At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.
Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.
We are looking for a Marketing Manager to join our team!
As a Marketing Manager, we rely on you to:
- Develop and execute the marketing plan to activate restaurants and bars, coordinating and executing local store marketing tactics in partnership with each restaurant and bar
- Local store marketing plans will include community outreach, pursuing strategic local partnerships, executing local events, developing in-store collaterals and other marketing assets such as photography, to achieve sales and traffic targets for each restaurant
- Take the lead on creating successful launch plans for new restaurant openings if any
- Create and spot opportunities for key calendar/topical moments working with credible, brand-relevant partners that drive brand positioning and commercial objectives
- Working closely with the restaurants and bars to produce a dynamic, yet well-balanced calendar of quality, culturally relevant and ensure our events are inspiring and well attended
- Collaborate on a content strategy to amplify beyond the event attendees, to raise the profile the restaurants & bars
- Measure the effectiveness of individual local store marketing tactics and community partnerships to accurately determine top line sales impact and ROI
- Identifies and establishes distribution and marketing channels as well as database acquisition and maintenance that support or strengthen the restaurant/bar’s goals including top line sales, or access to new, high value loyalty members and customers
- Actively supports hotel related programs including training and CSR
