The Marketing Manager role is to be spearheading the development and implementation of comprehensive marketing strategies.
These strategies are designed to showcase the company as an authoritative figure in the fine wine industry, specifically in Southeast Asia.
The Marketing Manager oversees various vital areas of marketing, such as brand development, lead generation and digital marketing, including social media, online advertising, and email campaigns, as well as planning and managing events to promote the our products and brand
- Position required:
- Bachelor's degree in marketing, business administration, or a related field. Minimum 5 years of experience in marketing, with a focus on brand development, digital marketing, and event management.
- Strong understanding of the fine wine market and industry, and of consumer trends in Southeast Asia.
- Ability to effectively adapt strategies to target and engage the audience.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Proficiency in using marketing automation tools and analytics softwares
- Skills and Competencies:
- Strategic Thinking: Ability to develop and implement long-term marketing strategies aligned with the company's overall business objectives.
- Creativity: Strong creative skills to develop innovative and engaging marketing campaigns.
- Analytical Skills: Ability to analyse data and measure the effectiveness of marketing initiatives.
- Relationship Building: Ability to build and maintain strong relationships with internal and external stakeholders.
- Leadership: Ability to lead and motivate a team of marketing professionals
- Key Responsibilities:
Brand Development:
- Brand Positioning: To effectively connect with our target audiences in Southeast Asia, we will develop and implement a brand positioning strategy that resonates with their needs, values, and preferences. This will involve conducting thorough market research to understand the region's cultural nuances and consumer behavior.
- Brand Identity: We are committed to creating and upholding a consistent brand identity across all marketing channels to ensure our messaging and visuals are unified and aligned with our brand values. This will involve establishing brand guidelines and closely monitoring all marketing materials to maintain brand coherence.
- Brand Awareness: We aim to significantly enhance our brand awareness and recognition in Southeast Asia by executing impactful and targeted marketing campaigns. This will involve using traditional and digital marketing channels to reach our target audience and create lasting brand impressions.
Lead Generation:
- Lead Generation Strategies: Strategise and implement a comprehensive lead generation plan utilising online and offline channels to attract potential customers to the company's physical stores, showrooms, and digital storefronts. This may involve leveraging social media, content marketing, search engine optimisation, and targeted advertising to reach and engage with potential leads. CRM Management: Design, implement, and manage a sophisticated customer relationship management (CRM) system to capture and nurture leads effectively. This involves developing personalised communication strategies, tracking customer interactions, and automating lead nurturing processes to maximise conversion into loyal customers.
- Sales Enablement: Provide extensive marketing support to the sales team, including creating tailored sales tools, training materials, and resources to equip them with the necessary information and assets to engage potential customers and meet or exceed sales targets effectively.
Event Management:
- Event Planning: Develop comprehensive plans for marketing events, including coordinating venues, vendors, and promotional materials. Execute events such as wine tastings, seminars, and exhibitions to engage target audiences and promote brand awareness.
- Event Partnerships: Establish and nurture collaborative relationships with industry partners to co-create and co-promote mutually beneficial events. Utilise partnerships to expand event reach and enhance brand visibility.
- Event Evaluation: Utilise data analytics and feedback mechanisms to evaluate the impact and success of marketing events. Make informed decisions and implement necessary changes to optimise future events and ensure goal achievement
Digital Marketing:
- E-commerce Management: This role involves overseeing the day-to-day operations and strategic optimisation of the company's e commerce platform, aiming to enhance user experience, drive online sales, and maximise conversion rates. Responsibilities may include monitoring website performance, analysing customer behaviour, and implementing improvements to enhance the overall e-commerce experience.
- Digital Marketing Campaigns: The position entails spearheading the development and execution of comprehensive digital marketing campaigns across various channels. This includes crafting engaging social media content, designing targeted email marketing strategies, and implementing SEO best practices to improve digital visibility and drive traffic.
- Agency Management: Managing relationships with external agencies, such as public relations and social media management companies, to ensure seamless collaboration and effective execution of marketing initiatives. This might involve setting and monitoring performance metrics, providing clear directions, and fostering productive partnerships to achieve marketing objectives
Reporting and Analysis:
- Marketing Metrics: To closely monitor and analyse key marketing metrics to ensure we are on track to meet the goals. This will involve tracking website traffic, lead generation, customer acquisition cost, and return on investment (ROI) to gauge the effectiveness of our marketing efforts.
- Reporting: To provide the CEO with detailed and regular reports on the marketing performance and actionable recommendations for improving and optimising our marketing activities
