Why Valvoline?
Valvoline Global is a worldwide leader in automotive and industrial solutions, creating future-ready products and best-in-class services for partners around the globe. Established in 1866, we introduced the world’s first branded motor oil, claiming our position as The Original Motor Oil.
As an affiliate of Aramco, one of the world's largest integrated energy and chemicals companies, we continue to invest strategically and expand globally, driving unparalleled product innovation and sustainable business solutions.
Our corporate values of care, integrity, passion, and excellence shape everything we do. Living out our values is what makes our company, our employees, our partners, our customers, and the communities we serve great.
When you join Valvoline Global, you join a culture that is committed to: treating all people with care, operating with integrity, striving for excellence in everything we do, and showing passion about delivering on our commitments.
Careers for the Driven
Valvoline has a rewarding opportunity as an Associate Brand Manager in APAC region. We whole-heartedly adopt a ‘never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we’re looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.
How You’ll Make An Impact
The Associate Brand Manager will drive sustained growth and set the Valvoline Global Operations business up for future success by building brand equity and affinity with consumers and business partners through key initiatives and global platforms. Key responsibilities include agency management, brand strategy, creative and messaging strategy, campaign development support, and budget management. Beyond building brand equity, this role will leverage global partnerships to increase awareness and consideration, creating value for retailers and installers. This role will support all business units of VGO as part of the global service line with a focus on the APAC region of the world. In the role, you would be responsible for:
- Collaborate and work with in-house creative team and external agencies to develop ad campaigns and marketing materials to deliver on business objectives and build the brand globally.
- Collaborate with regional marketing teams on brand marcom efforts and channel approach to ensure global synergies and consistency in voice, image and implementation across the enterprise. Serve as a brand consultant to the APAC region, translating business objectives and goals into actionable cross-channel marketing strategies that efficiently build the brand, drive sales and meet/exceed KPI goals.
- Ensure brand standards, playbooks, templates and guidelines are created, updated/versioned, and enforced across the enterprise to reinforce governance. Manage the Valvoline brand with intentionality and care to ensure brand clarity and consistency in all markets.
- Work directly with VGO Partnerships & Social teams to develop global assets and/or activations to be leveraged by marketing teams.
- Collaborate with market research and agency teams to translate insights into winning communication strategies with the ability to articulate, present and gain 'buy-in' from marketing teams globally.
- Work with product strategy & management team regarding product brand architecture - how the brand comes to life 'at shelf' and 'on pack'.
- Other duties and responsibilities as determined by Valvoline from time to time in its sole discretion.
What You’ll Need
- Bachelors degree in Business, Marketing, Advertising or related area.
- 5+ years’ working experience in marketing/brand planning with agency management.
- Working knowledge of traditional and digital media as well as sports & entertainment strategic partnerships.
- Strong relationship building skills.
- Demonstrate experience translating objectives into strategic and tactical plans.
- Ability to evaluate and optimize creative.
- Strong written and verbal communication skills.
- Ability to work collaboratively and independently, as needed.
- Strong presentation skills; detail oriented; deadline driver, data and performance focused.
- Strong project management skill is a plus.
- Currently living in the APAC region. This position will be fully hybrid soon and our Head Office is in Singapore.
- Your direct manager is a US base employee, so there are times when it is necessary to adjust your working time when needed.
What Will Set You Apart
- Cross-cultural and/or global experience.
- Experience working in heavy volume agency management globally.
- China market experience would be a plus.
Benefits That Drive Themselves
- Health insurance covers dependents
- Dental
- Incentive opportunity*
- Life insurance
- Paid vacation and holidays*
*Terms and conditions apply, and benefits may differ depending on position.
Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.
The Company endeavors to make its recruitment process accessible to any and all users. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. Please contact Human Resources at 1.833.VVV.Report or email [email protected] to make a request for reasonable accommodation during any aspect of the recruitment and selection process. The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
