Secretlab is an international gaming chair brand seating over three million users worldwide, with our key markets in the United States, Europe and Singapore, where we are headquartered.
You will own the EDM and CRM portfolio, taking responsibility for achieving business objectives and building the customer lifecycle journey for all our valued customers. This role requires a strong strategic EDM marketing mind to continuously develop new possibilities to acquire, convert, and retain customers for the brand while delivering world-class marketing campaigns to match the product.
Responsibilities
Email Marketing Campaigns:
- Strategically plan, manage, and execute end-to-end email marketing campaigns to drive engagement, sales, and conversions.
- Utilize various EDM marketing strategies to achieve business goals and enhance customer experience.
- Oversee EDM content strategies, collaborating closely with the Marketing Communications team to implement final content within EDMs.
Campaign Optimization:
- Continuously review and assess campaign performance, staying up-to-date with CRM best practices and industry trends.
- Conduct regular A/B testing to optimize email and SMS campaign effectiveness and identify opportunities for improvement.
Customer Lifecycle Management:
- Develop and execute EDM and CRM strategies focusing on driving outcomes across all customer life stages, including acquisition, engagement, retention, and reactivation.
- Design and implement targeted EDM campaigns for specific customer segments, such as early life, active, retention/churn, and more.
SMS Marketing:
- Strategize, drive and implement SMS marketing campaigns to complement email marketing efforts and optimize cart abandonment EDM clickthrough rates.
Data Analysis and Reporting:
- Analyze campaign performance metrics and customer data to inform future strategies and improve campaign effectiveness.
- Prepare and present detailed reports on CRM activities, performance metrics, and ROI to stakeholders.
Requirements
- Bachelor’s degree or equivalent
- At least 6 years’ experience, with >3 years performing hands-on regional CRM or EDM Marketing in an e-commerce environment
- Strong understanding of B2C/ D2C consumer behaviour/ needs
- Experienced in strategizing and executing tactical and always-on EDM strategies to meet organizational objectives.
- Possess deep insights of loyalty and retention programs, as well as Customer Lifecycle concepts.
- Highly proficient in the setup and execution of email marketing management systems.
- Strong proficiency in data analysis, segmentation, and campaign performance measurement.
- Excellent verbal communication and presentation skills.
- Able to multitask and work in a fast-paced, results-driven environment.
Bonuses
- Passion for and knowledge of the gaming and esports industries
- Strong understanding of consumer psychology.
- Experience running a customer loyalty program
