Be the difference
If making a difference matters to you, then you matter to us.
Our solutions make a difference – and so do our people.
We're looking for a Revenue Marketing Manager, APAC. The Revenue Marketing Manager is responsible for collaborating with country leaders, functional marketing colleagues, customer success leads, and sales teams to support executing the Go-to-Market strategy for assigned markets. As a market expert, you will develop and implement high-impact marketing plans focused on building awareness and reputation, generating high-quality opportunities, driving customer retention, and supporting channel partners. You're expected to have advanced knowledge in monitoring marketing automation tools and digital channels. You will report to the Revenue Marketing Director, APAC, for Clinical Effectiveness, based in Singapore.
This is a Permanent Full-Time position, to be based in Shenton Way, Singapore (hybrid working arrangements). #LI-Hybrid
Get to know us at https://www.wolterskluwer.com/en/health
What We Offer
- Great compensation package
- Medical Insurance and Dental benefit for employee and family
- Flexible working hours to improve work life balance
- Learning and Development Program
- Paid Leave and volunteer leave
- Wellness Programme
About the Role
Collaborate closely with the senior manager for APAC marketing and country managers to develop and execute quarterly and annual marketing plans for target markets, ensuring regional strategy complements and supports global marketing objectives and sales targets.
- Develop and execute multi-touch digital marketing campaigns based on the buyer’s journey to grow and engage audiences; acquire and convert leads across different channels and platforms.
- Work with local vendors, channel partners, and internal Wolters Kluwer teams to create and execute awareness and pipeline generation campaigns, leveraging appropriate global audience and digital campaigns and working on localizing and translating digital and audience program content as required.
- Ensure successful execution of plans on time and on budget.
- Create, monitor, and report on pipeline and results using CRM and marketing analytics tools, identifying trends and risks, and implementing actions to ensure future pipeline is sufficient to achieve sales target, including net new opportunity pipeline creation, pipeline acceleration, and pipeline gap initiatives.
- Drive ABM programs: 1 to 1, 1 to Few, 1 to Many, and competitor monitoring in collaboration with local sales teams and ABM marketing team.
- Work closely with the regional sales team to ensure they are aware of and involved in marketing activities and provide feedback on ideas and opportunity progression.
- Work with the product marketing teams and country managers to develop and implement product launch plans for relevant target markets.
- Track and report marketing project timelines, tactical KPIs, and sales results.
- Work with the APAC revenue marketing team to share learning and best practices.
- Develop and execute thought leadership programs that increase awareness and build reputation:
- Understand HIT challenges/trends in the assigned markets and work with content experience colleagues and agencies to develop relevant and compelling material, ensuring it is persona-based, aligned with global audience messaging, and differentiates Wolters Kluwer versus competitors.
- Work with local PR agencies, event agencies, and media partners to implement effective thought leadership programs.
- Support retention programs:
- Support retention efforts through participation in international high-touch customer strategy and Top 100 account activities.
- Produce customer profiles and testimonials that highlight the value and impact of CE solutions.
- Support Channel Partner Program
- Work with local channel partner managers to onboard, enable and support partners to achieve business growth and deliver on regional objectives related to market development, awareness, education, and pipeline creation.
- Track marketing impact in partner regions by monitoring opportunity progression and reporting KPIs against targets to relevant stakeholders (MDF use, pipeline generation, marketing-assisted wins).
About You
- 3+ years of broad marketing experience gained in large multi–cultural global companies, using tactics such as digital marketing, C-Suite lead generation campaigns, event management, content marketing, PR, and media engagement, with a track record of generating and managing marketing contribution to revenue.
- Highly creative with experience in devising integrated marketing campaigns that engage, inform, and motivate.
- An understanding of digital metrics to measure each marketing funnel performance.
- Experience in marketing in multiple markets and appreciation of cultural factors that influence ways of working both internally and externally.
- Highly self-motivated individual with a strong work ethic and demonstrated excitement for new challenges and opportunities.
- Proven ability to effectively manage multiple priorities and projects
- Strong organizational and project management skills with excellent attention to detail.
- Good communicator with an ability to build positive cross-functional (sales, corporate marketing, customer success) and management relationships
- B.A. or B.S. degree
- Proficiency in English is essential; fluency in Korean or Chinese is a distinct advantage.
- International marketing experience is preferred.
- Prior healthcare or technology sector experience preferred.
Travel Requirement
About Us
Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices.
For more information about our solutions and organization, visit www.wolterskluwer.com.
Equal Opportunity Employer
Wolters Kluwer and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.