Who We Are
At Initiative, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued.
Our vision is to create not only a better media company, but also a better media industry, and
maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the
things that make you, uniquely you. And just as we do for our brands and clients, we connect our
people to the journeys that matter in building a meaningful career.
The Opportunity
The Senior Communications Design Director reports into the Chief Strategy Office and will be based out of our Singapore office.
• Develop regional media best practices based on industry case studies, established marketing
academia
• Facilitate and support data analysis and insight discovery and application for consumers using propriety tools across the region, as well as 3rd party data and research
• Drive the roll out of propriety tools and systems across APAC region, including inductions and training
• Accountable for the global and regional planning capability and adoption the markets,
• Identify new media partnerships and strategic opportunities from data integration to local
trends, partners and products to drive growth for client
• Partner with our econometrics leads to understand, interpret, and present back leading media
contributors to growth through our “Accelerator” programme
• Consolidate and review local Annual Media Investment plans and share with APAC
Marketing, highlighting any untapped opportunities, or by contrast, red flags, if any
• Have a clear view and understanding of market-by-market budgeting and the potential growth
impact of set budgets
• Conduct internal training
• Maintain strong relationships with key vendors
• Proactively keep track of changes in media tech landscape, identify implications and deploy
appropriate response actions
• In conjunction with the analytics and performance teams, set up consistent standards for
media metrics reporting, update in line with media platforms change.
• Lead QBRs/HBRs and other key client meetings
Join new business pitch teams, bringing Media Planning innovation to proposals
• Assist with existing clients occasionally with brainstorms, innovation sessions etc
• Represent Initiative in Industry functions/ events such as Panels, Round Tables, Awards
Juries
Qualities to succeed in this role
• Promote a positive, open working environment where opinions, views and ideas can be
shared.
• Astute listener and drive the right solutions.
• Play the agitator / driver with clients - push them to innovate rather than stagnate and professionally push back on clients when needed.
• Drive client confidence in your team across all areas of discipline - Strategy, Design,
Partnerships and SBUs
• Apply a client business lens to all areas of product.
• Deliver best in class work, not “just good enough” work.
• Keep leadership and team updated on client business/ developments and involve them in key client meetings.
• Partner with the discipline leaders (e.g., Strategy, Investment, Analytics) to provide team
members with well-rounded performance goals, evaluations and career paths.
Initiative is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with disabilities and all historically excluded or under-represented people are encouraged to apply.
