Planning:

• Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns
• Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.

Buying:

• Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS
• Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
• Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
• Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

We are seeking an experienced marketing and communications professional who is motivated, organised and has previous knowledge in delivering marketing and communications initiatives at a regional level. This role has scope to grow and will have an emphasis on raising internal understanding of best practice, developing marketing plans and campaigns, and being responsible for the marketing of key sectors and regions. 

This is both a strategic and hands-on role – you will need to understand and articulate propositions before developing and executing a pipeline of marketing and communications activities to raise brand and profile, whilst achieving ROI. This role requires an ability to see the bigger picture along with a commitment to high quality, consistent delivery and a determination to always deliver to deadlines. 

The role will be based in Singapore, and report to the Head of Business Generation Asia, as well as working as part of the broader Asia Pacific Marketing and Communications function.  

Responsibilities will include: 

• Developing the Asia Marketing and Communications plan and budget, in line with strategic business plan priorities.  

• Support the identification of key market trends, and support the translation of these into market reports, campaigns and initiatives that enable us to engage the market  

• Develop strategic marketing campaign plans and execute multiple activities over an extended period to drive growth, market presence and profile. Activities may include internal and external communications, events, webinars, thought leadership, digital media, public relations and reports. Measure and report on ROI. 

• Stakeholder engagement with senior internal and external stakeholders locally, regionally and globally to shape and execute marketing activities in line with business priorities. 

• Develop and own the Asia marketing communications calendar, providing the business with visibility of upcoming initiatives 

• Own the planning, coordination and execution of Turner & Townsend publications in Asia, (including but not limited to; design, content, copywriting, imagery, quotations, proof reading and approvals, printing and distribution). 

• Support publication content generation and production processes including the liaison with Senior Management, to formulate case studies and success stories. 

• Monitor market conferences, sponsorships and events with support, identifying strategically important partnerships or opportunities to raise profile.  

• Raise market profile via regional media by maintaining excellent relationships with local, regional, and international journalists, responding to media enquiries appropriately and increasing external coverage in target publications 

• Drive social and digital media engagement through training and developing topical content. Regularly report on engagement and impact 

• Provide input and local specific content to Regional and Global Business Generations publications, as required. 

• Be the custodian of brand guidelines and tools in Asia. 

As the PR Coordinator, you actively support in all day to day regional PR activities to drive brand awareness in line with the Global and Regional objectives.

What you will do:

• Liaise with PR agencies in coordinating new and current season samples and provide the relevant information for press in APAC markets
• Collaborating with COS store teams to manage the flow of loaned samples in the APAC markets
• Support PR events, assisting in coordinate with store and external events across the region, including logistic planning 
• Implementing the VIPs list in all markets and coordinate the allocation of VIP cards with agencies
• Coordinating the samples for upcoming media shoots / loans by liaising with stylist and media 
• Monitor results against KPIs and produce weekly, monthly and quarterly replots for relevant projects, highlighting the successes and learnings
• Conduct research on fashion influencers, editors, stylist and journalists to provide most up to date movements in fashion industry

As the Paid Media Lead, you are responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves creating a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines. You will work closely with Customer Activation & Marketing teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels.

You have strong brand- and customer-focus with proven ability to set goals, drive results and take strategy into action. You are analytical, strategic, and are well-skilled in how to take insights into action, with a passion and understanding of media, brand and customer. You have a strong media background and competence, and are able to connect the dots from brand through to performance, to build and develop plans through the full customer journey. You enjoy working both on a strategic level as well as hands-on with day-to-day operations.

Key responsibilities

• You develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
• Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
• Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
• Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
• Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.

We are looking for a Media Artist to join our dedicated production team to create social media content for projects across the APAC region and beyond. Be part of something exciting and gain new insights and skills on what goes on behind the scenes.


What you will do

• Assist in social video production matters involving video editing, camera handling for filming and photography, production on set assistance, shoot preparation.  
• Collaborate across the agency on projects of varying complexities to achieve agency objectives.
• Work with our Creative team to ensure the creative solutions meet with or exceed our clients’ strategic objectives.
• Produce visuals edits and motion graphics assets (GIFs, short videos) for social media.
• Coordinate with our Producers and Project Managers on research, location recces, and production activities.

• At least 2-4 years of editing and video production experience preferably in a professional or agency setting.
• Software skills required: Basic level Photoshop, mid-level Premiere Pro, basic level After Effects
• Technical skills required: ability to handle DSLRs, mobile phone cameras, basic rigging, grip, and gaffing knowledge.
• Creative vision and storytelling skills, with a strong understanding of visual aesthetics and narrative structure. 
• Good design sensibilities with fair aesthetic judgement.
• Good social media knowledge (Facebook, IG, IGTV, Tiktok etc.).
• Deep passion for your craft and a can-do attitude.
• Ability to juggle diverse projects.
• Resourcefulness.
• Ability to work well both independently and within a team.
• Be willing to travel where the job demands
• Familiarity with sound editing tools is a big plus. 

For internal use: #LI-MT1

AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the liaison to the region for marketing, advocacy, and thought leadership, the Regional Marketing and Communications Manager, will work closely with the MarCom team leaders, regional heads, managing director, and product and sales teams to provide global and regional marketing support.

How you will Contribute:

• Marketing Promotions: Develops, executes, and measures success of marketing promotion plans, activities, and budgets to support revenue goals. Develop and execute global and regional campaigns, including digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, membership platform promotions, and regional sales outreach support aligned with localized language and platform needs. 

• Member Communications: Facilitates with MarCom team leaders on global and regional communications to develop personalized messaging for all channels based on member segment, role, interests, and region and to streamline communications, increase engagement rates, and drive Calls to Action (CTAs). 

• Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT. 

• Sales Support: Provides sales support tools and templates for each stage of the sales and engagement funnel, including presentations, emails, fact sheets, website landing pages, and product information pages.  

• Market/Member Feedback: Participates in regional events, to share key news about AACSB and facilitates feedback from the field to inform internal stakeholders.  

• Event Support: Collaborates with the regional heads and advocacy teams on managing the master event schedule and budget where AACSB is a presenter, exhibitor, or sponsor. Serves as onsite support for AACSB learning and development, member outreach, and advocacy events as required, including social media coverage and media relations support. 

• Fluency in the English language  

• Moderate international travel required (10%) 

• Five (5) years marketing, communications, and related experience, with two (2) years experience independently managing large projects.  

• Bachelor's degree required 

• Demonstrated, successful experience with implementing successful regionalized marketing strategies and campaigns for a global organization 

• Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders 

• Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe Suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics 

• Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI 

Preferred Qualifications:

• Master’s degree  

• International experience in higher education or business education 

• Bi-lingual (Chinese) 

Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

AACSB offers a competitive benefit package.

Job Responsibilities

- In-house design for company’s collateral

- Content creation for social media platforms such as Facebook, Instagram, YouTube


- Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)
 - Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content


- To handle online marketing eg Facebook, Instagram, and company website


- Responsible to assist in marketing planning and execution

Requirements:

- Knowledge in Adobe Photoshop / Illustrator / Canva

- Knowledge in social media marketing skills

Job Responsibilities

- In-house design for company’s collateral

- Content creation for social media platforms such as Facebook, Instagram, YouTube


- Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)


- Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content


- To handle online marketing eg Facebook, Instagram, and company website


- Responsible to assist in marketing planning and execution

Requirements:

- Knowledge in Adobe Photoshop / Illustrator / Canva

- Knowledge in social media marketing skills

As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

• You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
• Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
• Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
• Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
• You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

What’s On Your Menu

• Assist and execute regional automated campaigns using our CRM tool

• Assist with regional campaign performance analysis and gather insights continuously to maintain industry benchmarks

• Work closely with local teams with regards to content creation and translations

• Advice local teams by creating best practices and providing trainings to ensure they are self-sufficient in campaign creation, launch, and analysis 

• Own and drive strategic projects (be it on a regional or local level), to collaborate with different stakeholders to improve vendor engagement

What You Bring To The Table

• Proactiveness and a keen eagerness to learn as we work with marketing automation tools, excel, SQL, HTML. A huge plus point if you are well versed in these tools/programmes

• Comfortable with data and analytics

• Demonstrate excellent organizational abilities in a B2B setting; ability to take initiative, work autonomously, problem-solve, collaborate with others, and prioritize the completion of assigned tasks

• Meticulous with an attention to detail

• Capable of working efficiently in a fast-paced, high-pressure setting

• Strong written and oral communication skills

• Marketing/Business Education background

• Locally based and do not require work pass to work in Singapore

What We Offer

• A dynamic and challenging working environment, with a steep learning curve.

• The chance to excel and influence in a company and team where decisions are taken based on data insights.

• Being part of a fast growing and global company.

• A vibrant and international team with diverse backgrounds

• Growth opportunities based on your performance.

• Flexible working environment

• Responsibility from day one in a fast-growing and global company

You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.

Key Responsibilities:

• Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio.
• Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate.
• Oversee and manage media strategy, planning, buying and execution for all client accounts.
• Utilize various analytics tools to monitor, measure and optimize campaign performance.
• Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy.
• Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients.
• Manage, mentor, and develop a team of media planners and executives.
• Prepare and present performance report to senior management and clients.
• Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business.
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies.
• Ensure media deliverables are met on time and within budget and align with clients’ objectives.
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences.
• Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).

We are seeking for an ideal candidate who has passion and drive to learn the ropes within the media advertising world - Integrated and/or Digital.

Expectations of a Media Planning Intern

• Support the planning team and/or local markets across network (if required) to meet client service needs
• Leverage research tools to provide insights and support on planning as needed
• Manage project to ensure on-target, on-budget and timely delivery of media plan
• Work with the team (Planners/Managers) to resolve potential planning issues
• Liaise with client contacts to update media plans accordingly
• Update periodic reports, ensuring specialist team delivery against any client actions
• Support the wider team with general client liaison and administration
• Ensure quality control of client-facing plans/reports/invoicing

You will be joining a dynamic team that delivers award-winning digital performance campaigns. If you are strong in delivering and developing exciting digital media solutions for HMT markets while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you!

Expectations of a Media Executive/ Performance Media Planner:

Planning:

• Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns
• Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.

Buying:

• Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS
• Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
• Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
• Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

• Assist in digital marketing overall planning for Asia Pacific region
• Involved in the strategic planning, promotion, and execution of internal and external corporate events
• Assist the team in running a coordination of marketing campaigns, example: product launches, promotions, key events, and developing visual assets for these activities
• Digital Content Creation : Conceptualize and developing engaging content for various digital platforms including social media, website, and email marketing campaigns.
  • Eg . Video Editing: Edit and produce marketing videos for various purposes such as product demos, customer testimonials, and promotional content, ensuring high-quality visuals and storytelling.
• Social Media Management: Manage and schedule posts across different social media channels, monitor engagement, and analyze performance metrics.
• Email Marketing: Assist in creating and executing email marketing campaigns, including designing templates, writing copy, and analyzing campaign results
• Presentation Slide Creation: Design and create visually appealing presentation slides for VP meetings, incorporating data, charts, and graphics to effectively communicate key information.

• Assist company to manage social media platform.
• Social media strategy development: Work with the team to create social media strategies that support the overall marketing plan.
• Social media account management: Manage social media accounts, including but not limited to, Facebook, Instagram and Tik Tok ensuring all content is up to date, accurate, and aligned with the brand's voice.
• Social media advertising: Develop and execute social media advertising campaigns, including targeting, ad creative, and budget management.
• Analytics: Monitor social media analytics to track and report on the success of social media campaigns, including engagement, reach, and conversions.
• Community management: Engage with social media followers and respond to comments and messages in a timely and professional manner.
• Stay up-to-date with social media trends and best practices: Continuously research and educate themselves on social media trends, new platforms, and best practices to ensure that the brand's social media presence is effective and relevant.

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

Key responsibilities

• You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
• Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
• Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
• Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.