media channels.
- Design and create effective sales support materials and manage retail in-store promotions.
- Plan and execute marketing events, including roadshows and product sampling activities, to boost brand visibility and engagement.
- Work closely with procurement, sales, and finance teams to facilitate the successful development and launch of new products.
2. E-commerce & Retail Showroom Marketing:
- Contribute to the development of targeted marketing strategies to drive foot traffic and sales in the retail showroom.
- Implement showroom-specific marketing campaigns to enhance customer attraction and improve the retail experience.
- Oversee retail merchandising strategies to ensure optimal product presentation and maximize sales.
- Manage and execute commercial plans for the e-commerce site, including product assortment, sales forecasting, and thematic promotions to achieve revenue targets.
3. Marketing Apps Management:
- Support the marketing team in the ongoing maintenance and updates of mobile applications.
- Partner with UX/UI designers to refine user interfaces and enhance the overall user experience of marketing apps.
Job Requirements:
- Bachelor’s degree or Diploma in Business, Marketing, or a related field.
- Minimum of 3 years of experience in Retail Marketing or FMCG Marketing.
- In-depth knowledge of e-commerce and social media marketing strategies.
- Proven ability to work both collaboratively within a team and independently.
- Detail-oriented with strong organizational and project management skills.
