Job Description

The successful candidate will be part of a dynamic team tasked with making KrisFlyer the loyalty programme of choice in Singapore and beyond. Apply for a role as Loyalty Marketing Associate (Communications), in the Loyalty Marketing Department of Marketing Planning Division, to help to increase awareness of the KrisFlyer brand, drive member acquisitions and improve member engagement through effective communications across all channels, globally.

Key responsibilities

- Coding, setting up, and troubleshooting eDMs to be sent via Adobe Campaign Management Tool

- Assisting with the management of KrisFlyer-related pages on SingaporeAir.com and KrisFlyerExperiences.com

- Coordinating marketing and budget tracking administrative activities

- Providing manpower and administrative assistance for on-ground event activities

- Designing and editing artworks with Adobe Photoshop

- Designing and layout of inhouse newsletter

Requirements

- Diploma in any discipline.

- Knowledge and well-versed in HTML coding and eDM content creation.

- Digitally savvy with good proficiency in Microsoft Office suite of products, primarily Excel.

- Meticulous with an eye for detail and possess good communication skills.

- A responsible and supportive/proactive team player with a high standard of excellence.

- Able to work independently as well as be able to multi-task.

• Lead, define and deliver the regional strategic and tactical media (in particular, digital) planning process within Southeast Asia and India.
• As the Planning Lead, own the end-the-end planning and delivery of campaign plans for 9 markets across Southeast Asia and India, with the support of a Planning Manager.
• Understand brand strategy and recommend paid strategies to support their objectives.
• Develop effective and efficient planning strategies across digital channels and campaigns to drive brand, digital and business results, leveraging established global tools and frameworks.
• Collaborate with internal teams to develop best-in-class digital campaigns and innovation.
• Establish strong partnerships with key local and regional HCP and consumer media owners.
• Collaborate with internal teams to improve media effectiveness through test-learn-optimise programmes.
• Ensure best-in-class audience targeting and data relevance, deployed at a campaign activation level.
• Analyse historical campaigns to integrate insights into future campaigns.

• Work closely with our client and Publicis Groupe teams to plan and implement regional strategic and tactical campaigns in adherence to global strategy, for 9 markets across Southeast Asia and India, with guidance from IAT Media Lead where needed.
• Partner with local buying teams to deliver on media strategies.
• Drive operational excellence across execution and reporting.
• Ensure media deliverables are met on time and within budget and aligned with clients' objectives.
• Analyse historical campaigns to integrate insights into future campaigns.
• Facilitate & manage all client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.).
• Ensure clear documentation on all communications with all parties.
• Work closely with finance team and IAT Media Lead to report on financial matters.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time, Monday to Friday, from 10am to 6pm. Please note that only shortlisted candidates will be notified.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group of Companies together with management

Apply today!

Successful candidates will be notified with next steps to continue in the recruitment process.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Strategist  (SG)

12 months fixed term contract

Maker Lab supports clients across the technology, entertainment, financial services, and payments industries. We’re looking for dynamic individuals to join our team and support our amazing real estate-focused technology client.

You will help build and manage the region's social media strategies, campaigns and content marketing. You will work closely with the APAC Social and Consumer Marketing teams when designing and delivering effective social media marketing campaigns and evergreen rollouts - from strategy, ideation, assets creation and development, execution, measurement, and day-to-day operations to overall project management. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and consumer marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future strategy. 

Role: 

• You will be responsible for always-on social content curation efforts, from research and ideation to final delivery. 
• Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
• Evaluate trends, assess new data and keep up-to-date with marketing techniques.
• You will be a vocal advocate for the newest and boldest trends in copywriting and creativity. You will be tasked to share experiences and learnings to stimulate collective growth across the consumer marketing org. 
• You should be ready to evolve, investigate, pilot and change the courses based on insights and learnings to deliver optimal performance and creative excellence.
• Drive always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter, TikTok, LinkedIn and Instagram.
• Partner with designers to produce visuals that are social-by-design.
• Ideate creative campaigns and executions for heat moments and product launches.
• Proactive finessing and optimisation of copy to improve social content performance.
• Lead internal sharing on creativity, copywriting and social content best practices and champion creative excellence.
• Coordinate communication across a range of regional stakeholders in a matrix organisation.
• Research industry topics to spot new content worth sharing.

You:

• BA/BS degree or equivalent practical experience
• 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
• Able to transform large amounts of information into simple findings that the client can incorporate into their marketing efforts 
• Passionate about all things content marketing, content creation, social and creative
• Ability to work autonomously and identify opportunities in ambiguity, with a self-starter attitude in a start-up-like environment.
• Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Purpose

This role will have the opportunity to work with a dynamic international team in a fast-paced environment to push the boundaries of digital storytelling, while elevating and amplifying the NBCUniversal brand within the media and advertising industry. 

Your responsibilities may span the following areas:

• Create social media posts and support the management of all Catalyst social media handles
• Work closely with the Social Media Manager to craft social media strategies for client campaigns
• Copywriting for social posts
• Schedule, set up and optimise live commercial campaigns across APAC and EMEA regions
• Weekly social media reporting to track campaign performance
• Adopt a data-led approach in supporting the analysis of social campaigns to identify trends and learnings
• Coordinate timelines for content assets to ensure timely delivery of social campaigns

This role will also support the business marketing team in:

• Posting organic social media content relevant to CMO Now and industry events
• Administrative support for CMO Now production and project management
• Support awards submissions by collating campaign case studies from sales and the Catalyst team.
• Assist with updates for the Catalyst website with new case studies, CMO Now whitepapers and other relevant activity
• Assist with event preparation and on-ground activations for NBCUniversal events, or industry events where NBCUniversal will have a presence

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Creativity for All 

Adobe is a place where exceptional people work – don’t just take our word for it, our employees have recently voted us #2 on the 2022 Singapore Best Workplaces™ in Technology!

We’re proud to offer market leading employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career.

To learn more, please visit https://benefits.adobe.com/sg

We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to enable you to make a bigger impact through philanthropy, employee, and community engagement.

We know that people are the differentiator in our business, and that's why we want to meet you!

A bit more about you

This job is for an experienced and creative problem-solving leader for the sales team, who will have the chance to guide unusual solutions for the largest enterprises.

We are looking for candidates who will craft solution visions that pursue prospects' most meaningful creativity and content problems. In this role you will master the challenges faced within key industries across areas of content and digital production, video, 3D/AR and digital documents and how Adobe helps clients meet these challenges.

What you’ll do

• Perform account planning, discovery and develop a vision which matches clients’ objectives and solves their business issues.
• Actively drive the technology evaluation stage of the sales process, working with the sales team as the key technical advisor and product advocate for our products.
• Articulate technology and solution positioning of some or all the Adobe Creative Cloud and Adobe Document Cloud solutions.
• Identify all technical issues of assigned accounts to assure complete customer satisfaction through all stages of the sales process.
• Establish and maintain strong relationships throughout the sales cycle.

What you'll have

• Experience in software vendor, preferably selling creative or design software.
• Strong understanding of creative technologies and platforms, including Adobe Creative Suite, HTML, CSS, and JavaScript.
• Good conceptual knowledge of digital media production, including design, animation, digital video, 3D/AR production.
• Knowledge of complementary and competitive products and technologies such as Autodesk, Apple Final Cut Pro, Canva, Figma will be an advantage.
• Preferably have some knowledge of Adobe Document Cloud and Acrobat solutions. Electronic/Digital Signature experience desired (selling, supporting, and/or integration – Adobe Sign, DocuSign, etc.).
• Adobe Certified Expert (AEC) will be an added advantage.

.

Adobe for All

Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.

Take the plunge and jump in

Liking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply – we know that by bringing together a diverse group of people, we become so much better together. We'd love to see where we can help drive Creativity for All together.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Marketing Communications Manager is responsible for the creation of marketing materials to connect with the University’s stakeholders, foster a sense of community, and mobilize financial support, cultivating a culture of philanthropy that enhances our ability to secure the resources necessary for continued excellence in education and research.

Responsibilities:

Development and production of marketing materials

• Develop and produce marketing materials for advancement campaigns in a variety of formats, including print, video, and digital, for major gifts and annual giving campaigns.

Management of crisis communications

• Working closely with the Lead, Marketing Communitions on issues and crisis communications in fundraising-related matters such that the University’s communication response is coordinated, timely, and effective.

Development and implementation of communication strategies for principal and major gifts         

• Draft compelling messaging and materials that resonate with donors, including proposals, case statements, and campaign collateral.

Provision of communications support for the Chief Development Officer (CDO)

• Consistent and communications support for the CDO on critical areas including research, speech writing, publicity, and stakeholder engagement. Work with the Lead to ensure that the University's messaging is clear, consistent, and impactful.

Requirements:

• Degree in Communications, Marketing Communications, Journalism or a related field

• About 4 years of experience in communications work

• Excellent writing and proofreading skills

• Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences

• Excellent problem-solving skills in communications and project-management

• Able to think critically, and respond effectively to changing needs and requirements of projects and programmes

• Able to conceptualise and contribute to communications strategy and plans

• A good understanding and working proficiency of social media and/or digital platforms

• Highly creative thinker and able to supervise junior team members in communications and writing

• Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and

• establish priorities, with a commitment to quality outcomes.

• Attentive to details

• Confident and articulate.

• Highly adept in MS Office applications

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Designer, Marketing Communications designs communication materials for the University Advancement Office in both the digital platforms and print formats, to attract viewership of solicitation appeals, with the aim to increase philanthropic support for the University for continued excellence in education and research.

Key Responsibilities

Design and produce marketing materials.

• Design and produce marketing materials for advancement campaigns in a variety of formats, including print, video, and digital, for major gifts and annual giving campaigns.

Support UAO’s marcomms design strategy.

• Working together with the Lead, Marketing Communications to conceptualise and manage a design and UX strategy in fundraising-related content such that the University’s communications on philanthropy is strategic, appealing, and effective.

Design, develop, and evaluate creative assets in alignment with UAO’s communication plan and engagement strategies.

• Design, develop and implement creative assets that have cross-channel purpose, including print, email, social, digital, website, presentations, video, infographics, and more;     

Requirements:

• Degree in Visual Communications, Graphic Design or a related design field

• Excellent design and visual marketing skills with 2 to 3 years’ working experience in design

• Adept at designing across a range of styles for a wide spectrum of stakeholders and audiences

• Able to think creatively, and produce effective design work to changing needs and requirements of projects and programmes

• Able to conceptualise and contribute design work that fits fundraising and marketing communications strategy and plans

• A good understanding and working proficiency of social media and/or digital platforms

• Proficient knowledge of printing process and production

• Highly creative and able to provide design counsel to complement writing, storyboarding, editing for fundraising and/or student/alumni engagement.

• A good understanding and working proficiency in creating EDMs using EDM-building tools such as Kalimna

• Highly adept in Creative Design Applications such as Adobe Creative Suite – Adobe Illustrator, Photoshop, InDesign. Good to have knowledge of Premiere Pro and After Effects.

• Proficient in design tools from Microsoft Office – Microsoft Powerpoint, Word

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Lead, Marketing Communications will strategize, plan, and execute comprehensive marketing communication initiatives to drive and support fundraising efforts. This role involves leveraging various communication channels to effectively convey the organization's mission, goals, and fundraising campaigns to targeted audiences, fostering engagement and financial support.

Responsibilities:

Campaign Strategy Development

• Develop and drive comprehensive marketing communication strategies for fundraising campaigns.

Content Creation and Collateral Development   

• Develop and produce proposals for donors.

• Oversee the creation of compelling content for various platforms and channels.

Multi-Channel Marketing Implementation

• Define and utilize a mix of traditional and digital marketing channels to maximize reach.

• Formulate and lead in implementing online strategies, including email campaigns, social media, and website optimization.

Brand Messaging and Positioning   

• Devise and lead in implementing a consistent and compelling brand message aligned with organizational values.

Requirements:

• Degree in Communications, Marketing Communications, Journalism or a related field

• In-depth understanding of fundraising culture/trends, donors’ behaviour, preferences and the philanthropic landscape.

• Experience in corporate communications work, with at least 5 years in managerial positions

• Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences

• Ability to think critically, and respond effectively to changing needs and requirements of projects and programmes

• Ability to conceptualise and develop communications strategy and plans

• Good understanding and working proficiency of social media and/or digital platforms

• Highly creative thinker and able to supervise team members in communications and writing

• Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and establish priorities, with a commitment to quality outcomes.

• Confident and articulate

• Permanent position
• Hybrid

Summary

In this role, you'll oversee internal communication channels and drive content development, collaborating closely with the team and colleagues across the organisation to advance strategic goals. Your ability to identify and develop messages that resonate with diverse audience segments will be crucial.

Job Responsibilities

• Develop and execute internal communications plans and initiatives aligned with organisational goals.
• Manage and oversee the internal communications channels and content delivery such as email broadcasts, videos, etc.
• Create engaging and informative content for various communication channels, for example, newsletters, intranet, emails, and social media platforms.
• Ensure consistency and alignment of messaging across all channels.
• Execute end-to-end internal/employee initiatives and campaigns.
• Function as liaison between leadership and employees to convey key business messages or updates.
• Provide sound counsel to stakeholders, as needed.
• Monitor and assess the effectiveness of internal communication strategies, adjusting as needed.
• Support in preparing presentations, speeches, and communications for key executives.
• Support corporate or marketing collateral development such as brochures and videos.
• Arrange and oversee video and photography shoots to achieve desired outcomes.
• Provide guidance on corporate branding to stakeholders, in accordance with existing policies and guidelines.
• Organise and coordinate events, and help drive employee/community outreach, engagements, and activities.

• University degree with at least 6 years of relevant experience in a large, global and matrix B2B organisation.
• Experience in a PR agency is an added advantage.
• Outstanding stakeholder management skills, with the ability to influence and engage at all levels of the organisation.
• A strong command of English with excellent writing and oral skills, as well as the ability to develop compelling content for a variety of audiences and channels.
• Experience in managing events.
• Experience in using online content management systems and design platforms.

Kindly note that only shortlisted candidates will be notified.

Triton AI Pte Ltd

Registration Number: R23118389

EA: 21C0661

Established in 1981, the School of Electrical and Electronic Engineering (EEE) https://www.ntu.edu.sg/eee is one of the founding Schools of the Nanyang Technological University. Built on a culture of excellence, the School is renowned for its high academic standards and research. It is one of the largest EEE schools in the world, with more than 130 faculty members and an enrolment of more than 4,000, of which about 1,000 are graduate students.

We invite applications for the position of Manager, Marketing Communications & Management. The incumbent shall manage all aspects of marketing, branding and outreach of the school by providing regular reports and updates to management for MSc programmes.

Key responsibilities include but are not limited to:

• Strategic Planning: To develop a comprehensive marketing strategy aligned with the overall school’s objectives.

• Branding and Positioning: To establish and strengthen the school’s brand identity in the market.

• Market Research and Analysis: To conduct thorough market research to understand customer needs, preferences, and market trends to identify areas for improvement, and optimize marketing strategies accordingly.

• Marketing Campaign: To implement marketing campaigns, including advertising, digital marketing, content creation, social media management, and public relations.

• Event Management: To organize and manage events, such as workshops or community initiatives by coordinating with vendors and speakers, promote the events, and ensure a successful outcome.

Requirements:

• At least a good bachelor’s degree in Marketing from a recognized Institute of Higher Learning

• Minimum of 8 years of relevant experience in marketing, branding and outreach.

• Possess strong analytic skills.

• Well verse with marketing strategies and tools.

• Possess a “can-do” attitude, ability to work fast and smart independently.

• A team player with strong interpersonal skills, able to work collaboratively.

We regret that only shortlisted candidates will be notified.

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Assist in mentoring, and developing team members
• Develop and execute integrated media plans across various offline and online channels with the goal of driving client business objectives: account openings and card sign ups.
• Manage daily workflow of top, mid and bottom funnel campaigns. Collaborate with cross-functional teams to ensure the integration of media plans with overall marketing strategy.
• Propose and manage client media budgets to drive business targets.
• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.
• Ensure best practice for Search, Programmatic Display and Social buying and planning
• Ensure on-going test and learns to drive campaign performance
• Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Assist in mentoring, and developing team members

Responsibilities:

• Implement marketing plan consistent with the Event Strategy; aimed at improving market share and achieving objectives of strategic event goals.
• Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
• Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

Detailed job roles:

• General

1. Day-to-day marketing administration.
2. Assist to manage and monitor third party agency/project teams, by proactively gather and provide input for regular reviews, to ensure deliverables are meeting set targets, timeline and budget.
3. Assist to manage and develop databases; to maximise its function to achieve business needs.
4. Stay up to date with the trend of technology in marketing, social media and other internal marketing channel and assets.
5. Business-to-business marketing; assist to develop, maintain and manage close relationships with managed partners, media, sponsors, exhibitors, buyers and key attendees.
6. Constantly upgrade his/her knowledge of core business, marketing technology, market intelligence, leadership and communication skills.

• Marketing Strategy and Timeline

1. Execute the marketing plan for the event.
2. Develop and craft all activities of the marketing plan of the Event and achieve the objectives set for the activities.
3. Define advertising objectives, recommend choice of media and allocate resources to ensure advertising campaigns are effective, economical and appropriate for intended audience.
4. Plan, execute and own overall digital performance marketing strategy (including but not limited to website development, SEM, social media, SEO, eDM) and be responsible for all marketing KPIs performance.
5. Generate customer experience insights, strategy formulation, lead transformation management, roadmap and planning, analytics/insight generation – towards pre- and post-show.

• Content Development and Maintenance

1. Create and execute marketing content, editorial and marketing plans for social media channels; including Above the Line (ATL) and Below the Line (BTL) promotion materials (website, eDM, advertisements, brochures).
2. Ensure that information on such platforms is kept up to date.
3. Ensure event information are posted and kept up to date on other external promotional platforms.

• Creatives

1. Work with third party creative agency to develop the event key visual, logo and branding and the subsequent KV adaptations required by the event.

• Visitor Promotion

1. Engagement with Associations – Curate partnerships with identified local and overseas associations for forming of delegations to visit the event. To also work with partners to curate delegation programme when delegation visits the event.
2. Roadshows – Work with Project Lead to curate roadshows locally or overseas and execute the plan.

• Media-related

1. Partnerships – Identify suitable media channels to secure partnerships with paid/barter entitlements for event promotion.
2. Media Management – Work with third-party PR agency to execute the media plan and manage media before, during and after the event.

Requirements:

• Preferably with at least 1 year of relevant work experience in event marketing.
• Solid understanding of both online and offline channels.
• Possess good understanding of public relations scope of work, including media management.
• Able to perform high level strategic thinking to creative and detailed execution.
• Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion.
• Proven success in ATL & BTL development and execution.
• Demonstrated ability to work independently and autonomously.
• Superior oral and written communication skills.
• Strong in marketing data analytics.
• Worked in a fast-paced and highly cross-functional organisation.

Interested applicants, please send in your resume to [email protected]

The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are looking for an experienced Marketing and Communications professional to lead our marketing and communications efforts in Singapore. You will report directly to the Region Marcom Leader. The Singapore marcom lead will develop and implement the marketing and communications strategy aligned with the region and country / cluster overall business goals and objectives. You will understand B2B marketing principles and techniques and have a proven track record of success in executing marketing campaigns. You will drive external communications (80%) to elevate NIQ brand image in the Singapore and support local internal communications (20%) in partnership with HR and other functions to inform, engage and motivate internal associates.

Key Responsibilities:

• Develop and implement the Singapore marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Collaborate with other departments, such as sales, customer success and product marketing, to ensure that marketing and communication efforts are aligned with the region’s overall business goals and clearly tracked for ROI reporting.
• Collaborate with global, region and other peer marcom members, ensuring that everyone is working together towards common goals for the marketing function globally at NIQ.
• Leverage the full marketing mix including digital and communication tools to drive demand into top, middle and bottom of marketing funnel, with always-on sales lead engine to generate pipeline and revenue impact while strengthening brand value and preference
• Oversee the follow-up, nurture and flow of marketing qualified leads to sales to meet marketing contribution targets and maximize the return on investment.
• Build and maintain the company's brand and reputation, and position NIQ/GfK as a thought leader in the Singapore within the region
• Manage the country marcom budget, ensuring that marketing and external communications efforts are cost-efficient and tracked to planned ROI targets
• Analyse data and use it to make informed decisions about marcom strategy and tactics. Measure the success of campaigns, evaluate, and optimise performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies and incorporate them into marketing strategy planning and execution.
• Provide support on local internal communications in partnership with cross-functional teams and in collaboration with Region and Global Communication teams
• Undertake stretch assignments as part of career and skills development