Overview
As part of Pfizer's Marketing Transformation initiative, Publicis has created a bespoke global operation within the Publicis Groupe network with the single-minded mission to accelerate Pfizer's goal of revolutionizing how Pharma connects and engages with Healthcare Professionals, patients, caregivers, payers and consumers - with an ambition of being viewed as a global marketing leader, not just in pharma.
Publicis Groupe is creating Integrated Agency Teams (IATs) - across brands and geographies - by drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated, end-to-end operational model to serve advertising, marketing production, digital experience, media/omnichannel engagement, data Intelligence, analytics, web, and social commerce - all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant manner.
Pfizer is pioneering the marketing model of the future, and Publicis Groupe recognizes that our success is intertwined with the success of Pfizer's transformation and the growth of their brands.
Opportunity
We are looking for a Market Manager, to focus specifically on Southeast Asia and India markets, within our Asia IAT Structure.
Our work can take on many different forms from product launch campaigns, designing omnichannel media frameworks, to identifying the right data, tech and tools solutions for Pfizer. As Market Manager, you will be able to flex across these types of work, in partnership with capability leads as needed, to ensure at all time the client’s needs are met and expectations exceeded.
If you have experience in delivering integrated campaigns (particularly, digital) for pharma brands across both HCP and consumer communications and is familiar with the different regulatory and cultural nuances of Southeast Asia and India, we want to talk to you!
Key Responsibilities
· Work closely with Pfizer and Publicis Groupe teams to deliver integrated campaigns, adapted from the global strategy, for 9 markets across Southeast Asia and India, with support from the IAT Lead.
· You will be closely connected with the rest of the IAT teams globally, and actively seek out best practices and strategies that will be relevant for your region.
· You will be the owner of the day-to-day relationship with the local market client, be seen as an essential contributor, and as such be invited to all key meetings. Leveraging on your knowledge of the regulatory landscape and cultural nuances that exists across Southeast Asia and India, you will be consistently adding value; strategically and tactically.
· Have a comprehensive understanding of the client’s business and actively seek out opportunities to drive the client’s business forward, taking the initiative to develop proposals and convert curiosity into business value for the client.
· Bringing together the right agency and/or discipline leads that will help drive the client and project forward in the right way. Knowing when to put the right people in front of the client.
· Foster close collaborate with Programme Management, Media, Data, Creative, and Production leads, to deliver on transformative marketing for Pfizer.
Skills & Experience
· At least 10 years of integrated campaign experience, particularly digital; preferably with prior experience working on Global Network Clients at a regional level.
· Experience in executing HCP & Consumer campaigns within Asia; familiar with the timelines, processes and needs for the implementation of integrated campaigns.
· Clear and concise communication style, particularly in written form.
· A collaborative working style and infectious energy.
· Action oriented.
· Highly organised with excellent time management.
· High EQ, understanding how to read people and always thinking of others.
· Flexible and adaptable. Taking ever-changing circumstances and project demands in your stride, always the picture of calm and controlled.
