Commercial Finance Manager (FMCG)
Our client is a global leader in the energy drinks category and is expanding its presence in APAC with a growing office in Singapore.
Reporting into the APAC Finance Director based in Singapore your roles and responsibilities will be as below:
• Business partnering
o Work with sales and marketing teams to identify key market, customer and brand performance trends and develop plans to mitigate any risks.
o Provide ad hoc information, insights and support on performance as required
o Ensure trade and brand investments are planned and controlled in line with budget targets
o Collaborate with relevant stakeholders in generating, developing and executing significant new growth platforms
o Drive an ROI mindset and capability within the International business through:
Aligning financial performance metrics to key initiatives to create an understanding of planned return
Provide robust plan vs actual assessment to ensure actual ROI is understood
Embed and drive “plan, do, review, learn” rhythms.
• Planning, Budgeting & Forecasting
o Support the development and completion of the budget and monthly rolling forecasts, ensure submissions reflect most likely outcome.
o Ensure consistent and logical assumptions are used in the planning processes.
o Ensure all deadlines are met and tasks completed in a robust manner.
o Identify and drive plans to maximize opportunities and mitigate risks as they evolve through the year.
• Insights
o Perform market / brand / price analysis as required to identify risks and opportunities to strategy execution and against competitive set
o Develop and support sales with recommendations (portfolio, promotion, pricing) to address the risks and opportunities identified.
o Drive analyst and sharing of post promotional reviews.
• Reporting
o Complete all monthly closing and reporting requirements in an accurate, robust, practical and timely manner.
o Analysis of actual performance focusing on key performance drivers.
o Support governance and risk management processes across the international business unit
Key Challenges in Achieving Goal(s):
• Influencing multiple stakeholders in setting and implementing strategy
• Managing cross functional processes.
• Providing accurate information (actual, budget, forecast)) and timely commercial support within short deadlines.
• Driving an ROI mindset.
• Providing robust market and brand analysis with less than perfect data.
• Providing timely support and challenge on pricing and revenue management proposals, and act as gate keeper when required.
Key Decision Making in this Role:
• Provide commercial and financial expertise and insights to the sales and marketing teams and play a key role in the decision-making process.
• Management of investment expenditure (D&R, A&P), including ROI analysis and recommendations to improve spend effectiveness in the future.
• Identify and drive plans to maximize opportunities and mitigate risks as they evolve through the year.
• Support the delivery of Annual Budgeting and monthly rolling Forecast processes.
• Support strategic growth projects as required.
Experience:
• 8+ years of financial and commercial experience within a major FMCG company in a regional role with strong business partner aspects to your experiences.
Professional Qualities:
• A proactive and positive ‘can do’ attitude
• Strong stakeholder management and relationship building skills
• Strong analytical skills and problem solving skills
• Strong time management skills, with ability to multi-task, and plan and project manage deliverables
