Are you passionate about driving brand awareness and engagement across diverse APAC markets?
Do you thrive in a dynamic, results-oriented environment?
Ready to lead impactful marketing campaigns while working closely with global and regional teams?
Ready to collaborate with cross-functional teams to create effective content and messaging tailored to various industries and regions?
Key Responsibilities
Strategy development: Develop regional marketing strategies aligned with overall company objectives, targeting specific segments and maximising market opportunities. With localisation being a key to our success, being able to implement and orchestrate our regional and country marketing plans through compelling campaigns that attract new clients and engage our existing ones is essential.
Budget management: Create and manage the regional marketing budget, allocating resources effectively to achieve desired outcomes within financial constraints and maximise ROI.
Campaign planning and execution: Drive the planning, development and execution of marketing campaigns in the region to generate brand awareness, engage target audiences and drive sales. Conceptualise and execute the campaigns across the prospect and customer lifecycle. Ensure the integrated marketing campaigns and initiatives work across various channels, including digital, social media, traditional media, events and sponsorships.
Market research and analysis: Conduct market research to understand customer needs, competitor activities and industry trends. Analyse data to identify market opportunities and adjust strategies accordingly. Leverage global content to develop a localised marketing program to grow engagement in APAC. Stay abreast of industry trends, emerging technologies and best practices in brand management and marketing. Recommend innovative approaches to enhance brand visibility and relevance within the region.
Product positioning and messaging: Develop clear and compelling messaging and positioning of products and services to differentiate them in the marketplace and address customer needs. Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments.
Team management: Lead and develop a small regional marketing team, providing guidance, setting goals and ensuring they have the necessary resources and support to achieve objectives. Collaborate and align with other marketing teams especially Digital Marketing, Product Marketing and Content Marketing to ensure marketing programs are completed successfully.
Brand management: Maintain brand consistency across all marketing activities within the region and ensure adherence to brand guidelines in promotional materials and communication. Champion brand guidelines and ensure consistency in brand messaging, tone and visual identity across all marketing touchpoints and channels.
Performance analysis: Track, analyse and report back on marketing campaign performance with KPIs to measure success and identify areas for improvement. Provide reports and insights to management. Use the insights to optimise marketing strategies and tactics.
Stakeholder management: Build and maintain relationships with key stakeholders, such as regional sales teams, external agencies, vendors and industry partners, to drive collaboration and support marketing strategies.
- At least 5 -7 years of B2B marketing / campaign management experience. Regional exposure would be great!
- Good balance of personal initiative and a true team player, along with a positive, proactive and energetic approach to marketing and growth.
- A confident and articulate marketer with excellent and flexible communication, content and copywriting skills.
- Fluent written and spoken English.
- Thorough understanding of and experience with the marketing mix including segmentation, targeting and positioning.
- CRM management and marketing automation experience, ideally Salesforce and Marketo.
- Track record of working closely with sales teams to generate measurable leads.
- Excellent analytical skills with the ability to interpret data, generate insights and make data-driven decisions.
- Exceptional communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels.
- Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
International: not only do we have a very multinational workforce in each office, dealing with our 16 offices worldwide daily. With 16 offices globally there are regular opportunities for international transfer.
A nurturing culture promoting flexibility and accountability: Providing a culture for ambitious team members to grow in their career having appropriate work-life balance is critical in our values. We offer flexible hours, hybrid work from home and office as well as 15 working days from anywhere in the world. We also focus on productivity by having rules such as free-meeting Fridays and shorter working hours in the summer on Fridays.
Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.
Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.
Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.
