The Head of Content will be involved in the development and execution of their own events, whilst acting as the lead for all dmg Asia’s Energy Portfolio, to ensure each meets dmg’s global standards.
This is an exciting and highly varied role that will demand intellectual autonomy, creativity, and an ability to think beyond the standard commercial conference ‘conveyor belt’ production cycle. The primary aim will be to help dmg create a long-term reputation for excellence in the global energy market, driving forwards our ambitions to be the most respected provider of energy conferences in the world.
Conference Production and Content Strategy
· Liaise with Conference Chair/s and Steering Committee members and run Steering Committee meetings to determine conference themes, topics, session chairs, and speakers
· Work with Event Directors to target key industry stakeholders, including Ministers, IOCs, IECs, NOCs, Global Leaders, to positively influence them regarding the value / positioning of our events
· Attend conferences to promote your events, gather market intelligence, as well as network with potential speakers and delegates to establish and maintain relationships pre- and post- conference
· Assist in the development of effective mailing lists by contacting people both inside and outside the company who have access to the names of potential delegates, and ensure such information is communicated to the marketing team
· Manage the technical call for papers process, creating topics and managing the execution and delivery of targets with technical committee members and internal teams
· Maintain close contact with key stakeholders in order to maximise engagement and commitment
· Validate agendas with a range of stakeholders, both internally and externally
· Populate curated programmes with C-suite, VP and director level speakers
· Demonstrate flexibility to ensure maximum commercial value
· Write and deliver sales briefings to ensure the teams are meeting their targets and the right messages are being delivered
· Generate leads for sales and support with pre-sales
· Data compiled for marketing, sales and data teams to ensure an effective data build, a targeted marketing plan and a commercially robust agenda
· Identification of new sponsors, associations, and media partners
Conference Project Management
· Establish key relationships with partners and industry stakeholders, develop content strategies in accordance which our partners’ objectives
· Develop current and prospective customer insights and relationships as part of the overall account management strategy for each event
· Key account management and customer relationship development, to grow and establish each event as a leading brand
· Use your industry expertise, industry relationships and Steering Committees to shape our marketing content messaging, brand marketing & positioning and generate press releases
· Maintain close links with management to ensure that they are constantly aware of the status of events through weekly reports
· Provide briefs in a timely manner
· Act as a professional, dedicated and high calibre ambassador for dmg events
· Take ownership of any issues relating to the conference proceedings and deal with them accordingly in consultation with management where appropriate
· Compile of comprehensive weekly reports on event progress and status
Product Delivery and Management
· Conduct telephone and in-person research with potential attendees within the target market for each event to develop programme agendas
· Join sales calls and meetings with existing and potential clients to commercially contribute to the growth of the portfolio and find new market opportunities for speakers, moderators, partners
· Recruit highly esteemed leading experts, industry representatives, regulators, government representatives, and other relevant speakers to your programme faculty
· Assist in the maintenance of constant, correct and timely liaison with speakers throughout the duration of the event - onsite conference fulfilment
· Research and provide strategic information required to market/promote each conference
· Assist with queries from potential delegates and assist in adopting positive actions to help sell delegate places and sponsorship.
· Work closely with the operations team to ensure delivery of a first-class onsite conference experience for attendees
· High value, current and differentiated programmes for each event, relative to key competitors
· Comprehensive market maps for each event, covering:
- target market both in terms of sector and geographic markets
- relevant industry associations and publications
- competitive events
· Conference agendas are at the highest level of commercial viability for both sponsorship and delegate sales
· Achieve agreed milestones for acquisition of speaker faculty
· Speaker faculty feels welcome, comfortable, and happy to participate in our conferences
dmg Asia Portfolio Support
· Ensure content and associated narrative alignment between Asia’s portfolio and dmg’s flagship events, including ADIPEC and Gastech et al
· Create a playbook for managing the technical call for papers process across the portfolio, creating topics and managing the execution and delivery of targets with technical committee members and internal teams
· Prepare speaker liaison playbook to ensure all speaker preparation and requirements are taken care of
· Work closely with the operations team to ensure delivery of a first-class onsite conference experience for attendees for all shows
· Attend conferences to promote Asia’s portfolio, gather market intelligence, as well as network with potential speakers and delegates to establish and maintain relationships pre- and post- conference
· High value, current and differentiated programmes for each event, relative to its key competitors
· Production of processes and templates, based on global best practices, to streamline the production process for the entire portfolio
· Takes ownership of any issues relating to the conference proceedings and deal with them accordingly in consultation with management where appropriate
Relationships - Internal:
· Will report to the senior management on day-to-day issues
· Senior management – contact with all Event Directors to ensure content strategies are fully integrated and all respective staff are aware of processes
· All internal functions Commercial, Data & Digital, Marketing & PR, HR, Finance and Operations
Relationships - External:
· Entire Energy value chain
· Event hosts when applicable
· Senior individuals/C-suite professionals on Governing Bodies
· Associations- Industry and Sector specific
· Steering Committees
· International government representatives
Trade ambassadors
QUALIFICATIONS, EXPERIENCE, & SKILLS:
· Passionate, dedicated, and knowledgeable about developing smart, profitable, and industry-leading conferences and have proven and comprehensive experience of applying efficient and effective processes to your own successful conference portfolio
· You will demonstrate the ability to simultaneously manage a portfolio of international event products
· You will show how you are able to create leading-edge marketing and sales campaigns
Skills and Behavioural Competencies
· Minimum 5 - 7 years senior conference production experience
· Excellent networking and information gathering abilities
· Engaging, professional, and diplomatic demeanour
· Comfortable conducting regular phone calls and meetings with a range of senior industry figures
· Strong teamwork skills to ensure the efficient running of content team
· Self-disciplined and able to work both independently and as part of a team
· Problem solver with the ability to break down complex concepts, make logical comparisons, and identify underlying patterns and connections
· Agile learner with the ability to develop in-depth technical knowledge on diverse topics and an understanding of key commercial drivers underlying your products
· Resilient, with a strong desire to succeed
· Foreign language skills are desirable
· Experience in the energy industry is an asset
You should be open to international travel, as required by the job role.
