Job Scope:
Project Management:
· Lead and execute key CRM and Analytics projects, ensuring alignment with organizational goals and timelines.
· Oversee the end-to-end project lifecycle, from planning and execution to monitoring and reporting.
· Partner with internal teams and collaborate with external partners to drive projects forward, ensuring successful delivery
Marketing Analytics:
· Utilize analytics tools to analyze and interpret CRM data, generate actionable insights to drive user acquisitions and improve customer retention for our key nutrition brands.
· Build and deploy personalized journeys and touchpoints for our consumers that drives intimacy across the ecosystem.
· Develop and implement robust measurement frameworks to measure the performance of our key CRM metrics
· Collaborate with cross-functional teams to identify opportunities and challenges, making data-driven recommendations for continuous improvement.
· Ideate, advice and pilot Advanced Analytics capabilities to drive various aspects of growth initiatives across PA markets
Team Collaboration:
· Collaborate closely with cross-functional teams, fostering a collaborative environment that promotes innovation and excellence
· Mentor and guide team members across PA markets, sharing industry best practices and knowledge.
Requirements:
· Bachelor's degree and/or Masters degree in Business Analytics, Industrial & Systems Engineering, Operations Research, Mathematics/Statistics, or related disciplines
· Min. 3 years of proven experience in Analytics, Business Analytics, and Project Management. Prior experience in a 'Direct to Consumer' role dealing with large, complex, high-velocity data is highly desirable.
· Expertise in utilizing advanced analytics tools for data interpretation and actionable insights. Familiarity with Power BI visualization tool
· Hands-on experience of SQL and willing to pursue other data analysis/programming tools
· Proficiency in project management methodologies and tools. Experience in developing and implementing data governance, policies, and strategies.
· Demonstrated success in leading and delivering complex projects, ensuring alignment with business objectives.
· Knowledge in paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.)
· Excellent communication and presentation skills
· Ability to work independently and collaboratively in a team.
· Proven ability to influence and collaborate with cross-functional teams.
Additional Information:
· Salary – Up to S$6K + 1 month completion bonus
· Contract duration: 12-month contract, renewable and convertible
· Commencement Date: Immediate
· Working days and hours: Mon to Friday, 9am to 6pm
· Location: Duo Tower, Bugis MRT