Job Responsibilities:
- Building, testing, and delivering lifecycle messages to enable marketing initiatives and objectives.
- Executing messaging optimization and adopting best practices.
- Running split and multivariate tests, ensuring test protocols minimize bias.
- Coordinating with market strategists in creating and managing marketing campaign processes to drive video content engagement from subscribers.
- Creating and managing project plans with clearly defined deliverables and resources, coordinating work streams and dependencies, tracking and communicating progress, identifying obstacles, and ensuring they’re addressed.
- Monitoring messaging programs and campaigns and mitigating or flagging issues to partners.
- Trafficking messages utilizing targeting capabilities.
- Implementing and auditing all analytic encoding to enable messaging effectiveness.
- Driving messaging reporting and running ad hoc analysis when requested.
Job Requirements
- Degree in Technology, Marketing, or any related discipline.
- 4+ years in marketing executing CRM/Lifecycle channel optimization and insight.
- Must have working knowledge of SQL and template scripting (e.g., AMPscript, Liquid).
- Must have working knowledge of Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform.
- Experience in email, push, SMS, in-app messaging channels and platforms.
- Understanding and administration of message experimentation best practices.
- Attention to detail, with an ability to identify issues and implement remedies.
- Proficiency in building HTML emails from asset files, making message template adjustments, and articulating more complex needs to developers.
- Analytic orientation and curiosity, using insights to drive your next course of action.
- Superior presentation, communication, and documentation skills.
- Ability to multitask, handle simultaneous projects, exceptional problem-solving skills, and display composure under stress.
- Self-motivated, with a drive to exceed user expectations and enable partner marketing teams.
- Superior stakeholder partnership management via a consultative approach.
- Working knowledge of agile methodologies and of Jira/Confluence.
- Working knowledge of email and mobile channel best practices.
- Ability to be on-call when high-priority business needs necessitate.
- Experience supporting a regionally distributed stakeholder team.
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