Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media & Content Strategist

12 months fixed term contract

As the Social Media & Content Strategist, you'll be working with one of our clients - one of the largest video-sharing platforms with a growing community of video creators and consumers. You'll lead the design and execution of cutting-edge social campaigns and editorial programs. Collaborating with teams across multiple countries, including Japan, Korea, India, and Indonesia, you'll manage internal and external relationships, ensure effective content distribution, and oversee day-to-day operations and community management. 

You'll have the chance to work on exciting projects that will make a real impact on our client’s audience while staying up-to-date with the latest trends and techniques in social marketing. you'll play a key role in shaping our client’s growth and success, using your expertise to drive impactful decisions and strategies. While copywriting, content production, and community management will be part of your role, your primary focus will be on leveraging data to optimize performance and drive results.

We’re looking for someone who is passionate about the brand and has a deep knowledge of video-sharing platforms, APAC creators, artists and influencers, is well-versed in social media management and has strong project management skills. 

Role: 

• Develop and execute an innovative content strategy for APAC (India, Japan, Korea, Indonesia) that drives engagement and growth for our client
• Collaborate with local social marketing managers and vendors to optimize campaigns and editorial content
• Analyze campaign and content performance and provide data-driven insights and recommendations
• Stay up-to-date with digital best practices and industry trends to keep content fresh and relevant
• Develop and pitch new content ideas that align with social marketing objectives and key results
• Manage agency partners to ensure content assets are high-quality and strategic priorities are communicated effectively
• Oversee community management to ensure active and engaging social channels
• Play a key role in driving the growth and success of social marketing efforts across APAC.

You:

• 8+ years of experience in Social Media Marketing, Strategy and Community Management
• A passion for the video-sharing ecosystem, digital culture and current online social trends
• A strategic and creative thinker who is able to navigate around an always-on social landscape and roll with the changes in a dynamic environment
• Proficient understanding of social media analytics and experience with Sprinklr preferred
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging
• Solid project management experience and account management traits
• Passionate about working as part of a larger team to deliver on a common goal
• Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Expectations of a Media Executive:

• Develop expertise in media, technology & research tools & platforms
• Have clear understanding of basic cost structure, campaign set-up process & way of buying ad space for different channels - digital (social, programmatic, search, mobile, etc.), print, TV, OOH, radio
• Assist in developing costing and data collection for planning, recommendations or analyses
• Pick up simple digital campaign optimisation
• Develop media diary & copy instructions based on the media plans & proposals
• Manage media booking deadlines, and ensure material deadlines are clearly communicated and managed with the client/creative team
• Identify issues with creative and troubleshoot
• Be responsible and accountable for timely delivery of reports and recommendations

Job Description

The successful candidate will be part of a dynamic team tasked with making KrisFlyer the loyalty programme of choice in Singapore and beyond. Apply for a role as Loyalty Marketing Associate (Communications), in the Loyalty Marketing Department of Marketing Planning Division, to help to increase awareness of the KrisFlyer brand, drive member acquisitions and improve member engagement through effective communications across all channels, globally.

Key responsibilities

- Coding, setting up, and troubleshooting eDMs to be sent via Adobe Campaign Management Tool

- Assisting with the management of KrisFlyer-related pages on SingaporeAir.com and KrisFlyerExperiences.com

- Coordinating marketing and budget tracking administrative activities

- Providing manpower and administrative assistance for on-ground event activities

- Designing and editing artworks with Adobe Photoshop

- Designing and layout of inhouse newsletter

Requirements

- Diploma in any discipline.

- Knowledge and well-versed in HTML coding and eDM content creation.

- Digitally savvy with good proficiency in Microsoft Office suite of products, primarily Excel.

- Meticulous with an eye for detail and possess good communication skills.

- A responsible and supportive/proactive team player with a high standard of excellence.

- Able to work independently as well as be able to multi-task.

• Lead, define and deliver the regional strategic and tactical media (in particular, digital) planning process within Southeast Asia and India.
• As the Planning Lead, own the end-the-end planning and delivery of campaign plans for 9 markets across Southeast Asia and India, with the support of a Planning Manager.
• Understand brand strategy and recommend paid strategies to support their objectives.
• Develop effective and efficient planning strategies across digital channels and campaigns to drive brand, digital and business results, leveraging established global tools and frameworks.
• Collaborate with internal teams to develop best-in-class digital campaigns and innovation.
• Establish strong partnerships with key local and regional HCP and consumer media owners.
• Collaborate with internal teams to improve media effectiveness through test-learn-optimise programmes.
• Ensure best-in-class audience targeting and data relevance, deployed at a campaign activation level.
• Analyse historical campaigns to integrate insights into future campaigns.

• Work closely with our client and Publicis Groupe teams to plan and implement regional strategic and tactical campaigns in adherence to global strategy, for 9 markets across Southeast Asia and India, with guidance from IAT Media Lead where needed.
• Partner with local buying teams to deliver on media strategies.
• Drive operational excellence across execution and reporting.
• Ensure media deliverables are met on time and within budget and aligned with clients' objectives.
• Analyse historical campaigns to integrate insights into future campaigns.
• Facilitate & manage all client requests (e.g. plans/spends/reporting, vendors rate cards/media kits, etc.).
• Ensure clear documentation on all communications with all parties.
• Work closely with finance team and IAT Media Lead to report on financial matters.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time, Monday to Friday, from 10am to 6pm. Please note that only shortlisted candidates will be notified.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group of Companies together with management

Apply today!

Successful candidates will be notified with next steps to continue in the recruitment process.

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Social Media Strategist  (SG)

12 months fixed term contract

Maker Lab supports clients across the technology, entertainment, financial services, and payments industries. We’re looking for dynamic individuals to join our team and support our amazing real estate-focused technology client.

You will help build and manage the region's social media strategies, campaigns and content marketing. You will work closely with the APAC Social and Consumer Marketing teams when designing and delivering effective social media marketing campaigns and evergreen rollouts - from strategy, ideation, assets creation and development, execution, measurement, and day-to-day operations to overall project management. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and consumer marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future strategy. 

Role: 

• You will be responsible for always-on social content curation efforts, from research and ideation to final delivery. 
• Work with the team and create the strategic foundations to help us generate and execute impossible-to-ignore ideas for the company’s and clients’ branding, promotional campaigns, and marketing communications.
• Evaluate trends, assess new data and keep up-to-date with marketing techniques.
• You will be a vocal advocate for the newest and boldest trends in copywriting and creativity. You will be tasked to share experiences and learnings to stimulate collective growth across the consumer marketing org. 
• You should be ready to evolve, investigate, pilot and change the courses based on insights and learnings to deliver optimal performance and creative excellence.
• Drive always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter, TikTok, LinkedIn and Instagram.
• Partner with designers to produce visuals that are social-by-design.
• Ideate creative campaigns and executions for heat moments and product launches.
• Proactive finessing and optimisation of copy to improve social content performance.
• Lead internal sharing on creativity, copywriting and social content best practices and champion creative excellence.
• Coordinate communication across a range of regional stakeholders in a matrix organisation.
• Research industry topics to spot new content worth sharing.

You:

• BA/BS degree or equivalent practical experience
• 6+ years of copywriting experience, with prior experience and a proven track record in social media and digital content strategy within an agency, consultancy or technology companies
• Able to transform large amounts of information into simple findings that the client can incorporate into their marketing efforts 
• Passionate about all things content marketing, content creation, social and creative
• Ability to work autonomously and identify opportunities in ambiguity, with a self-starter attitude in a start-up-like environment.
• Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Purpose

This role will have the opportunity to work with a dynamic international team in a fast-paced environment to push the boundaries of digital storytelling, while elevating and amplifying the NBCUniversal brand within the media and advertising industry. 

Your responsibilities may span the following areas:

• Create social media posts and support the management of all Catalyst social media handles
• Work closely with the Social Media Manager to craft social media strategies for client campaigns
• Copywriting for social posts
• Schedule, set up and optimise live commercial campaigns across APAC and EMEA regions
• Weekly social media reporting to track campaign performance
• Adopt a data-led approach in supporting the analysis of social campaigns to identify trends and learnings
• Coordinate timelines for content assets to ensure timely delivery of social campaigns

This role will also support the business marketing team in:

• Posting organic social media content relevant to CMO Now and industry events
• Administrative support for CMO Now production and project management
• Support awards submissions by collating campaign case studies from sales and the Catalyst team.
• Assist with updates for the Catalyst website with new case studies, CMO Now whitepapers and other relevant activity
• Assist with event preparation and on-ground activations for NBCUniversal events, or industry events where NBCUniversal will have a presence

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Creativity for All 

Adobe is a place where exceptional people work – don’t just take our word for it, our employees have recently voted us #2 on the 2022 Singapore Best Workplaces™ in Technology!

We’re proud to offer market leading employee benefits designed to suit you and your lifestyle. Some of the great benefits include health insurance, global days off, wellness fund, parental leave, access to our Employee Stock Purchase Program and programs designed to help you continue to build your career.

To learn more, please visit https://benefits.adobe.com/sg

We also proudly empower our employees to get involved with corporate social responsibility and offer a broad range of opportunities to enable you to make a bigger impact through philanthropy, employee, and community engagement.

We know that people are the differentiator in our business, and that's why we want to meet you!

A bit more about you

This job is for an experienced and creative problem-solving leader for the sales team, who will have the chance to guide unusual solutions for the largest enterprises.

We are looking for candidates who will craft solution visions that pursue prospects' most meaningful creativity and content problems. In this role you will master the challenges faced within key industries across areas of content and digital production, video, 3D/AR and digital documents and how Adobe helps clients meet these challenges.

What you’ll do

• Perform account planning, discovery and develop a vision which matches clients’ objectives and solves their business issues.
• Actively drive the technology evaluation stage of the sales process, working with the sales team as the key technical advisor and product advocate for our products.
• Articulate technology and solution positioning of some or all the Adobe Creative Cloud and Adobe Document Cloud solutions.
• Identify all technical issues of assigned accounts to assure complete customer satisfaction through all stages of the sales process.
• Establish and maintain strong relationships throughout the sales cycle.

What you'll have

• Experience in software vendor, preferably selling creative or design software.
• Strong understanding of creative technologies and platforms, including Adobe Creative Suite, HTML, CSS, and JavaScript.
• Good conceptual knowledge of digital media production, including design, animation, digital video, 3D/AR production.
• Knowledge of complementary and competitive products and technologies such as Autodesk, Apple Final Cut Pro, Canva, Figma will be an advantage.
• Preferably have some knowledge of Adobe Document Cloud and Acrobat solutions. Electronic/Digital Signature experience desired (selling, supporting, and/or integration – Adobe Sign, DocuSign, etc.).
• Adobe Certified Expert (AEC) will be an added advantage.

.

Adobe for All

Adobe strives to create an environment where our employees can do their best work and drive their career growth and development based on their personal goals. From fair-pay practices to Employee Networks and programs designed to make everyone feel included, we're committed to fostering a diverse and inclusive workplace for all.

Take the plunge and jump in

Liking what you have read and keen to jump in? Thinking you might not have all the skills we are looking for? Just take the plunge and apply – we know that by bringing together a diverse group of people, we become so much better together. We'd love to see where we can help drive Creativity for All together.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Marketing Communications Manager is responsible for the creation of marketing materials to connect with the University’s stakeholders, foster a sense of community, and mobilize financial support, cultivating a culture of philanthropy that enhances our ability to secure the resources necessary for continued excellence in education and research.

Responsibilities:

Development and production of marketing materials

• Develop and produce marketing materials for advancement campaigns in a variety of formats, including print, video, and digital, for major gifts and annual giving campaigns.

Management of crisis communications

• Working closely with the Lead, Marketing Communitions on issues and crisis communications in fundraising-related matters such that the University’s communication response is coordinated, timely, and effective.

Development and implementation of communication strategies for principal and major gifts         

• Draft compelling messaging and materials that resonate with donors, including proposals, case statements, and campaign collateral.

Provision of communications support for the Chief Development Officer (CDO)

• Consistent and communications support for the CDO on critical areas including research, speech writing, publicity, and stakeholder engagement. Work with the Lead to ensure that the University's messaging is clear, consistent, and impactful.

Requirements:

• Degree in Communications, Marketing Communications, Journalism or a related field

• About 4 years of experience in communications work

• Excellent writing and proofreading skills

• Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences

• Excellent problem-solving skills in communications and project-management

• Able to think critically, and respond effectively to changing needs and requirements of projects and programmes

• Able to conceptualise and contribute to communications strategy and plans

• A good understanding and working proficiency of social media and/or digital platforms

• Highly creative thinker and able to supervise junior team members in communications and writing

• Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and

• establish priorities, with a commitment to quality outcomes.

• Attentive to details

• Confident and articulate.

• Highly adept in MS Office applications

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Designer, Marketing Communications designs communication materials for the University Advancement Office in both the digital platforms and print formats, to attract viewership of solicitation appeals, with the aim to increase philanthropic support for the University for continued excellence in education and research.

Key Responsibilities

Design and produce marketing materials.

• Design and produce marketing materials for advancement campaigns in a variety of formats, including print, video, and digital, for major gifts and annual giving campaigns.

Support UAO’s marcomms design strategy.

• Working together with the Lead, Marketing Communications to conceptualise and manage a design and UX strategy in fundraising-related content such that the University’s communications on philanthropy is strategic, appealing, and effective.

Design, develop, and evaluate creative assets in alignment with UAO’s communication plan and engagement strategies.

• Design, develop and implement creative assets that have cross-channel purpose, including print, email, social, digital, website, presentations, video, infographics, and more;     

Requirements:

• Degree in Visual Communications, Graphic Design or a related design field

• Excellent design and visual marketing skills with 2 to 3 years’ working experience in design

• Adept at designing across a range of styles for a wide spectrum of stakeholders and audiences

• Able to think creatively, and produce effective design work to changing needs and requirements of projects and programmes

• Able to conceptualise and contribute design work that fits fundraising and marketing communications strategy and plans

• A good understanding and working proficiency of social media and/or digital platforms

• Proficient knowledge of printing process and production

• Highly creative and able to provide design counsel to complement writing, storyboarding, editing for fundraising and/or student/alumni engagement.

• A good understanding and working proficiency in creating EDMs using EDM-building tools such as Kalimna

• Highly adept in Creative Design Applications such as Adobe Creative Suite – Adobe Illustrator, Photoshop, InDesign. Good to have knowledge of Premiere Pro and After Effects.

• Proficient in design tools from Microsoft Office – Microsoft Powerpoint, Word

The NTU University Advancement Office (UAO) supports the University’s giving mission by fostering meaningful relationships and strategic partnerships with philanthropists, alumni, business community partners, corporations, foundations and friends that result in goodwill and philanthropy towards education and research that underpin a shared sustainable future.

The Lead, Marketing Communications will strategize, plan, and execute comprehensive marketing communication initiatives to drive and support fundraising efforts. This role involves leveraging various communication channels to effectively convey the organization's mission, goals, and fundraising campaigns to targeted audiences, fostering engagement and financial support.

Responsibilities:

Campaign Strategy Development

• Develop and drive comprehensive marketing communication strategies for fundraising campaigns.

Content Creation and Collateral Development   

• Develop and produce proposals for donors.

• Oversee the creation of compelling content for various platforms and channels.

Multi-Channel Marketing Implementation

• Define and utilize a mix of traditional and digital marketing channels to maximize reach.

• Formulate and lead in implementing online strategies, including email campaigns, social media, and website optimization.

Brand Messaging and Positioning   

• Devise and lead in implementing a consistent and compelling brand message aligned with organizational values.

Requirements:

• Degree in Communications, Marketing Communications, Journalism or a related field

• In-depth understanding of fundraising culture/trends, donors’ behaviour, preferences and the philanthropic landscape.

• Experience in corporate communications work, with at least 5 years in managerial positions

• Adept at writing across a range of styles for a wide spectrum of stakeholders and audiences

• Ability to think critically, and respond effectively to changing needs and requirements of projects and programmes

• Ability to conceptualise and develop communications strategy and plans

• Good understanding and working proficiency of social media and/or digital platforms

• Highly creative thinker and able to supervise team members in communications and writing

• Exceptional planning and organisational skills with a demonstrated ability to meet deadlines, work under pressure and establish priorities, with a commitment to quality outcomes.

• Confident and articulate

• Permanent position
• Hybrid

Summary

In this role, you'll oversee internal communication channels and drive content development, collaborating closely with the team and colleagues across the organisation to advance strategic goals. Your ability to identify and develop messages that resonate with diverse audience segments will be crucial.

Job Responsibilities

• Develop and execute internal communications plans and initiatives aligned with organisational goals.
• Manage and oversee the internal communications channels and content delivery such as email broadcasts, videos, etc.
• Create engaging and informative content for various communication channels, for example, newsletters, intranet, emails, and social media platforms.
• Ensure consistency and alignment of messaging across all channels.
• Execute end-to-end internal/employee initiatives and campaigns.
• Function as liaison between leadership and employees to convey key business messages or updates.
• Provide sound counsel to stakeholders, as needed.
• Monitor and assess the effectiveness of internal communication strategies, adjusting as needed.
• Support in preparing presentations, speeches, and communications for key executives.
• Support corporate or marketing collateral development such as brochures and videos.
• Arrange and oversee video and photography shoots to achieve desired outcomes.
• Provide guidance on corporate branding to stakeholders, in accordance with existing policies and guidelines.
• Organise and coordinate events, and help drive employee/community outreach, engagements, and activities.

• University degree with at least 6 years of relevant experience in a large, global and matrix B2B organisation.
• Experience in a PR agency is an added advantage.
• Outstanding stakeholder management skills, with the ability to influence and engage at all levels of the organisation.
• A strong command of English with excellent writing and oral skills, as well as the ability to develop compelling content for a variety of audiences and channels.
• Experience in managing events.
• Experience in using online content management systems and design platforms.

Kindly note that only shortlisted candidates will be notified.

Triton AI Pte Ltd

Registration Number: R23118389

EA: 21C0661

Established in 1981, the School of Electrical and Electronic Engineering (EEE) https://www.ntu.edu.sg/eee is one of the founding Schools of the Nanyang Technological University. Built on a culture of excellence, the School is renowned for its high academic standards and research. It is one of the largest EEE schools in the world, with more than 130 faculty members and an enrolment of more than 4,000, of which about 1,000 are graduate students.

We invite applications for the position of Manager, Marketing Communications & Management. The incumbent shall manage all aspects of marketing, branding and outreach of the school by providing regular reports and updates to management for MSc programmes.

Key responsibilities include but are not limited to:

• Strategic Planning: To develop a comprehensive marketing strategy aligned with the overall school’s objectives.

• Branding and Positioning: To establish and strengthen the school’s brand identity in the market.

• Market Research and Analysis: To conduct thorough market research to understand customer needs, preferences, and market trends to identify areas for improvement, and optimize marketing strategies accordingly.

• Marketing Campaign: To implement marketing campaigns, including advertising, digital marketing, content creation, social media management, and public relations.

• Event Management: To organize and manage events, such as workshops or community initiatives by coordinating with vendors and speakers, promote the events, and ensure a successful outcome.

Requirements:

• At least a good bachelor’s degree in Marketing from a recognized Institute of Higher Learning

• Minimum of 8 years of relevant experience in marketing, branding and outreach.

• Possess strong analytic skills.

• Well verse with marketing strategies and tools.

• Possess a “can-do” attitude, ability to work fast and smart independently.

• A team player with strong interpersonal skills, able to work collaboratively.

We regret that only shortlisted candidates will be notified.

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Assist in mentoring, and developing team members
• Develop and execute integrated media plans across various offline and online channels with the goal of driving client business objectives: account openings and card sign ups.
• Manage daily workflow of top, mid and bottom funnel campaigns. Collaborate with cross-functional teams to ensure the integration of media plans with overall marketing strategy.
• Propose and manage client media budgets to drive business targets.
• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.
• Ensure best practice for Search, Programmatic Display and Social buying and planning
• Ensure on-going test and learns to drive campaign performance
• Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Assist in mentoring, and developing team members