Overview of job
EssenceMediacom is GroupM’s newest and largest agency delivering marketing breakthroughs for their clients. Disrupting the old models across media, creative, innovation and analytics, the agency has been built to find new opportunities for brands and deliver truly integrated media solutions.
Composed of 10,000 people across 120 offices globally EssenceMediacom combines Essence’s performance, data, analytics, and creative technology DNA with Mediacom’s scaled multichannel audience planning and strategic media expertise.
The agency includes an enviable global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company, and Uber, and will be responsible for more than $21bn in global media billings.
We are looking for an E-commerce Executive to join the EssenceMediacom team in this role, you will be responsible for quantifying and measuring the success of campaign executions and delivering insights that enable us to innovate the work we deliver on marketplaces such as Lazada, Shopee and MOMO.
Visit essencemediacom.com for more information and follow us on Twitter at @emglobal.
Reporting of the role
This role reports to: Head of E-commerce, Singapore
3 best things about the job:
1. You will be working on a global beauty client that is a leader of the sector and gain exposure to best practices across e-commerce and digital analytics
2. Great work environment – you will collaborate with a group of quick-witted, diverse, extremely dedicated co-workers and clients who are all passionate about e-commerce
3. It is innovative and dynamic. There are new things constantly evolving and developing, and we are never static. We are connected and collaborate with teams across the region and worldwide.
Responsibilities of the role:
- Working together with the team to devise a Ecom media plan that is able to achieve the desired objectives
- Analysis of reporting provided by vendor which output actionable insights and optimization recommendations for Search, Display, EDM and sales forecasting.
- Measuring performance for key sale periods and new product launches both off-platform and on-platform such as Amazon, Lazada, Shopee etc.
- Go-to resource for audience insights, on-site behaviour, marketplace trends to capture new users, traffic, and revenue growth.
- Formulate strategic recommendations based on gathered insights.
Measures of success –
In three months:
- Understanding of the client’s product portfolio, position in marketplace and insights in landscape, competitors, and the role of EC analytics for the business
- Become comfortable with data collection, data cleaning, analysis, and validation.
- Support teams in analysing data, finding insights, and developing right strategy towards the larger objective.
In six months:
- Work with client teams and vendor to deliver high value, in-depth analytics, automated where possible.
- Communicate with global network and ensure best practices are followed.
- Working closely with Ecommerce team to develop strong testing and analysis framework.
In 12 months:
- Lead analysis of vendor reporting and insights development without senior support
- Take ownership of day-to-day relationships and ways of working
- Develop reporting solutions and processes for client teams to easily understand and track performance.
What you’ll bring:
Minimum qualifications:
- Bachelor’s Degree
- Business level English and Taiwanese Mandarin – Ability to manage daily communication with local retailers like MOMO, Lazada, Shopee, Rakuten, etc.
- 1-2 years’ experience in relevant analytics experience, preferably in an e-commerce and/or digital agency is a good to have
- Proficient in Microsoft Excel and PowerPoint for clear reporting capability
- Strong analytical and detail-oriented approach, natural affinity with numbers and analysis
- Ability to leverage data visualization tools such as Power BI, Google Data studio is a good to have
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands, and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
