ABOUT US
HCSA Community Services is a charitable organisation with Institution of a Public Character (IPC) status and a member of the National Council of Social Service. HCSA operates with a team of dedicated staff, volunteer teams, corporate and community partners, as we continue to serve the vulnerable in society through our four signature programmes:
HCSA HIGHPOINT: We provide a safe and substance-free residential shelter at HCSA Highpoint for homeless male ex-offenders and those in recovery from addiction
HCSA DAYSPRING: We offer a caring, safe and therapeutic environment at HCSA Dayspring to help teenage girls who have suffered the complex trauma of emotional, physical or sexual abuse
HCSA SPIN: We support caregiving and improve the quality of life at HCSA SPIN for single parents and lone caregivers who lack or have limited emotional, physical or practical support
HCSA ACADEMY: We equip vulnerable individuals at HCSA Academy with professional skills to secure stable employment in the F&B industry, giving them a new lease of life to support themselves and their families
HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.
At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.
GENERAL SUMMARY
The Senior Executive / Executive, Content Marketing, is responsible for the development, management and optimisation of HCSA Community Services’ content marketing strategy across various online channels.
The position plays a crucial role towards HCSA’s financial sustainability, by supporting our fundraising and community engagement strategy through content such as feature stories and newsletter articles.
ROLE & RESPONSIBILITIES (SENIOR EXECUTIVE)
Content creation and management
- Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
- Craft compelling stories and case studies highlighting the impact of the social service agency’s work to attract donors and volunteers
- Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
- Analyse the performance of content to identify trends and optimise effectiveness
Fundraising support
- Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
- Design and implement strategies to increase donations through impactful storytelling and compelling calls-to-action
- Leverage on marketing automation for donor engagement and retention
- Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives
Others
- Coordinate publicity and marketing collateral support for events
- Provide event-day support for selected events, to support content creation
- Curate and procure corporate gifts and tokens of appreciation
- Other marketing support as needed
ROLE & RESPONSIBILITIES (EXECUTIVE)
Content creation and management
- Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
- Craft compelling stories highlighting the impact of the social service agency’s work to attract donors and volunteers
- Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
Fundraising support
- Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
- Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives
Others
- Coordinate publicity and marketing collateral support for events
- Provide event-day support for selected events, to support content creation
- Curate and procure corporate gifts and tokens of appreciation
- Other marketing support as needed
CANDIDATE REQUIREMENTS
Experience and Education
- Experience with demonstrated competencies in managing content marketing campaigns
- Good written and verbal communication skills, with the ability to write client feature stories and newsletter articles tailored to different audiences
- Good understanding of content marketing fundamentals and tools — including content calendar, ChatGPT, UI/UX, Google Analytics
- Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage
- Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage
- Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage
- Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus
- Non-degree holders with a strong track record and demonstrated proficiencies will be considered
Other Requirements
- Passion to work in the social services sector, and advance the interests of vulnerable groups in the community
- Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members
- Highly organised with the ability to manage multiple projects and deadlines effectively
Work Arrangement - Full -time; Part-time; Contract; Permanent
Workplace - 1 Lor 23 Geylang, Singapore 388352
Salary commensurate with experience.
To expedite processing time, kindly please visit https://hcsa.org.sg/careers/ to complete the online job application form and attach your resume in the form.
