Total 7 Director/C-Level marketing executive job vacancies in Singapore

The Executive Assistant Manager, Rooms/Director of Rooms is responsible in managing all aspects of the Rooms Division including Housekeeping, Lobby Operations, Concierge, Raffles Butler and Floral Boutique at Raffles Singapore. He/she ensures the delivery of the Raffles Singapore guest excellence service experience throughout the entire guest journey meanwhile ensuring maximization of room revenue and productivity as well as developing managers and colleagues.

Primary Responsibilities

• Re-invents service every day to create the best guest journey – engaging, enticing, surprising, entertaining and fully individualised to each market and guest profile.
• Manages the Raffles Singapore guest experience by periodically reviewing and ensuring a seamless flow of processes together with the process owners; detects and evaluates possibilities for innovative enhancements.
• Supports all leaders within the division in upholding a flawless impression and perception of the Raffles Singapore services, products and colleagues through hands-on and smart operational leadership.
• Cooperates with the Finance team and ensures compliance of credit policies and procedures.
• Constantly identifies new revenue opportunities and improvement of existing revenue streams and upsell schemes.
• Ensures intelligent use of funds available by optimising spending yet ensuring availability of funds for needed improvements and new initiatives.
• Identifies and implements new opportunities for inter-hotel sales and in-house facilities.
• Seeks Constant improvement of quality in product and services.
• Ensures guests receive the experience as detailed in brand Standard Operation Procedure (SOP), Raffles Singapore Local Standard Operation Procedure (LSOP) as well as Leading Quality Assurance (LQA) and Forbes standards, and aims to achieve the scores and goals set by management.

Channels:

• Ensure content on all applicable websites is up-to-date, thorough, optimized, and adheres to brand standards.
• Lead improvements for applicable websites, incorporating relevant technologies, languages, features, and optimization tools.
• Oversee Search Engine Optimization (SEO) activities with agencies to drive organic performance.
• Develop and manage an email marketing calendar, ensuring timely communications to the most updated and relevant databases.
• Collaborate with various departments to maximize online sales and marketing opportunities.
• Coordinate all online marketing activities, including promotions, third-party website promotions, and GDS, in conjunction with the Senior Director of Marketing.

Indirect Channels:

• Work with the Revenue Team to ensure optimal content, imagery, and marketing strategies on OTA/distribution sites through quarterly catch-ups with market managers.
• Oversee content updates on all applicable third-party digital platforms.
• Launch push tactical offers to in-house guests on applicable platforms.
• Paid Channels:
• Develop and monitor paid search/display campaigns to ensure constant enhancement.
• Analyze campaign returns and performance, recommending and activating budget or campaign changes as needed.
• Ensure campaigns feature relevant and updated content.

Social Media:

• Enhance the hotel's presence on owned social media accounts and select social media sites in line with corporate guidelines.
• Create and manage a social media calendar.
• Oversee social media paid campaigns, consistently driving performance metrics such as fan base engagement and leads.
• Coordinate with Quality & F&B Teams to manage guest feedback for response and/or recovery.
• Strategic Planning & Analysis:
• Develop and implement digital marketing strategies through the use of data and analytics via systems such as Google Analytics, Accor/partner platforms to achieve performance goals and align with overall business objectives.
• Collaboration with senior leadership to ensure digital strategies support overall revenue goals. Cross-departmental collaboration, especially with the revenue management, F&B, and convention teams, to ensure all digital efforts are cohesive and aligned
• Staying abreast of industry trends and emerging technologies, ensuring the hotel's digital presence remains competitive and cutting-edge.
• Conduct market research and competitive analysis to inform strategic planning.
• Utilize data and analytics to measure performance and inform decision-making.

Team Leadership & Development:

• Lead and mentor the digital marketing team, fostering a collaborative and innovative work environment.
• Provide ongoing training and development opportunities to team members.
• Set clear performance goals and conduct regular evaluations.
• Budgeting & Financial Management:
• Monitor and maintain the budget for all digital marketing campaigns, ensuring forecast accuracy.
• Gather scope and costs for budgeted items related to digital marketing.
• Plan and prepare for annual budget submission and presentation.
• Compliance & Continuous Improvement:
• Ensure compliance with hotel and department policies and procedures at all times.
• Identify and implement continuous improvement opportunities to enhance digital marketing effectiveness.
• Integrate sustainable digital practices (e.g., reducing digital carbon footprint) and accessibility standards into the digital marketing strategy.

Other Responsibilities:

• Support Quality team in digital reputation management, including handling social media crises, or any digital PR incidents.
• Assist with any other Sales & Marketing projects as requested.
• Perform other duties as assigned by the Management of the Hotel.

COMMUNICATIONS & MEDIA PLAN 

• Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams 
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels   
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets 
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
• Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue 
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

CAMPAIGN & EVENT MANAGEMENT

• Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes 
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

MARKET RESEARCH & ANALYSIS

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals 
• Review competitors to create in-depth communications strategies to promote all products and service

PARTNER & INDUSTRY ENGAGEMENT

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations 
• Seek relevant brands for co-branded guest experiences

BUDGETING

• Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy 
• Responsible to gathering scope and costs for budgeted items related to marketing communications 
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation 

OTHERS

• Comply with hotel and department policies and procedures at all times 
• Assist with any other Sales & Marketing projects as requested 
• To carry out other duties as and when assigned by the Management of the Hotel

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• LOYALTY ACQUISITION AND ACTIVATIONS
  • Contribute to crafting bespoke experiences for elite-tier members in hotels.
  • Collaborate with loyalty teams in designing compelling redemption offers.
  • Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting and overall participation in ACCOR Hotels Group’s loyalty and membership programs and initiatives.
  • Secure local partnerships that create value for members through existing airlines, financial partners & strategic experience partners, etc.
  • Drive hotel recruitment by working closely with Front Office and S&M teams and localising tools to manage and improve acquisition effectiveness.
  • Implementation of corporate loyalty marketing strategies at the hotel level.
  • Drive member benefits compliance through scheduled and ad-hoc audits, new benefits rollouts and identify training needs.
  • Guide colleagues to ensure loyalty-marketing actions are according to corporate/ brand standards and adopt best practices.
• PARTNERSHIP MANAGEMENT 
  • Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc. To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels. 
  • Negotiate for contractual terms with partners that benefit the complex
  • Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream’s seasonality 
  • Gather buy-in from partners for new revenue opportuities through building in established rapport with the network
  • Drive animation of regional partnership programs within hotels to maximise share of visibility in partner’s communication assets and drive incremental business to the hotels.
  • Research and compile market competitive intelligence and partner’s information to build short and long-term local partnership action plans.
• PROMOTION & EVENT MANAGEMENT 
  • Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach 
  • Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products 
  • Co-ordinate and manage marketing project timeline for events and campaigns across hotels
  • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation. 
  • Participate in related sales & marketing meetings and share marketing action performance and insights and data as required.
• MARKETING PLANNING 
  • Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales
  • Participate in development of marketing plan, A&P budget and marketing audits
  • Monitor forecast for all revenue streams to drive relevant marketing activations 
• COMMUNICATION RESPONSIBILITIES
  • Maintain close and open communication with other departments  
  • Maintain timely communication with Accor Offices and key partners that can generate leads and provide information
  • Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns 
• OTHER RESPONSIBILITIES
  • Comply with hotel and department policies and procedures at all times 
  • Assist with any other Sales & Marketing projects as requested 
  • To carry out other duties as and when assigned by the Management of the Hotel

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.
• Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.
• Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
• Source and collaborate with relevant partners and supplier to create unique guest experiences and events
• Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomes
• Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies
• Initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations

• Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams. ​

• Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.​

• Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics for 2030 rooms, 12 F&B outlets and 10KSQM Convention center ​

• Actively participates in ownership conversations and presentations.​

• Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies​

• Maintains relationships with local market competitors to keep informed of trends and news. ​

• Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.​

The Role

The Director of Sales and Marketing is responsible for planning and implementing sales, marketing programs, both short and long term, targeted toward existing and new markets by performing the duties personally or through the Sales & Marketing team. The incumbent directs the day-to-day activities, plans, develops and communicates strategies and goals for the teams, which include Rooms Sales, and Marketing & Communications. He / She is responsible for driving the teams in developing new accounts, nurturing existing accounts and implementing sales and marketing strategies. The incumbent will also work with the Corporate Team and Owner to create and implement hotel-level tactical sales and marketing plans, analyze current / potential market and sales trends and spearhead all activities to increase revenue and market share through added business volume and increased rate for the Hotel.

Our Expectations

1. Develop and implement strategic sales & marketing plans and take effective actions to achieve Room Sales and Event sales revenue in order to optimize general business opportunities.
2. Develop and manage sales/marketing operating budgets, be in control of expenses and apply the best possible costs management in his/her responsibility.
3. Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
4. Observe and evaluate the market and main competitors, identify trend and adjust marketing strategy to meet changing market and competitive conditions so as to achieve satisfactory market share in relation to industry and economic trends.
5. Establish realistic yet challenging sales targets and measure the effectiveness of strategies, tactical actions and performances of the sales team.
6. Establish and maintain relationships with industry influencers and key strategic partners and network business relations to corporate clients, like airlines, tourist offices, travel / destination management companies etc.
7. Oversee advertising and promotional activities, including print, online, electronic media, direct mail, etc and guide preparation of marketing activity reports.
8. Direct marketing activities and ensure effective results within designated budgets. Maintain consistent Mondrian Brand standards throughout all products, promotional material and events.
9. Direct the effective distribution of product via various channels and develop effective strategies to maximize yield.
10. Meet with key clients, assisting sales team with managing relationships to negotiate and close deals.
11. Represent the hotel at Trade Shows, Sales Calls & Conferences to promote the hotel and its products whilst seeking new business opportunities.
12. Prepare periodic sales report showing sales volume, potential sales and areas of proposal client base expansion to evaluate production and plan for future sustained business.
13. Responsible for establishing policies and procedures and ensuring adherence