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1. Brand positioning and strategy formulation:
*Analyze market trends and competitors to determine brand positioning and development direction.
*Develop brand promotion strategies, including long-term and short-term plans.
*Maintain and enhance brand image, ensuring consistency in brand values.
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2. Promotion activity planning and execution:
*Plan various brand promotion activities, such as product launches, exhibitions, event sponsorships, etc.
*Collaborate with internal teams and external partners to ensure the smooth progress of promotional activities.
*Track and evaluate the effectiveness of the activity, and adjust the promotion strategy based on the results.
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3. Marketing and Communication Management:
*Promote the brand through various marketing channels such as social media, online advertising, traditional media, etc.
*Manage the online and offline dissemination of brand content to ensure accuracy and consistency of information.
*Monitor and analyze market reactions, adjust marketing strategies to achieve better communication effects.
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4. Customer Relationship Maintenance and Development:
*Maintain contact with customers, understand their needs and feedback to optimize products and services.
*Maintain relationships with partners, seek cooperation opportunities, and promote brand development.
*Identify and cultivate potential customers to drive business growth.
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5. Analysis and Report:
*Regularly analyze market performance, competitor and customer behavior data of the brand.
*Produce detailed reports to report to management on the progress, achievements, and areas for improvement in brand promotion.
*Based on the analysis results, propose suggestions for improving brand promotion strategies.
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6. Team building and training:
*Assist in managing the brand promotion team, ensuring that team members understand and execute the brand promotion strategy.
*Provide training and guidance to help team members improve their skills and efficiency.
*Encourage the innovative spirit of team members and create a positive working atmosphere.
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Adhere to regulations and ethical standards:
Ensure that brand promotion activities comply with relevant regulations and industry standards.
Maintain the reputation and image of the company, and follow ethical standards.
Able to speak in Chinese to communicate with Chinese counterparts