Job Title: Digital Marketing Manager
Company
PIF Capital is a boutique consultancy firm dedicated to helping small and medium-sized businesses worldwide fast-track their business growth using capital mechanisms. With over a decade of experience, we have engaged with numerous SMEs, enabling us to identify common challenges and pain points. This wealth of knowledge allows us to tailor our programs specifically to guide and mentor aspiring SMEs, preparing them for their transformative journey towards Capital Entrepreneurship. We are expanding rapidly regionally and we look forward to having additional aspiring marketing personnel to be part of our growing strong team.
Critical Competencies / Critical Success Factors
You must be someone who is constantly looking for improvements in the digital space, questioning data and delving into the detail to understand and improve metrics. You will take immense pride in owning the digital account and constantly asking, why?
• A proven self-starter with an inquisitive mind, attention to detail and a creative flair
• Results driven with ability to quantify performance and optimize results driving all digital KPIs and ROI for campaigns.
• Minimum 4 years’ experience in digital marketing and campaign management with a strong understanding of digital marketing tools, platforms and best practices
• Proficiency with Google Analytics, Google Data Studio, Google Search Console, Google Tag Manager, and social media advertising (e.g. Facebook, LinkedIn)
• Experience managing PPC, SEO and Email marketing campaigns and optimizing landing pages plus user funnels
• Not be afraid to challenge the status quo and proactively surface challenges and solutions, driving best practices and excellence.
• Experience with A/B and multivariate experiments
• Ability to think innovatively, shaping and communicating new concepts in a collaborative and fast-moving tech marketing environment.
• Demonstrate creative abilities to develop campaign concepts collaboratively working with external agencies or internal creative teams.
• Experience working with stakeholders across countries in APAC
• Passion for social media and media intelligence, an entrepreneurial spirit, and the ability to quickly grasp technology concepts
• Proficient in understanding marketing research and statistical analysis
• Curious, proactive and enjoys challenging the norm with energy and drive in a challenging and dynamic environment
• Exceptional communication and interpersonal, organizational, and project management skills.
• An understanding of content marketing and/or predictive marketing would be a plus
• Performance-oriented and a can-do attitude
• Good communication and writing skills with an excellent command of the English language
• Able to communicate in Chinese language to coordinate and handle queries in regards with the development of market content matters
• Tech-savviness and a good understanding of web-tools and platforms for marketing would be desirable
• A good team player with initiative, creativity and resourcefulness
Key Accountabilities
• Take the lead with digital ad campaigns to drive brand awareness, engage audiences and generate consumer sales through multiple digital (social and search) channels.
• Deliver timely campaigns throughout the year that are aligned with business objectives and product launches / enhancements, as well as continue building the PIF brand story.
• Lead the wider product and marketing team in brainstorming ideas to create original, thought-provoking, and creative content to be used across paid marketing channels.
• Drive the day-to-day digital media operations including campaign set-up and optimisation to maximise engagement, conversion rate and overall ROI
• Communicate actionable insights to key stakeholders and make proactive recommendations for creative enhancements and optimisation of homepages, landing pages and user funnels.
• Brainstorms new and creative growth strategies and campaigns, bringing out the talent of peers through facilitated digital marketing workshops.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
• Develop omni channel programs (email/push/in-app/media) delivering segmented notifications that are proven by both quantitative and qualitative measurements.
• Takes accountability in considering business and regulatory compliance risks and takes appropriate steps to mitigate the risks.
• Develop joint marketing plans and initiatives with digital partners (B2B / B2C) and alliances with regional objectives to achieve business and revenue growth targets
• Responsible for planning and driving all sales KPIs and ROI for campaigns, rolls up sleeves.
We offer
• A comprehensive Salary package inclusive of Base + Incentives + Bonus + Employee's Share Rewards
• An extensive career development Fast-track management scheme
• Custom-made personal growth and development for every employee to achieve career goals.
