A Sales Supervisor plays a critical role in supporting the success of an organization. They are the leader in coordinating the day-to-day activities of the sales representatives and ensuring that they are meeting their goals. The sales supervisor must work closely with the store manager, general manager, and production manager to communicate changing customer needs. As a liaison between the organization and the customers, the production supervisor must anticipate changing customer needs and design products that meet such needs.

Sales Supervisor Job Responsibilities

• Supervise the activities of the sales team including marketing activities like product activations.
• Assist the line manager to recruit, training, enumerating, and retaining a competent sales team.
• Provide reports to top management like sales reports, lead generation reports, customer complaints reports, and new customers’ on-boarded reports.
• Prepare sales presentations and other sales tools.
• Assist the line managers to ensure adequate client communication, maintain contacts with clients and provide feedback.
• Initiate sales activities, strategies, and sales plans required to build brand visibility.
• Serve as a point of reference to employees in terms of showing great work ethic, habits, personal character, and professional character.
• Develop and maintain accurate records of prospects, leads, pricing, sales activities, and active clients.
• Controlling company marketing expenses to ensure the marketing expenditure is kept within budget.
• Attend trade shows and other marketing events and represent the organization.
• Evaluate the performance of the sales team and seek ways to improve the team’s performance.
• Identify the trends in the market, both current, and future that are likely to affect the performance of the organization.
• Ensure the items are displayed correctly in the malls, supermarkets, and other sales points.

Sales Supervisor Skills/Abilities/Knowledge

• Bachelor’s degree in a business-related course with emphasis on marketing.
• Proven work experience in marketing and achieving set targets.
• Excellent communication skills, both written and verbal communication.
• Ability to lead and motivate a sales team, and put in place measures to retain a great team.
• Excellent selling skills, ability to close deals, and deal with post-purchase anxiety.
• Excellent selling skills, people-oriented, and ability to motivate a team.
• Ability to identify potential areas of growth and identify new business partnership opportunities.
• Strong organization skills and multi-tasking skills.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Job Summary

Imagine what you could do here. At Apple, great ideas have a way of becoming phenomenal products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish!

Why Apple?

At Apple, we believe our products begin with our people. By hiring a diverse team we drive creative thought. By giving that team everything they need we drive innovation. By hiring incredible engineers we drive precision. And through our collaborative process we build memorable experiences for our customers!

Apple is looking for a dynamic and highly motivated Mac Product Marketing Manager for Southeast Asia. This role will be based out of Singapore.

The Product Marketing Manager will own and drive the product centric marketing strategy for Mac across Southeast Asia. You will be part of a team of product experts who champion products within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.

Continuous improvement of product launches, comprehensive business and market analytics, instinctive insights and the discipline to focus are valued attributes. The Product Marketing Manager will have a deep understanding of the product, portfolio and marketing strategy, twinned with the ability to execute for results.

The Product Marketing Manager must have the ability to work collaboratively with other critical functions, Marcom, PR, Finance and Sales, to articulate and shape the opportunity ahead for their product line of business and communicate region-unique requirements for current and future products in a coherent way to multiple stakeholders across the globe as well as the US.

To be truly successful in this role, you will need to have an undeniably strong passion for Apple products, desire to win, curiosity to be better, ability to navigate in a world of ambiguity, finesse and craft in product storytelling, creative and innovative problem solving, the motivation to inspire others and to build strong and lasting relationships throughout the organization.

Key Qualifications

• Articulate the Mac product opportunity in market and provide product insight and leadership from introduction through end-of-life to both the Marketing and Sales organizations
• Execute Mac, macOS and Pro apps launches across Southeast Asia with excellence every time
• Contribute to the annual Southeast Asia Marketing plan, outlining key opportunities and priorities for growth and category leadership, synthesizing research and business insights, and driving in-market execution for Mac across key countries
• Liaise with worldwide Product Marketing and Engineering on local Mac business needs and feature requirements, influencing the product roadmap and making clear recommendations to improve the overall customer experience
• Become a visible and vocal member of the international Mac Product Marketing team
• Be the guardian of product messaging and positioning across all key customer touch points, advancing the cause of excellence.
• Possess expert knowledge of competitive and third party products, software applications and market trends across consumer, enterprise and education segments.

Key Competencies

• 7+ years of product management and marketing experience in related industries
• Flexibility to travel (up to 50% of the time)
• Instinctive ability to be the voice of the consumer
• Excellent analytical skills
• Depth of technical awareness, able to translate features into consumer benefits and vice versa
• Strategic planning expertise
• Superior oral and written storytelling and presentation capabilities in English
• Fluency in Bahasa Indonesia to support Indonesian market
• Negotiation skills

Description

• Provide Mac product leadership from product introduction to end-of-life for our Southeast Asia business, supporting business and marketing reviews as needed
• Support Mac, macOS and Pro Apps launches with press, partner and customer-facing staff
• Contribute to the annual research and marketing plan, articulating and validating the opportunity and priorities for the overall Mac category across key Southeast Asia countries, subsequently driving and supporting in-market execution as needed
• Liaise with worldwide Product Marketing and Engineering teams on relevant local business needs and feature requirements, influencing the product roadmap through clear recommendations that improve overall customer experience across hardware, software and services
• Become a visible and vocal member of the international Mac Product Marketing team
• Be the guardian of product messaging and positioning across all key customer touch points, advancing the cause of excellence
• Possess expert knowledge of competitive and third party products, applications and market trends across related consumer, enterprise and education segments

Education

Bachelor’s degree required. MS/MA/MBA preferred but not conditional.

Additional Requirements

Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Key Responsibilities:

• Marketing Strategy Development: Collaborate with the senior management team to improve and standardise go-to-market strategies and map out marketing campaigns aligned to company goals and objectives. Conduct market research to identify new opportunities, target audiences, and competitive landscape.
• Campaign Management: Plan and execute marketing campaigns with the team to launch new products, promote seasonal offers, and drive sales. Monitor campaign performance and adjust strategies as needed to achieve objectives.
• Brand Management: Ensure the consistent representation of the company's brand across all marketing materials, including website content, social media, advertising campaigns, and promotional materials.
• Digital Marketing: Work closely with marketing team and brand agency to oversee and implement digital marketing initiatives, including SEO/SEM, email marketing, social media campaigns, and online advertising, to drive website traffic and lead generation.
• Content Creation: Coordinate and guide product team to create relevant marketing content and manage the distribution of content that resonates with the target audience, supports SEO efforts, and establishes the company as an industry thought leader.
• Trade Shows & Scientific network: Coordinate and participate in industry-specific trade shows, conferences, and events to showcase the company's offerings, build relationships, and gather market intelligence. Lead efforts in building the scientific advisory committee of the group.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources to achieve maximum ROI.
• Team Management & Collaboration: Lead, motivate, and mentor the marketing team, ensuring they are well-equipped to execute marketing plans efficiently, while working closely with cross-functional teams, including Sales, Operations, and Product Development, to align marketing efforts with overall business objectives and drive sales growth.
• Performance Metrics: Establish key performance indicators (KPIs) to measure the success of marketing campaigns and use data-driven insights to improve future strategies.
• Compliance: Ensure all marketing activities adhere to relevant industry regulations and legal requirements.

Qualifications and Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
• Proven experience (typically 5+ years) in marketing management, preferably within a distribution industry. Sales experience and revenue management is a plus.
• Strong understanding of distribution processes and the ability to tailor marketing strategies to cater to B2B and B2C customers.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, and email marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies.
• Excellent leadership, communication, and interpersonal skills to effectively manage a team and collaborate with other departments.
• Ability to adapt to changing market trends and leverage opportunities effectively.
• Strong organizational skills and attention to detail. Strong in creating presentations.
• Creative thinking and problem-solving abilities to address marketing challenges effectively.

Job description:

· Must be open and willing to new challenge; and meet new people for potential sales.

· Ability to work under sales quota and a certain level or pressure when required.

· Lead Generation –Expand the client database by performing cold calls and network at events to generate new sales leads and able to convert cold calls to meetings with potential clients.

· Account Management – stay in touch with existing clients to be on top of their mind when they need our services.

· Client retention – know your clients needs to maximize their spending power by providing variety of solutions.

· Customer Service – ensuring smooth execution and operations on site during events.

· CRM – maximize your sales generation potentials by managing your sales funnel in CRM.

· Leisure Academy

• Keep meeting minutes
• Manage day-to-day office administration duties including scheduling of required meetings as instructed by Manager, health check of stationeries, office equipment, inventory and observing orderliness
• Administers proper communication channel and information flow from internal to other departments
• Assist Manager with review and update of EasyChef’s SOP’s
• Ensure compliance with the Academy’s policies, SOPs and practices
• Experience in CRM system and social media channels (Facebook, LinkedIn, Instagram)
• Provide direct support to Manager of EasyChef

Job requirements:

· Excellent written communication and interpersonal skills.

. Able to speak Mandarin language to service the Chinese speaking customer.

· Resourceful and independent thinker.

· Outstanding planning and organizational skills.

· A multi-tasking team player

· High Self-discipline

· Min. 2 years in Sales and events with performance track record.

•⁠ ⁠Oversee management at our retail outlets and implement processes to enhance operational efficiency

•⁠ ⁠Establish good relations with our vendors and liaise with them and the management team to ensure smooth operations of our bazaars and pop up stores

•⁠ ⁠Actively seek new opportunities for our company to grow - including sourcing for new bazaar locations, temporary events, pop-up stores etc.

•⁠ ⁠Help the marketing team with designing marketing collaterals, as well as heading down to event sites to film and take pictures of our events

•⁠ ⁠Develop marketing strategies to help promote our brand name and execute marketing campaigns across our channels to broaden outreach and increase awareness

•⁠ ⁠Brainstorm content and implement ideas to increase our social media presence

Job Title: Marketing Executive

Location: Singapore, Singapore

Employment Type: Full-time

Synergy Marketing is a dynamic and innovative marketing firm dedicated to delivering cutting-edge solutions to our clients. As we continue to expand, we are seeking a talented and results-driven Marketing Executive to join our team in Singapore.

Job Description:

As a Marketing Executive at Synergy Marketing, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, customer engagement, and business growth. We are looking for a creative and motivated individual who can contribute to our dynamic team.

Responsibilities:

- Contribute to the creation and execution of innovative marketing campaigns across various channels.

- Collaborate with cross-functional teams to ensure campaign alignment with business objectives.

- Manage and optimize digital marketing efforts, including social media, email marketing, and online advertising.

- Analyze campaign performance and provide insights for continuous improvement.

- Develop compelling and engaging content for various marketing materials, including social media posts, blogs, and newsletters.

- Create, conceptualize, and implement marketing campaigns for online and offline use.

- Manage SEO, EDM, CRM, SEM, Google Ads, Facebook Ads, Analytics, Tiktok, and others.

- Knowledge in photo and video software like Adobe Creatives and Canva

- Create and Edits videos for livestream, campaigns, ads, and presentation.

- Ensure content aligns with brand voice and messaging.

- Stay informed about industry trends, market conditions, and competitor activities.

- Conduct market research to identify opportunities for business growth.

- Assist in the planning and execution of marketing events, trade shows, and promotional activities.

- Coordinate logistics and ensure seamless event operations.

Requirements:

- Bachelor’s degree in marketing, Business, or a related field.

- Minimum of 2 years of experience in marketing roles, with a focus on campaign development and digital marketing.

- Strong written and verbal communication skills.

- Proficient in digital marketing tools and platforms.

- Creative thinking and problem-solving abilities.

- Comfortable using various software and tools related to digital marketing.

- Ability to collaborate effectively with team members and across departments.

Availability:

- Immediate availability to start in the role.

- Competitive salary commensurate with experience.

- Performance-based incentives.

Compensation:

· Salary around SGD$4,000 – SGD$6,000

· Competitive salary commensurate with experience and qualifications.

If you are a passionate and results-driven marketer looking to make an impact in a dynamic environment, we invite you to apply for the position of Marketing Executive at Synergy Marketing Pte Ltd. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

<Job Description>

• Prepare monthly reports in Japanese for the head office, including updates on business performance and sales activities.
• Coordinate product delivery schedules with overseas group companies in Japanese and English.
• Develops and implements strategic sales plans and growth strategies for End Users (Hospitals), distributors and other accounts.
• Sales activities and distributer management in the ASEAN region, including Singapore.
• Performs market visits, develops and monitors action plans.
• Represents company at trade association meetings to promote product.
• Delivers sales presentations to key clients.
• Manages sales and promotional budget.

<Job Requirements>

• Minimum Bachelor’s Degree
• At least 3 years of sales experience in the healthcare industry.
• As frequent discussion and reporting is required with our HQ in Japan, Japanese business level communication skills, including written is essential. (JLPT N1 , BJT J1 or equivalent)
• Profound knowledge of medical and homecare beds
• Experience working in an overseas market
• Identifies and resolves problems in a timely manner; Analyzes information skilfully; Develops alternative solutions; Works well in group problem solving situations.
• Responds promptly to customers' questions and requests; Solicits customers feedback for service improvement and learning; Responds to requests for service and assistance; Meeting commitments.
• Develops strategies to achieve organizational goals; Understands organization’s strength & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.

Pay Band: 4 / Grade H
Location: Toa Payoh, Singapore

Department : English Sales and Customer Management

Contract Type: Indefinite Local Contract

Closing Date: Wednesday, 21st February 2024- 23:59 Singapore Time (GMT +8)

Role Purpose:

The main duty of a Sales & Customer Management Executive (SCME) is to secure excellent sales results (new and existing students) in order to assist the Teaching Centre to meet or exceed its sales targets.

The SCME is also responsible for delivering a seamless customer experience to customers when handling enquiries about British Council English language services and to provide a high quality, efficient and integrated pre and post-sale customer management experience for students and other customers across all British Council Services meeting Key Performance Indicators (KPIs).

Main accountabilities but not limited to the following:

Sales & Account Servicing
To meet and exceed all sales (new and existing students) targets and KPIs as set out by the organisation.

• Be accountable for individual’s & team’s monthly/quarterly sales (new and existing students) targets.
• Provide consultation services to students or parents on British Council courses and be the Single Point of Contact (SPOC) for prospects, guiding them through the journey from first enquiry to final sale.
• Administer placement tests to both local and overseas students where necessary, to ensure a good fit of products and learning needs.
• To maximise opportunities for cross selling and up sellingFollow up with customers who had their consultations and/or placement tests but did not register with the purpose of offering them alternative solutions to enroll onto a British Council course.
• To maximise conversion rates of enquiries/placement tests to registrations by following up telephone and email enquiries, ensuring smooth customer enrolment process.
• To use Salesforce CRM to monitor daily sales performance so that appropriate actions can be taken to meet or exceed sales (new and existing students) targets.
• Provide an exceptional level of sales and customer management to all customers to ensure that all their needs and requests are taken care of.

Customer Management
To provide British Council students excellent post-sales services so that they enjoy a good experience with the organisation.

• Attend to all customers’ requests and enquiries through all British Council channels in a timely manner.
• Ensure that all existing customers are informed of re-registration promotions and periods through various channels as appropriate (e.g. in writing, telephone calls, EDM).
• Register/reserve/waitlist students in appropriate classes and details are entered in the system accurately.
• To handle cash desk in the system accurately and payments received correctly for course.
• registrations/placement test/examination registration and other products/services.
• Daily reconciliation of individual revenue.
• Ensure that all databases and reports are updated and recorded in a timely and accurate manner.
• To provide administrative support, as required, to enable excellent customer experience is delivered to students.

System

• Be proficient in using relevant systems, such as CRM, British Council student registration systems (TCMS & OBS) and other IT systems or platforms used to ensure smooth operation of the British Council.

Product & Offer Knowledge

• To acquire and maintain an excellent level of product knowledge at all times by attending product training and observing classes.
• To acquire and maintain an excellent level of pricing, discounting and offer knowledge at all times through briefing and attending professional development and skills programmes.

Data collection and reporting

• To input Teaching Centre data, following British Council guidelines, in the relevant systems and ensure that all databases and reports are updated and recorded in a timely and accurate manner.

Housekeeping

• To ensure British Council promotional materials in public areas are up-to-date and professionally displayed with adequate copies.
• To monitor equipment and furniture in the front of house to ensure they are in good working order/condition.
• To ensure the front of house is well organised and tidy, meeting British Council’s health and safety guidelines.

General

• Comply with the Standing Operating Procedures (SOP) as per the job requirement
• Any other duties as assigned by the Line Manager
• Attendance at regular professional development, training and skills programmes as required
• Full engagement with the performance management programme (PMPD)
• Participate in projects as agreed in Performance Agreement
• Attend and/or complete all British Council mandatory e-learning modules.

Other Responsibilities and Duties

• As part of the wider Sales and Customer Management team serving both new and existing customers, you will be required to support and assist your colleagues from time to time in tasks that ensure the smooth running of the Centre. This may include covering duties at any of the branches of British Council Singapore. This may also include participation at Open Days, Parent Events, Seminars, Evening Receptions and Offsite Branch and Examination Promotions, for example.
• Provide participate and/or provide sales support in all sales and marketing events (in or out of the centre) with the purpose of creating awareness and generating leads for the centre.

Role specific knowledge and experience

Essential

• At least 6 months work experience in a B2C customer management and/or sales environment.

Desirable

• Experience within the education sector
• Experience of working with CRM systems (Salesforce preferred)

Requirements

• Having qualification Diploma/Degree in Marketing/Sales or Business Management
• Good written and oral communication skills in English (Interview and IELTS (or equivalent) score of 6.5 or above.
• Good written and oral communication skills in Mandarin is an advantage.
• The successful candidate will work a 5-day week on a shift system from Monday to Sunday. Evening and weekend work are required on a regular basis.

Locally Recruited

• Applications are welcomed from candidates currently in this location with a natural right to work. Applications are also welcomed from candidates currently based in other British Council country offices. However, please note candidates must have a natural right to work in the country, on a permanent basis, as immigration clearance and/or on-going visa support is not provided by the British Council for this role. Relocation support is also not provided.

This role is designed for mid-level working professionals (at least 5 years PQE) with robust track record in sales, excellent interpersonal and communication abilities, strong customer-oriented mindset, focused commitment to excellence, and deep motivation to learn and grow. Experience in customer service frontlines, call centre enquiries management, or sales within the hospitality industry are an added advantage. Proficiency in Mandarin Chinese is required.

Key responsibilities:

1. To establish connections with new leads and prospective clients by following up and logging them into our leads CRM system for downstream management
2. Maintain, grow and nurture these lead connections proactively and qualify + track these connections in an organised and systematic manner
3. Follow up with these lead connections pro-actively with a view towards converting them into our customer base
4. To ensure high level of customer satisfaction by providing exceptional customer service in line with our brand values
5. Manage all inbound call enquiries from local and overseas customers
6. To have a deep and robust understanding of our product i.e. all our rooms and amenities in our PBSA assets
7. To document customer request and customer profile during the enquiries process
8. To have a good grasp of the property management system in order to check room availabilities, log special request, or check any other information relevant to customer enquiries.
9. To provide training to all our agent partners worldwide as well as assist in livestreaming sales efforts on the property
10. To have a deep and robust understanding of industry practices relating to rents, onboarding of tenants, operations procedures, and any other matters that students or agents will be inclined to enquire during the sales process
11. Provide reliable and consistent support, offer services, and take request through phone, email, online chatbot, FB, Instagram, and various instant messaging channels such as WhatsApp and Wechat.
12. Anticipate and identify the needs of customers and proactively follow up when necessary
13. Achieve service level agreement targets in response and follow up time
14. Achieve core customer service KPI metrics including professionalism during customer interaction and customer satisfaction score and feedback
15. Provide regular updates and reporting to management on outcome of interactions with leads and overall data analytics with respect to leads status
16. Provide reports on customer needs, interests, problems, and any other valuable feedback gathered during customer interactions
17. Coordinate sales effort with BD team and agents in North Asia to convert prospective students to customers
18. Provide daily room occupancy and leads enquiry report, market feedback and pro-actively recommend strategies to improve booking numbers
19. Assist marketing team in email direct marketing campaign banners and details to different leads segment within CRM database
20. Coordinate sales effort with property staff in Australia especially for property walk-in inspections and renewals
21. Work closely with marketing team in understanding various campaigns, marketing activities, promotions and discounts, and marketing channels that will funnel leads through

Required skills and attributes:

1. Bachelor's degree with good honours
2. Candidates with at least 5 years of experience and proven track record as a sales agent or customer service representative
3. Exceptional verbal, reading, written, analytical and reasoning skills are a must
4. Robust interpersonal, communication and relationship skills
5. Must be bilingual in English and Mandarin Chinese
6. Familiarity with CRM best practices together with ability to build lasting and strong customer relationships
7. Strong Microsoft Power Point and Excel Skills desirable
8. Must be energetic, goal-oriented and outcome-driven with a strong bias for action
9. Have a customer-oriented mindset and an acumen for understanding and addressing customer needs and wants
10. Experience with CRM leads management software (SalesForce, Fresh Sales, Zoho etc) an advantage.
11. Experience with EDM software an advantage.
12. Excellent time management and organisational skills
13. Dependable and proactive in follow up
14. Ability to handle competing priorities and exercise clear and good judgement on how and where to focus your effort and time to achieve the most impact
15. Robust execution and implementation abilities
16. Highly independent and able to work under stressful situations
17. Team player and able to drive outcome and handle difficult negotiations and exchanges

Job Description:

• Servicing and managing and understanding key accounts through sales visits and products presentation;
• Preparing sales quotations, sales collaterals and samples request;
• Monitoring sales in order to derive and analyze sales forecast;
• Co-ordinate with Logistics Department to meet customer satisfaction
• Managing sales team to achieve sales target.

Requirement:

• Proficient in Microsoft Office application;
• Organised and detail-orientated with good analytical skills;
• Good communication skills;
• Ability to work independently and to multi-task;
• Effective time management and problem-solving abilities;
• Good spoken and written English.
• Customer service oriented, sales driven and target oriented person
• High level of initiative and passion to work in a fast pace environment
• Well-groomed, self-motivated and positive personality
• A team player

Job Responsibility:

1. Sales & Customer Service (including after-sales service)

• Provide excellent product knowledge and customer service; effective selling of both the products and the brand
• Achieve sales targets as assigned
• Liasing with factory on customer's order.
• Closely follow up with customers on after sales service issues

2. Operations / Maintenance

• Implement proper visual merchandising both in the window and booth displays.

3. CRM

• Create records of customers/ prospects for future references
• Maintaining good relationships with existing and prospective customers
• Actively carry out competitor analysis and be updated about latest market trends
• Candidate must possess at least Higher secondary/Pre-U/A level/College, Diploma/Advanced/Higher/Graduate Diploma in any field.
• Required language(s): Chinese, English (in order to maintain good relationships with existing and prospective Chinese speaking customers.)
• At least 1 Year(s) of working experience in the related field is required for this position.
• Preferably Junior Executive specialized in Sales - Retail/General or equivalent.

Job Description & Requirements

As a Sales Manager, your primary responsibility is to lead and manage the sales team's activities to achieve sales targets and drive revenue growth for the company. You will play a crucial role in developing and implementing sales strategies to maximize the organization's market penetration and enhance its competitive advantage.

Responsibilities:

• Develop and execute sales strategies, plans, and targets that align with the company's overall objectives.
• Manage and lead the sales team, providing guidance, coaching, and performance management to ensure the team meets or exceeds sales targets.
• Assess and improve the sales process, identifying areas for optimization and implementing necessary changes.
• Establish and maintain strong relationships with key clients, partners, and stakeholders to drive business opportunities and foster customer satisfaction.
• Monitor industry trends, market conditions, and competitor activities to identify potential risks and opportunities.
• Collaborate with cross-functional teams such as marketing, product, and operations to ensure effective alignment and coordination of efforts.
• Analyze sales data and metrics to track performance, generate accurate sales forecasts, and produce meaningful reports for management.
• Nurture a high-performance sales culture, fostering teamwork, motivation, and a customer-centric approach.
• Stay up-to-date with industry developments, emerging technologies, and sales techniques to continuously enhance your knowledge and skillset.

Requirements:

• Proven experience as a sales director or in a similar senior sales leadership role.
• Strong track record of sales achievement and meeting/exceeding targets.
• Excellent leadership and managerial skills, with the ability to motivate and inspire a sales team.
• In-depth understanding of sales principles, strategies, and techniques.
• Proficient in data analysis, reporting, and forecasting.
• Exceptional communication, negotiation, and presentation skills.
• Results-driven and customer-focused mindset.
• Bachelor's degree in business administration, marketing, or a related field (advanced degrees are preferred).

By effectively fulfilling these responsibilities, you will contribute to the success and growth of the organization's sales efforts.

Job Summary:

• Salary up to $4,000 + AWS + Average 2.5 Months VB
• Working Location: Central
• 5 days working day

Job Responsibilities:

• To work closely with team manager and be responsible for planning, packaging and marketing revenue channels, across platforms and sites
• To drive partnerships and collaborations to bring iconic, thematic or first ever events into Mall.
• Generate sales leads thru cold calling, responding to new enquiries, under assigned industries/categories and collaborating and partnering with media and event agencies and third parties
• To achieve year-on-year increase in revenue through meaningful and value driven solutions in offering a diverse reach of our shoppers for advertisers and brands.
• Proactive in generating new ideas, in being innovative
• Support with marketing and management of ad site bookings / renewals, for both onsite and digital platforms
• Be key liaison personnel for client account management, including the clearance of concept, content and creative for revenue channels
• Assist in all enquiries and subsequent follow ups with vendors on maintenance operatable requirements in the mall
• Follow up with onboarding of new tenants
• Knowledge on digital marketing, including understanding analytics and able to provide recommendations will be a bonus

How to apply:

By submitting any application or resume to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.

We regret only shortlisted candidates will be notified.

Registration Number: R22108956

EA Licence No: 20C0426 (Elitez & Associates Pte Ltd)

Job Summary: We are seeking a creative and versatile Multimedia Designer to join our dynamic team. The ideal candidate possesses a passion for visual storytelling, exceptional design skills, and proficiency in various multimedia disciplines, including video and photo editing, graphic design, web (UX/UI) design, animation, presentations, and livestreaming. As a Multimedia Designer, you will play a pivotal role in creating engaging and visually stunning content across various platforms.

Responsibilities:

1. Video and Photo Editing: Edit and enhance videos and photos to meet project requirements.
   Ensure high-quality, visually appealing content that aligns with brand guidelines.
2. Graphic Design: Create compelling graphics, including logos, banners, and illustrations.
   Collaborate with the marketing team to design materials for print and digital platforms.
3. Animation: Develop animations using 2D or 3D techniques to enhance multimedia projects.
   Integrate animated elements seamlessly into videos and presentations.
4. Livestreaming: Manage and execute livestreaming sessions, ensuring a smooth and engaging viewer experience. Incorporate graphics, animations, and other multimedia elements into livestreams.
5. Collaboration: Work closely with cross-functional teams, including marketing, content creators, and developers, to understand project goals and requirements. Collaborate with team members to brainstorm and implement creative ideas.
6. Software Proficiency: Demonstrate proficiency in industry-standard multimedia design tools, including Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, etc.) and other relevant software.
7. Creative Input: Contribute innovative ideas to enhance the overall multimedia content strategy. Stay updated on industry trends and incorporate fresh and modern design concepts.
8. Web (UX/UI) Design: Design intuitive and visually appealing user interfaces for websites and digital platforms.
   Ensure a seamless and enjoyable user experience through thoughtful UI/UX design.
9. Digital Marketing: Collaborate with the digital marketing team to create multimedia content for various online channels.
   Understand digital marketing strategies and incorporate design elements to enhance campaigns.
   
   

Qualifications:

1. Proven experience as a Multimedia Designer or similar role.
2. Strong portfolio showcasing proficiency in video and photo editing, graphic design, animation, and livestreaming.
3. Proficiency in multimedia design software, including Adobe Creative Suite.
4. Solid understanding of design principles, branding, and visual communication.
5. Excellent communication and collaboration skills.
6. Ability to work under tight deadlines and adapt to evolving project requirements.

Education: Bachelor's degree in Multimedia Design, Graphic Design, or a related field.

Benefits: Competitive salary, medical professional development opportunities, and a dynamic work environment.

If you are a creative and skilled Multimedia Designer looking to contribute to exciting projects, we invite you to apply and become an integral part of our team.

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of.

We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

We are looking for a Agreement Sales Manager. This is a permanent opportunity, and its location is Singapore.

Your role will include the following accountabilities:

• You will act as Capture Team Leader, and you assign a team of specialists to support and develop the opportunity into a long-term service agreement
• Lead the Customer negotiations.
• Involve and inform the various stakeholders within the Customer and Wartsila organisation.
• Manage, report the progress, and successfully close the assigned opportunities.
• Orchestrate Co-Creation and close the pilot case deals together with the business development team.
• Ensure the won deals provide agreed margin to Wärtsilä.
• Strengthen cooperation with key stakeholders.
• Ensure correct risk mitigation actions are taken and the internal procedures are followed.

To be successful in this role, you should have:

• Good understanding of Marine market and the customer earning logics preferably by having worked at a shipping company (onshore or offshore)
• MSc / BSc in Engineering, Marine or comparable commercial education
• 5 years+ relevant experience in Marine Agreements or Marine B2B sales
• A proven track record of developing complex commercial sales cases including consultative selling skills.
• Demonstrated experience in leading a cross-functional matrix team.
• Strong ability to extract customer value including mapping explicit and implied needs.
• Ability to convey and build complex solutions working in a decentralized organization.
• Capable of managing a variety of stakeholder networks and navigating through different priorities, coupled with strong influencing skills.
• Full proficiency in English plus other languages
• Entrepreneurial drive and want to make things happen.
• People first mind-set and understanding that results come through teamwork and collaboration.
• Readiness to travel; 30 – 40% in the Middle East & Asia area.

Why you and us
All our employees are encouraged to utilise the variety of training activities, learning solutions and self-study materials that we have to offer which supports the opportunity to further develop your talents and competencies within a very global working environment, in an ambitious and growth orientated organisation.

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

This is Wärtsilä

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 17,000 professionals, in more than 200 locations in 68 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.

Job Description:

1. To service and provide call-in customers on their needs on products we have;
2. To follow up on quotations and enquiries;
3. To generate sales and improve customer loyalty and retention;
4. To prepare quotations, sales orders;
5. To maintain accurate records of customers’ contact base;
6. To coordinate logistics and delivery, order processing and other ad-hoc duties assigned; and
7. Any other sales-related duties assigned.

Job Requirements:

• N-Level or equivalent
• Able to work independently with initiative
• Excellent interpersonal and communication
• Meticulous and detailed in checking information and data
• Self driven

About the role - Sales Development Associate

Be part of an exciting new department as we develop new revenue streams - together! Successful applicants will form a pioneer team that will court traditional and new-age clients with our competitive product offerings. Every win is a win for all of us, not just the firm.

The Sales Development Associate shall:

· Identify and qualify opportunities for revenue generation;

· Strategise and formulate the approach for potential clients;

· Be the first contact, last contact, and everything in-between for all business leads;

· Stay on track with the ERP & CRM and keep the rest of the stakeholders apprised with fresh updates;

· Upkeep their knowledge in the various product specifications and maintain diligence with compliance requirements;

· Attend networking events and build relationships in the industry; and

· Output useful reports of sales efforts on a periodic basis.

About the role’s requirements

The candidate is expected to, at minimum:

· Have completed tertiary education or possess 2 years of equivalent professional experience in a sales-driven environment;

· Be proficient in the English language, both written and spoken, and be able to demonstrate excellent communication skills;

· Preferably also be conversationally proficient in Mandarin and/or Bahasa Indonesia (in line with our products’ target clientele);

· Possess competent skills in chat & email composition and CRM software usage;

· Have competent knowledge of sales techniques and strategies;

· Be able to problem-solve and negotiate without causing offence; and

· Must be Singaporean or PR

Responsibilites

• Understand KLASS products and services and contribute to sales pipeline by identifying and pursuing B2B opportunities via calls, networking, referrals, and community events

• Maintaining a healthy relationship with the clients

• Execute marketing strategies and plans to promote company profile to attract customers and potential recruits in the industry

• Manage and grow marketing channels, including email and networks, CRM platform, social media platforms, and website

• Generate creative marketing content to engage audience and maintain online presence of the company

• Conduct market research and analysis on technology companies and products

Requirements

• Diploma with at least 2 years of work experience in a sales, marketing or events role

• Good interpersonal and relationship-building skills

• Excellent design, writing, oral communication and presentation skills

• Possess high interest in latest technology trends

• Willing to learn and work in a team environment

• Well versed in design and image/video editing software

Preferred Skills

• Strong portfolio with demonstrated design projects and aesthetic skills

• Excellent Microsoft Office skills

• Have a positive, proactive ‘can do’ attitude and result-driven

• Possess excellent convincing abilities

• Confident, dynamic, and creative

• Familiar with WordPress or similar CMS

What we Offers

· Competitive salary, bonuses and attractive benefits

· A flat hierarchy with minimal bureaucracy. All technical leads are also hands-on.

· Freedom to pursue your interests (within reason).

· Learning opportunities through courses, seminars and conferences

· A stable working environment

· Flexible working hours

· A chance to make a real difference to society through your work

Manage the marketing activities for Hips portfolio, including enabling digital technology, as Hips total solution in APAC. Responsible for the crafting of marketing strategies for the Hips business and execute the strategies focusing on new products launch, surgical procedure development and technology adoption. Work closely with the Leadership Team in APAC to identify opportunities in the various markets, from developed to emerging markets. Develop robust Professional Education programs to drive and up skill surgeon training. Increase our Sales Force Effectiveness through focused sales training curriculums and differentiated selling tools.

Job Responsibilities:

Marketing Strategy, Planning & Competitive Analysis

• Conception of marketing strategies, preparation of marketing plans and its implementation using Big Picture Marketing
• Liaise with marketing and advertising agencies to build a strong product communication plan around portfolio for external messaging.
• Work closely with sales team to have an in depth understanding of market trends and competitive activities and adjust marketing plans to respond to market.
• Provide monthly update on the execution of marketing strategies and competitors.

New Product/Procedure/Technology Introductions

• New Product Introductions (NPI) – Prepare, plan, together with the Leadership and sales teams to identify new product introductions to maintain market leadership, create first mover advantage or drive to competitor This exercise should be done during business planning. Develop a communication plan both internally and externally to create demand
• Prepare a pre-launch, launch and post launch plan to flawlessly execute a new product introduction.
• Drive procedural technique and digital technology adoption.
• Responsible for demand forecast input and actively involve in IBP (Integrated Business Planning) conversations and processes.

Profession Education

• Work with APAC & Asia Pacific Teams to develop and execute Professional Educational programs for surgeons from building awareness to trial to adoption of a procedure/product.
• Provide surgeon selection guide to sales team to ensure the surgeons selected for Professional Educational programs matches the program.
• Drive cadaveric or sawbone workshops to increase the adoption, utilize KOLs and leverage on Centres of Excellence within APAC to drive Professional Education programs to enhance the overall surgical skills of surgeons within the country. Help in tracking procedure adoption post training.

KOL Management & Market Development Activities

• Build and maintain key customer relationships to develop key opinion leaders and reference base to support professional education and market development
• Develop robust pipeline of KOLs for new product launches and Profession Education programs.
• Establish Centers of Excellence with KOLs to provide Professional Education training.

Product Management

· Work closely with Asia Pacific or Global teams to develop robust New Product Introduction plan to create a competitive advantage for sales teams.

• Ensure product competence of sales force through regular product training

Transfer of Success Models (TSM)

• Study the successful business models from Asia Pacific and Global teams, and subsequently customize and implement them in APAC.
• Identify and transfer of Best Practice Sharing across the sales teams within APAC.

People Management Responsibility

• This role will encompass people management responsibility.

QUALIFICATIONS

Professional Experience Requirements:

• 10-15 years of demonstrated leadership experience in a sales/marketing/education function
• People management experience is preferred.
• Relevant experience in the APAC region
• Must have in-depth understanding of medical device industry with special interest in orthopaedics
• Strategic mindset with strong analytical, interpersonal, multi-cultural communication and leadership skills are essential to incumbent’s success

Educational Requirements:

• Bachelor’s degree in Business, Life Science, Biochemical Engineering or related field. MBA qualification is preferred.

Other Requirements:

• Demonstrated superior leadership, organizational, interpersonal and communication skills with the ability to present to all levels of the company, including executives
• Capable of handling multiple projects/tasks simultaneously in highly dynamic and stressful
• Ability to work harmoniously in cross functional, team-based environment and effectively manage change at all levels of the supply/demand
• Significant travel within APAC region (up to 50%)

About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/.

At Johnson & Johnson, we’re on a mission to change the trajectory of health for humanity. That starts by creating the world’s healthiest workforce. Through cutting-edge programs and policies, we empower the physical, mental, emotional and financial health of our employees and the ones they love. As such, depending on location and subject to local legislation, candidates offered employment may be required to show proof of COVID-19 vaccination or, in certain countries, secure an approved accommodation prior to the commencement of employment to support the well-being of our employees, their families and the communities in which we live and work. If you are invited to interview for the position, your recruiter will advise on the vaccine requirement status in your geographic location.

A Sales Supervisor plays a critical role in supporting the success of an organization. They are the leader in coordinating the day-to-day activities of the sales representatives and ensuring that they are meeting their goals. The sales supervisor must work closely with the store manager, general manager, and production manager to communicate changing customer needs. As a liaison between the organization and the customers, the production supervisor must anticipate changing customer needs and design products that meet such needs.

Sales Supervisor Job Responsibilities

• Supervise the activities of the sales team including marketing activities like product activations.
• Assist the line manager to recruit, training, enumerating, and retaining a competent sales team.
• Provide reports to top management like sales reports, lead generation reports, customer complaints reports, and new customers’ on-boarded reports.
• Prepare sales presentations and other sales tools.
• Assist the line managers to ensure adequate client communication, maintain contacts with clients and provide feedback.
• Initiate sales activities, strategies, and sales plans required to build brand visibility.
• Serve as a point of reference to employees in terms of showing great work ethic, habits, personal character, and professional character.
• Develop and maintain accurate records of prospects, leads, pricing, sales activities, and active clients.
• Controlling company marketing expenses to ensure the marketing expenditure is kept within budget.
• Attend trade shows and other marketing events and represent the organization.
• Evaluate the performance of the sales team and seek ways to improve the team’s performance.
• Identify the trends in the market, both current, and future that are likely to affect the performance of the organization.
• Ensure the items are displayed correctly in the malls, supermarkets, and other sales points.

Sales Supervisor Skills/Abilities/Knowledge

• Bachelor’s degree in a business-related course with emphasis on marketing.
• Proven work experience in marketing and achieving set targets.
• Excellent communication skills, both written and verbal communication.
• Ability to lead and motivate a sales team, and put in place measures to retain a great team.
• Excellent selling skills, ability to close deals, and deal with post-purchase anxiety.
• Excellent selling skills, people-oriented, and ability to motivate a team.
• Ability to identify potential areas of growth and identify new business partnership opportunities.
• Strong organization skills and multi-tasking skills.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

As a sales/account manager for an airport transfer and limousine company, your scope of work would typically include the following responsibilities:

1. Sales and Business Development:

- Identifying and targeting potential clients and markets for airport transfer and limousine services.

- Developing and implementing sales strategies to increase revenue and market share.

- Building and maintaining relationships with clients, travel agencies, hotels, and other relevant stakeholders.

- Conducting market research and competitor analysis to identify market trends and opportunities.

- Collaborating with the marketing team to develop promotional materials and campaigns.

2. Account Management:

- Managing and nurturing existing client accounts, ensuring high customer satisfaction.

- Proactively addressing client needs and concerns, resolving any issues that may arise.

- Upselling and cross-selling additional services to existing clients.

- Monitoring client performance and identifying areas for improvement.

- Providing regular reports and updates to management on account activities and performance.

3. Contract Negotiation and Management:

- Negotiating and finalizing contracts and agreements with clients.

- Ensuring compliance with contract terms and conditions.

- Renewing contracts and negotiating pricing and terms for contract extensions.

- Managing any changes or amendments to existing contracts.

4. Operational Coordination:

- Collaborating with the operations team to ensure smooth execution of airport transfer and limousine services.

- Coordinating with drivers, dispatchers, and other relevant staff to ensure timely and efficient service delivery.

- Addressing any operational issues or challenges that may affect client satisfaction.

- Monitoring service quality and implementing improvements as necessary.

5. Reporting and Analysis:

- Tracking and analyzing sales performance, market trends, and client feedback.

- Preparing regular reports and presentations on sales activities, achievements, and challenges.

- Identifying opportunities for growth and improvement based on data analysis.

- Providing recommendations to management for strategic decision-making.

Overall, your role as a sales/account manager would involve driving sales growth, building and maintaining strong relationships with clients, and ensuring the smooth operation of airport transfer and limousine services.

JOB DESCRIPTION

In this role, you will work closely with business leaders and executive management to deliver actionable insights and support in the areas of sales incentive program quota development, territory management, sales specials, sales incentive programs, sales reporting, performance metrics and dashboards. You will collaborate with systems and regional cross-functional teams to ensure rollout of quota modeling, analysis, and systems/tools that will streamline operations. You will oversee sales incentive program reporting and analyze key metrics of sales performance, drive operational process improvements and ensure quality control as a key owner of the sales compensation and quota-related data.

Qualifications

JOB RESPONSIBILITIES

• Provide sales incentive proposals, reporting and support to enable informed decision making by executive management.
• Lead quota planning cycles, territory alignment, and mapping processes across APAC region. Coordinate, track and report on quarterly quota exceptions.
• Support global sales initiative launches, onboarding new hires, and provide training to sales teams on tools, forecasting models and dashboards. Create and maintain dashboards, driving automated reporting to provide accurate and timely data to visualize trends across customer accounts.
• Synthesize and analyze large data sets, generate insights through quantitative analysis and data mining, with concise, actionable messaging.
• Work with Go-to-Market Finance and Sales Operations to establish goals and translate into actionable quotas. Evaluate quota guardrails, assign quotas, and provide recommendations aligned with business goals.

MINIMUM QUALIFICATIONS

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy, finance sales, advisory role, or 4 years of experience with an advanced degree.

PREFERRED QUALIFICATIONS

• MBA or Master's degree.
• Experience working cross-functionally with finance, sales, and marketing teams in consumer hardware.
• Experience working with executive leadership and partnering with sales or product management in a Business-to-Business (B2B) environment.
• Knowledge of reporting tools such as BI, Tableau, Salesforce.

Responsibilities:

• To develop business opportunities for EMR (Electronic Medical Record) for specialist center and clinic.
• To follow up on sales leads.
• To determine business opportunities by analyzing business needs.
• To develop and maintain marketing collateral (brochures, presentation slides, corporate website, etc.).
• To develop a strong technical and domain knowledge of all Company solution, products and services.

Requirements

• Diploma/Bachelor Degree in Business Administration/Marketing/IT or equivalent.
• High-level of knowledge in software technology.
• At least 1 year relevant experience in similar industry.
• Excellent written, verbal communication, presentation and negotiation skills.
• Able to work independently, as well as a team player.
• Proactive self-starter with an analytical and creative mind.
• High commercial acumen and a record of confidence dealing with middle managers through to decision makers.
• Healthcare IT experience is very much advantageous.

Are you a savvy marketer with a passion for the Creative Arts? We're on the lookout for a Marketing Specialist to lead the way in driving enrolment, boosting brand awareness, and fostering engagement through our social media platforms and email campaigns.

About Us:

At SRMC, we're dedicated to the Creative Arts, and we're looking for a multi-talented marketer to join our team. This role is your chance to be the mastermind behind captivating campaigns. You'll work with an awesome team to create campaigns that will make an impact. Join our team at SRMC, where you'll thrive in a fun, fast-paced, and outcome-oriented work environment, designed to inspire creativity and drive impactful results.

Your Role:

The perfect candidate for this role is a multi-tasking pro with a track record of creating lead-generating campaigns that generate buzz and increase interest in SRMC and its affiliated brands. Take charge in driving demand, acquiring new leads, promoting our products, and increasing awareness of SRMC and its affiliated brands.

Key Responsibilities:

• Strategic Marketing & Event Execution: Assist in developing, executing, and strategizing campaigns and events to acquire leads, drive enrolments, boost brand interest, enhance brand awareness, engage the community, and generate leads within the Creative Arts community.
• Content Management: Curate engaging content on social media platforms and design visuals on creative design for marketing materials.
• Compelling Copywriting: Craft persuasive copy for website content, brochures, social media, and email campaigns.
• Brand Alignment and Innovation: Ensure all contents are on-brand and aligned with the college's messaging while staying up-to-date on content marketing trends.
• Community Engagement: Cultivate relationships with the online community, fostering a sense of belonging among current and prospective students.
• Metrics Monitoring & Optimization: Evaluate key performance metrics to make informed adjustments to campaigns, ensuring optimal effectiveness and driving desired results.
• Stakeholder Collaboration: Collaborate with internal teams and external partners to align marketing efforts and maximize impact.
• Assist the Sales & Marketing department in any other areas required / ad-hoc tasks assigned

What we're looking for:

• Degree / Diploma holder with minimum 3 years of working experience in the field of marketing, mass communications or a related field.
• 3+ years of experience in copywriting and content marketing, preferably in the education or arts/culture industries
• A proven ability to adapt quickly to emerging trends in content marketing, social media, and digital advertising.
• A portfolio of work that demonstrates exceptional writing, editing, designing, and proofreading skills, with a keen eye for detail.
• A team player who can collaborate well and work under pressure, meeting tight deadlines.
• Knowledge in Adobe Acrobat, Photoshop, Illustrator or video editing software are an added advantage
• Bonus points if you have a strong understanding of the Performing Arts or Education Industry.

We'll provide you with an exciting and fulfilling career in the fast-paced world of creative arts education and marketing, so don't miss out on this opportunity to unleash your creativity and join us!

The role is open for Marketing Specialist and Senior Marketing Specialist depending on the candidate's qualifications and experience.

Don't be shy, apply with your resume and a portfolio of your work today!

Job Description

• Sales of electronic components
• Execute marketing plans for the franchised products
• Establish new customers and suppliers
• Provide above satisfactory support and service to customers
• Consistently meet, and preferably exceed, monthly sales budgets
• Completely responsible for purchase and sales

Job Requirements

• Someone with 2 to 5 years’ experience in any sales role
• Tele-sales expert with effective follow-up skills
• Professional & articulate communicator with good presentation skills
• Strong sense of responsibility without losing sight of results