Senior Manager/Assistant Director (OCCM)

COMPANY DESCRIPTION

Singapore Management University is a place where high-level professionalism blends together with a healthy informality. The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing. We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities all to meet the work-life needs of our staff. No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.

RESPONSIBILITIES

• This position is for Office of Corporate Communications and Marketing (OCCM).
• Gather valuable insights on consumer motivations, behavior, and sentiment concerning products, brands, and communications.
• Utilize marketing data to discover actionable insights that guide business and marketing decisions.
• Analyze the impact of marketing campaigns using R and statistical models.
• Introduce innovative ideas and business recommendations based on analytical insights to enhance marketing campaigns.
• Collaborate with global marketing analysts, finance teams, and product analysts to meet analysis requirements.
• Ensure 100% data accuracy by building and maintaining reliable data pipelines for marketing infrastructure.
• Develop strategic dashboards to monitor progress and performance in crucial business areas.
• Conduct quantitative and qualitative analyses, translating data into practical insights and recommendations.
• Identify and leverage marketing opportunities across various APAC countries, channels, and functions.
• Assist in designing and measuring marketing analytics experiments.
• Review projects and agency reports to ensure the integrity of reporting and analysis.
• Implement automation processes and tools as needed.
• Establish effective processes and methods for monitoring, capturing, and presenting insights.
• Handle ad hoc data and analysis requests promptly and efficiently.
• Contribute to formulating brand, product, communication, and messaging strategies.
• Embrace an entrepreneurial environment, utilizing new technologies and data sources to gain deeper user understanding.
• Streamline processes, remove barriers, and optimize resources to support marketing endeavors.

• Bachelor's Degree, preferably in the following disciplines: Marketing, Business, statistics, analytics, computing.
• Minimum 6 years of experience in data analytics, preferably in marketing using statistical and database software.
• Proficient in SQL or other programming languages for data extraction and manipulation, and skilled in performing statistical analyses using tools such as R or Python.
• Proficient in data visualisation tools and dashboards such as Power BI, Qlik, Tableau.
• Knowledge of web and app attribution is a plus.
• Familiarity with Google Data Studio and Excel Pivot table is a plus.
• Understanding of user funnels in software products such as apps and websites.
• Passionate about leveraging data to drive insights and storytelling.
• Proficient in organizing and synthesizing complex data findings with business results to generate high-level business recommendations.
• Possesses a strategic mindset, strong project management abilities, and keen business acumen.
• Thrives in a fast-paced environment, handling multiple projects with many stakeholders.
• Strategic thinker with strong execution capability.
• Excellent stakeholder management and communication skills, both verbal and written.
• A result-oriented and proactive problem solver with superb organizational, time-management and project management skills.
• Team player, effective collaborator with a high success rate in influencing outcomes.
• Experience in utilizing Google Analytics, marketing automation and CRM solutions.

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Candidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.