Company: Retail/Distribution(Fashion&Apparel), E-Commerce Company
Location: Central (Near MRT Station)
Position: Customer Relationship Management Manager (Job ID: 18777)
Job Description:
As a CRM Manager, you will play a pivotal role in enhancing our customer relationships by leveraging CRM tools and analytics. Your primary focus will be to analyze customer behavior, understand their needs, and ensure a seamless experience throughout their journey. By utilizing your expertise in CRM systems, you will contribute to the growth of our customer base and foster long-lasting relationships. Additionally, you will lead the Loyalty program and support CRM activation in collaboration with the Marketing and Business teams of the organization.
• Analyze customer behaviour, preferences, persona and purchase patterns using CRM and data analytics tools.
• Measure and report on key CRM metrics, such as customer acquisition, retention, and lifetime value etc.
• Utilize data analytics tools and techniques to analyze program performance and customer behaviour.
• Leverage customer feedback and insights to identify areas for improvement and implement necessary changes.
• Develop and manage customer loyalty programs, including rewards, incentives, and exclusive offers.
• Identify opportunities to enhance customer retention and reduce churn through targeted initiatives.
• Implement customer win-back campaigns and strategies to re-engage inactive customers.
• Develop and execute targeted marketing campaigns to promote the loyalty program and engage members.
• Create compelling and personalized loyalty program communications, including email campaigns, in-app messaging, and targeted offers.
• Collaborate with the marketing team to align loyalty program campaigns with overall marketing initiatives.
• Utilize marketing automation tools to streamline and optimize CRM processes.
• Manage and conceptualize marketing campaigns via new and existing channels to create, build and maintain strong customer loyalty and relationships
• Ensure consistent and optimum utilization of marketing channels, loyalty programs and campaigns to create, build and maintain strong customers
• Drive initiatives to engage customers across all communications channels
• Responsible for segmentation and profiling of customer database to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance
• Responsible for the improvement and optimization of CRM transactional communications
• Transform customer data into actionable insights to drive intelligent customer engagement
Job Requirements:
• Bachelor's degree in Marketing, Business or a related field
• 3-5 years of experience in a high-volume Customer Experience(total more than 100k customers) and/or Customer Service function
• At least 1 previous background in managing a medium to large scale CRM implementation project
• Proficiency in using CRM tools and platforms
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills.
• Detail-oriented with a focus on delivering exceptional customer experiences.
• Ability to work independently as well as collaboratively with cross-functional teams to drive results
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Ability to make quick and data-driven decisions
• Preferable with at least 2 years’ experience in fashion/ retail industry and/or E-Commerce industry
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
By submitting any resumes or applications to Pasona Singapore Pte Ltd, you are considered to have read and agreed on the terms of our Privacy Policy, and consented to us collecting, using, retaining, disclosing your personal information to the prospective employers for their consideration.
Effective from 1 October 2020 under the new Employment Agencies (EAs) Licence Conditions,
EAs will be required to collect the personal data (e.g. NRIC number number for overseas candidates) of applicants referred to employers for permanent or contract job positions of at least six months with a fixed monthly salary of S$3,300 and above.
PDPA requirements on collection, use, and disclosure of personal data would not be applicable to EAs that are collecting such information as it is a regulatory requirement by Ministry of Manpower.
Please find Privacy Policy Agreement from the below link.
http://www.pasona.com.sg/privacy.html
Lee Xin Hui
EA Registration No: R22108046
Pasona Singapore Pte Ltd
1 FINLAYSON GREEN #09-02 SINGAPORE 049246
EA License No:90C4069