Total 23 Director/C-Level marketing executive job vacancies in Singapore, Singapore

The Executive Assistant Manager, Rooms/Director of Rooms is responsible in managing all aspects of the Rooms Division including Housekeeping, Lobby Operations, Concierge, Raffles Butler and Floral Boutique at Raffles Singapore. He/she ensures the delivery of the Raffles Singapore guest excellence service experience throughout the entire guest journey meanwhile ensuring maximization of room revenue and productivity as well as developing managers and colleagues.

Primary Responsibilities

• Re-invents service every day to create the best guest journey – engaging, enticing, surprising, entertaining and fully individualised to each market and guest profile.
• Manages the Raffles Singapore guest experience by periodically reviewing and ensuring a seamless flow of processes together with the process owners; detects and evaluates possibilities for innovative enhancements.
• Supports all leaders within the division in upholding a flawless impression and perception of the Raffles Singapore services, products and colleagues through hands-on and smart operational leadership.
• Cooperates with the Finance team and ensures compliance of credit policies and procedures.
• Constantly identifies new revenue opportunities and improvement of existing revenue streams and upsell schemes.
• Ensures intelligent use of funds available by optimising spending yet ensuring availability of funds for needed improvements and new initiatives.
• Identifies and implements new opportunities for inter-hotel sales and in-house facilities.
• Seeks Constant improvement of quality in product and services.
• Ensures guests receive the experience as detailed in brand Standard Operation Procedure (SOP), Raffles Singapore Local Standard Operation Procedure (LSOP) as well as Leading Quality Assurance (LQA) and Forbes standards, and aims to achieve the scores and goals set by management.

Team Summary

The Regional New Business Development team is responsible for growing the acceptance and usage of Cybersource throughout the Asia Pacific (AP) region. The team is responsible for targeting net new merchants, acquirers and payment service providers as well as other companies accepting or facilitating payments to add them to our growing client portfolio. This team also works closely with other Visa teams to offer Visa acceptance solutions for checkout, processing, analytics, fraud, security and other digital solutions in the AP region.

What a Regional New Business Development Director does at Visa

• Identify prospects, drive pipeline development, manage the sales process and close new business specifically for thein-store channel
• Effectively lead revenue generation while meeting strategic business objectives
• Design and execute strategic sales plans and campaigns
• Collaborate with Cybersource market leads to identify, qualify and progress sales with prospects or cross-sell of other Visa acceptance solutions to existing Cybersource clients
• Meet or exceed challenging sales goals
• Actively contribute to the evolving business and product strategy
• Aid in the completion and presentation of RFPs and RFIs
• Work closely with our Product Management team to maintain technical and functional knowledge of existing and new products
• Travel will be required

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

The Asia Business Development and Marketing team is an ambitious and talented team that deliver best practice marketing initiatives Asia-wide. The team is a critical enabler to Turner & Townsend’s growth strategy in Asia.

In line with continued business growth, we are seeking a Marketing and Communications Associate Director who will be responsible for developing and executing our marketing, communications and digital marketing plan, and subsequent initiatives Asia-wide. This role will manage the marketing budget, provide demonstrable ROI, and guide senior stakeholders to produce compelling thought leadership and insightful events.

The successful candidate will demonstrate a sound understanding of marketing strategy and execution, and operate at both strategic and hands-on level. He/She must develop strong internal relationships and be comfortable challenging and leading technical professionals. The role will directly line manage 3 existing, talented marketing professionals.

Key responsibilities include:

Strategic planning and best practice:

• Develop and execute the Asia marketing and communications strategy and plan, in line with priority sectors and markets.
• Support priority pursuits, alongside business development and operational teams, with targeted campaigns that influences buying behaviours.
• Own the marketing budget Asia-wide, overseeing requests for investment and driving ROI.
• Be brand custodian in Asia, driving brand compliance, understanding and training.
• Develop best practice processes and tools to enable high quality events and thought leadership.

External communications and marketing

• Work with Campaigns Manager for executing strategic Asia-wide marketing campaigns. This includes stakeholder management, multi-channel execution, internal communications and ROI.
• Support external communications activity including award submissions, media relations, social media, digital, and associated profile raising activities within Asia.
• Work directly with Turner & Townsend’s leadership team to provide strategic communications advice.
• Supervise external PR agency relationships and engagement to secure positive media coverage for agreed campaigns.
• Support in directing strategic-level external event, sponsorship and conference activity; implement clear strategies for priority events and conferences to drive client engagement and ROI.

Internal communications:

• Support internal communications plans targeted at employees across different offices, segments, service lines, and functions to promote employee engagement.
• Work alongside the sector/segment/cost centre leads to host strategic internal conferences and events.
• Deliver inspiring brand-led communications content and activities to the Turner & Townsend employee audience.

Reporting:

• Establish measurements and tracking to ensure and demonstrate the ROI of all communications activities.
• Establish or maintain methods that provide visibility to the Asia-wide business on upcoming activities and initiatives.
• Produce and/or contribute to Board reports, performance reviews and summaries, as needed.

Other:

• Champion global/Asia programmes, deliverables and initiatives across the region.
• Manage/supervise performance of marketing and communications professionals within Asia.
• Work as part of the Asia Pacific marketing and communications function, in addition to working with global communications professionals.
• Work in conjunction with client and bid professionals in the Asia business generation team.

We are currently looking for a skilled Marketing Analytics Director to become an integral part of our team, focusing on the development of data-driven solutions aimed at enriching our media strategy to drive performance.

KEY RESPONSIBILITIES:

• To be an integral driving force to Identify and implement marketing focused data solutions es in the region
• Primary focus will be to leverage advanced media measurement solutions like MMM to inform data-driven decision-making ensuring that media investments are aligned with business goals
• You will lead a team of analysts to work closely with media strategists and operations teams to optimize media spend and maximize the impact of marketing efforts.

Channels:

• Ensure content on all applicable websites is up-to-date, thorough, optimized, and adheres to brand standards.
• Lead improvements for applicable websites, incorporating relevant technologies, languages, features, and optimization tools.
• Oversee Search Engine Optimization (SEO) activities with agencies to drive organic performance.
• Develop and manage an email marketing calendar, ensuring timely communications to the most updated and relevant databases.
• Collaborate with various departments to maximize online sales and marketing opportunities.
• Coordinate all online marketing activities, including promotions, third-party website promotions, and GDS, in conjunction with the Senior Director of Marketing.

Indirect Channels:

• Work with the Revenue Team to ensure optimal content, imagery, and marketing strategies on OTA/distribution sites through quarterly catch-ups with market managers.
• Oversee content updates on all applicable third-party digital platforms.
• Launch push tactical offers to in-house guests on applicable platforms.
• Paid Channels:
• Develop and monitor paid search/display campaigns to ensure constant enhancement.
• Analyze campaign returns and performance, recommending and activating budget or campaign changes as needed.
• Ensure campaigns feature relevant and updated content.

Social Media:

• Enhance the hotel's presence on owned social media accounts and select social media sites in line with corporate guidelines.
• Create and manage a social media calendar.
• Oversee social media paid campaigns, consistently driving performance metrics such as fan base engagement and leads.
• Coordinate with Quality & F&B Teams to manage guest feedback for response and/or recovery.
• Strategic Planning & Analysis:
• Develop and implement digital marketing strategies through the use of data and analytics via systems such as Google Analytics, Accor/partner platforms to achieve performance goals and align with overall business objectives.
• Collaboration with senior leadership to ensure digital strategies support overall revenue goals. Cross-departmental collaboration, especially with the revenue management, F&B, and convention teams, to ensure all digital efforts are cohesive and aligned
• Staying abreast of industry trends and emerging technologies, ensuring the hotel's digital presence remains competitive and cutting-edge.
• Conduct market research and competitive analysis to inform strategic planning.
• Utilize data and analytics to measure performance and inform decision-making.

Team Leadership & Development:

• Lead and mentor the digital marketing team, fostering a collaborative and innovative work environment.
• Provide ongoing training and development opportunities to team members.
• Set clear performance goals and conduct regular evaluations.
• Budgeting & Financial Management:
• Monitor and maintain the budget for all digital marketing campaigns, ensuring forecast accuracy.
• Gather scope and costs for budgeted items related to digital marketing.
• Plan and prepare for annual budget submission and presentation.
• Compliance & Continuous Improvement:
• Ensure compliance with hotel and department policies and procedures at all times.
• Identify and implement continuous improvement opportunities to enhance digital marketing effectiveness.
• Integrate sustainable digital practices (e.g., reducing digital carbon footprint) and accessibility standards into the digital marketing strategy.

Other Responsibilities:

• Support Quality team in digital reputation management, including handling social media crises, or any digital PR incidents.
• Assist with any other Sales & Marketing projects as requested.
• Perform other duties as assigned by the Management of the Hotel.

As the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. The company's dedication to innovation drives the rapid growth of connected commerce on any device, and fuels the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.

At Visa, your individuality fits right in. Working here gives you an opportunity to impact the world, invest in your career growth, and be part of an inclusive and diverse workplace. We are a global team of disruptors, trailblazers, innovators and risk takers who are helping drive economic growth in even the most remote parts of the world, creatively moving the industry forward, and doing meaningful work that brings financial literacy and digital commerce to millions of unbanked and underserved consumers.

Team Summary

Marketing Services is a growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsorships.

The Marketing Services Hub team is dedicated to advancing Visa Marketing’s value-added services across AP, working closely with country Client Marketing teams, regional Finance & Hub partners and Global Marketing Services teams. This team is responsible for supporting AP’s Client Marketing teams by sharing best practices, developing training and communications materials, advancing key strategies to drive business growth, and ensuring efficient operating processes. 

This role will focus on Marketing Services service line diversification and business development across AP.   

Director, Marketing Services, AP responsibilities

As the Director, Marketing Services, you will report to the Senior Director and be responsible for the expanding Marketing Services service line use cases & business development. Main responsibilities are

• Lead service line growth strategies through close collaboration with country Client Marketing teams to understand and address client unmet needs
• Operationalize new ‘top-down’ opportunities for country Client Marketing teams, such as Sponsorships or Media platforms, to drive client uptake, including pricing strategy, development of sell-in materials, implementation process, pilot support
• Drive uptake of Marketing Services with Visa’s Commercial and Money Movement Solutions, with B2B clients
• Be champion for Marketing Services RFP and pitch proposal responses including leading Marketing Services pitch narrative with markets, supporting with best-in-class examples from across & outside of region to strengthen Marketing Services propositions
• Be champion for best practices and best-in-class examples of our engagements across the region and across the network, connecting with counterparts from other regions for learnings and collaboration
• Work closely with Global Marketing Services teams for cross-regional learnings for AP application
• Partner closely with Visa internal teams, such as VMS and VCA, to drive collaboration opportunities

COMMUNICATIONS & MEDIA PLAN 

• Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams 
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels   
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets 
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
• Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue 
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

CAMPAIGN & EVENT MANAGEMENT

• Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes 
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

MARKET RESEARCH & ANALYSIS

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals 
• Review competitors to create in-depth communications strategies to promote all products and service

PARTNER & INDUSTRY ENGAGEMENT

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations 
• Seek relevant brands for co-branded guest experiences

BUDGETING

• Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy 
• Responsible to gathering scope and costs for budgeted items related to marketing communications 
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation 

OTHERS

• Comply with hotel and department policies and procedures at all times 
• Assist with any other Sales & Marketing projects as requested 
• To carry out other duties as and when assigned by the Management of the Hotel

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• LOYALTY ACQUISITION AND ACTIVATIONS
  • Contribute to crafting bespoke experiences for elite-tier members in hotels.
  • Collaborate with loyalty teams in designing compelling redemption offers.
  • Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting and overall participation in ACCOR Hotels Group’s loyalty and membership programs and initiatives.
  • Secure local partnerships that create value for members through existing airlines, financial partners & strategic experience partners, etc.
  • Drive hotel recruitment by working closely with Front Office and S&M teams and localising tools to manage and improve acquisition effectiveness.
  • Implementation of corporate loyalty marketing strategies at the hotel level.
  • Drive member benefits compliance through scheduled and ad-hoc audits, new benefits rollouts and identify training needs.
  • Guide colleagues to ensure loyalty-marketing actions are according to corporate/ brand standards and adopt best practices.
• PARTNERSHIP MANAGEMENT 
  • Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc. To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels. 
  • Negotiate for contractual terms with partners that benefit the complex
  • Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream’s seasonality 
  • Gather buy-in from partners for new revenue opportuities through building in established rapport with the network
  • Drive animation of regional partnership programs within hotels to maximise share of visibility in partner’s communication assets and drive incremental business to the hotels.
  • Research and compile market competitive intelligence and partner’s information to build short and long-term local partnership action plans.
• PROMOTION & EVENT MANAGEMENT 
  • Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach 
  • Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products 
  • Co-ordinate and manage marketing project timeline for events and campaigns across hotels
  • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation. 
  • Participate in related sales & marketing meetings and share marketing action performance and insights and data as required.
• MARKETING PLANNING 
  • Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales
  • Participate in development of marketing plan, A&P budget and marketing audits
  • Monitor forecast for all revenue streams to drive relevant marketing activations 
• COMMUNICATION RESPONSIBILITIES
  • Maintain close and open communication with other departments  
  • Maintain timely communication with Accor Offices and key partners that can generate leads and provide information
  • Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns 
• OTHER RESPONSIBILITIES
  • Comply with hotel and department policies and procedures at all times 
  • Assist with any other Sales & Marketing projects as requested 
  • To carry out other duties as and when assigned by the Management of the Hotel

Team Summary

The Product and B2B marketing team is a passionate and dedicated team with a high-performance culture to lead and execute experiential marketing to raise awareness and generate demand through the creation, curation of Product and B2B Marketing Strategies. Success is achieved through collaboration with cross functional teams across Visa to speed up product and solution adoption, migration and retention to deliver business growth.

Overview of the Product & B2B Marketing Director at Visa:

As Regional Director, you will have a dual reporting line to the Sr. Director of Asia Pacific’s Product & B2B Marketing and the Visa Commercial Solution, Vice President of Global Product & B2B Marketing. You are responsible for leading regional marketing programs for Visa’s Growth Engine.

In this role, you will be the link that connects our regional product strategy to the tactics needed to drive success in sales and marketing. You will use strategic insights and data to drive the development of positioning, value proposition and messaging that resonates with buyers and enables our sales teams to be successful. You will collaborate and partner with our global and communications teams to co-design, develop and deliver innovative programs and marketing initiatives to achieve AP’s goals and objectives.

Key Responsibilities

Be a strategic leader:

• You will lead development of regional marketing strategies, in close partnership with global, regional and country teams to engage our clients and deliver against Visa’s business and marketing goals
• Be the expert on our target audiences, and their advocate inside Visa, who they are, how they buy and their key buying criteria and then distilling the deep insights to develop value propositions and messaging
• You will help develop marketing that articulates value propositions, sets forth positioning and messaging, and activation of experiential strategies relevant to the regional priorities
• You will lead, direct and manage agencies to accomplish strategic marketing projects to support the business and drive concreate outcomes.

Drive Visa Commercial Solution ecosystem awareness and thought leadership:

• Work with Global Product & B2B Marketing to help shape industry thought leadership content and promote across B2B ecosystem audiences
• Partner with regional Communications lead to plan and execute thought leadership programs with and through Media Partners
• Accelerate bringing more products and solutions to market:
• Work in partnership with product and sales to deploy a B2B awareness and lead generation campaigns targeting Financial Institutions, FinTechs, BPSPs, Strategic Partners, Large Mid-Market Commercial Accounts, SMBs, and Government Institutions
• Work to localize, build and deploy sales enablement content to help Visa Commercial Solution product & sales team engage clients and partner
• Localize and launch Visa.com and owned channel content in support of B2B campaigns
• Build and activate experiential digital marketing strategies and plans to advance an always-on content strategy to build awareness and drive demand
• Help accelerate end user adoption and usage through:
• Work closely with country Client Marketing teams to drive client engagement in support of building cardholder activation, acquisition and usage
• Engage with strategic partners to drive regional co-marketing efforts

Our Client a local Maritime company based in Singapore is looking for a Marketing Director, to lead the marketing efforts of our client, a reputable company in the maritime industry. You will be responsible for developing and implementing comprehensive marketing strategies to strengthen the brand presence and drive business growth.

Key responsibilities:

• Develop and execute innovative marketing campaigns to increase brand awareness and generate leads
• Collaborate with cross-functional teams to develop compelling marketing materials, such as brochures, presentations, and website content
• Monitor market trends and competitors' activities to identify opportunities and develop strategic marketing plans
• Analyze marketing data and metrics to measure the effectiveness of campaigns and make data-driven decisions
• Manage the marketing budget and allocate resources effectively
• Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers
• Stay up-to-date with industry advancements and propose innovative marketing strategies

• Proven experience in Sales and Business Development in China and Middle East Market or similar role in the maritime industry
• Demonstrated success in developing and implementing effective marketing strategies
• Strong understanding of digital marketing channels and techniques
• Excellent leadership and team management skills
• Creative thinking and problem-solving abilities
• Strong analytical and strategic planning skills
• Excellent communication and presentation skills
• Bachelor's degree in Maritime or a related field
• Knowledge of the maritime industry and market trends
• Mandarin Speaker is an advantage as this posiiton require to be dealing with Mandarin speaking clients

Chan Chee Meng
EA 07C3069
R1110620

Lead marketing consultants to Domino’s international Master Franchisees to influence strong marketing strategies in all markets to grow and protect the brand while providing brand guardrails and principles. Team responsibility is at market/master franchisee level not at store level and therefore must have experience setting strategies, building plans, and ensuring execution while working and influencing at a C-suite level. This individual will report to the VP of International Marketing.

Educating

Leads, educates, and foster long term development of marketing consultants to:

• Educate and consult markets on creating comprehensive marketing strategies based on the “Domino’s way” of doing marketing with a long-term growth in mind.
• Educate markets on the use of the Domino’s Brand Book, focusing strongly on the Global Brand Positioning with the intention to drive brand consistency across the world.
• Educate the master franchisees to make disciplined marketing decisions based on data, facts, and consumer research. Involve A+I (Analytics and Insights) as needed.
• Provide access to tools, frameworks and resources and educate markets on tools such as but not limited to pricing, brand positioning, product development and menu optimization, occasion-based channel strategies, communication and media selection and allocation (digital and non-digital).
• Team members will support markets in the creation of a comprehensive marketing strategy tied to DPI brand principles.

Consulting

Leads the consultation of key DPI accounts with the support of the regional marketing team while:

• Consult markets on key topics such as pricing, brand positioning, menu management, product development, menu optimization, communication and media selection and allocation (digital and non-digital). Involve the international digital team as needed.
• Ensure marketing strategy is connected to business strategy and that investments are prioritized accordingly
• Drive increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their campaign, advertising, and media strategy.
• Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggests ways to reach said KPIs  
• Consult with Master Franchisees on a robust e-commerce plan, including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.) working closely with the digital team.
• Demonstrate marketing leadership skills with franchisee marketing teams and wider business.
• Lead discussions with the master franchisees to set up the long-term vision of the business to ensure profitable growth.

Building

Provide guidance and feedback as well as work alongside the regional marketing team and the marketing services team to build tools, case studies, principles, and guidelines to better consult markets.

• Solicit and manage collection, analysis and communication of case studies related to calendar management, advertising, and NAF (national advertising fund) spend.
• Regularly assess market performance to ensure key consulting topics are prioritized.
• Ensure that the Domino’s brand is positioned in a clear, consistent, and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tie to the local consumer needs and wants.
• Contribute to strategic global projects by providing thought leadership and consulting

Facilitating

• Facilitate the creation of tools and content for the marketing consultants to strongly execute their objectives on a daily basis.

• Facilitate the discussion of priorities and objectives with Business Directors and RVPs aligning on key priorities and work collaboratively with other COEs.

• Facilitate conversations and discussions not only with the master franchisees’ marketing teams but also the C-suite team.

• Monitor execution of said plan and share best practice from the Domino’s ecosystem, the category and other categories
• Team member will not execute on behalf of the markets and will not manage vendors on their behalf.

Collaboration

• Embrace the DPI engagement model by preparing and leading discussions during internal planning sessions and market-facing business reviews.
• Partner closely with A&I and Digital counterparts to ensure wholistic consulting solutions.
• Share market knowledge and learning with cross-functional counterparts as lead marketing experts and master franchisee thought leaders.
• Ensure that marketing solutions do not create undue stress on other business lines.
• Be the “voice of the consumer” in discussions with other departments as well as master franchisees.

Develops Talent & Teams

• Recruit a strong team capable of meeting business objectives.
• Develop professional and beneficial relationships with peers in other areas of the organization.
• Ensure development of International Marketing team and applicable Team Members to grow talent, upscale capabilities, and improve results in markets
• Creates action plan and provide constructive feedback to develop Team Members through Individual development plans.
• Conduct semi-annual APA with direct reports and ensure down-line APA’s are being conducted to standard.
• Provide appropriate levels of Team Member recognition, engagement, and motivation.
• Responsible for selection and employment decisions related to direct reports.

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.
• Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.
• Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
• Source and collaborate with relevant partners and supplier to create unique guest experiences and events
• Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomes
• Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies
• Initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations

The Asia Business Unit (ABU) consists of 12 markets (11 countries) across Asia – Hong Kong, Korea, Taiwan, Malaysia, Singapore, Philippines, Thailand, Indonesia, India, Brunei and Vietnam.

This position provides strategic leadership & oversight of the marketing & menu function, and is responsible for Marketing’s measurable contribution to the ABU’s business & financial goals by:

• Providing overall Business & Marketing strategy counsel
• Supporting the development and execution of market’s Business & Marketing plans
• Facilitating cross-market communication and best practice sharing
• Facilitating the growth of Brand Strength & Creative Effectiveness
• Participating in the development of key Marketing talents and ensuring that Market teams are appropriately staffed and trained.

Key Stakeholders:

Market CMOs & Managing Directors, ABU leadership, Global Marketing & Menu Teams, and fellow Business Unit Marketing Leads (i.e., LATAM, Middle East & Europe, and Japan).

Reporting structure:

Reports to ABU Lead with a dotted line to the Segment CMO

PRINCIPAL ACCOUNTABILITIES

The ABU CMO is specifically accountable for the following:

Strategic Alignment to deliver Business & Brand Performance

• Work closely with market MDs & CMOs to deliver the BU’s annual sales & guest count plan
• Partner with market CMOs to build long term brand affinity, brand trust, and other brand drivers
• Ensure that markets’ Marketing & Menu Plans are aligned with McDonald’s strategic framework
• Identify and encourage synergies across market’s Business and Marketing strategies
• Identify and build long-term Menu Platforms for growth

Communication & Consulting

• Organize and coordinate Marketing meetings & conferences (both virtual & live) that stimulate the sharing of ideas, learning, tools and resources
• Collaborate with market CMOs to review and add value to local Marketing plans
• Provide (find & develop) necessary tools & resources to assist market CMOs in all aspects of their job
• Provides actionable input to local Marketing plans – Help identify problems & opportunities, evaluate them and provide recommendations
• Represent the BU’s interest globally, collaborating with Global Teams to develop and share global strategies, providing an Asian lens to ensure relevance for the ABU
• Collaborate with other BU CMOs to identify benchmarks, synergies and best practices

Talent Development & Pipeline

• Provide coaching and leadership to direct reports within the Business Unit
• Provide coaching and guidance to key marketing members from the markets (e.g., Market level CMO, Market level Director, etc.)
• Work with market CMOs to review and develop a robust succession pipeline
• Motivates local Marketing, Menu & Agency teams in a constructive manner (e.g. Providing recognition within market, BU or Global)

Partnership & Relationship Management

• Build relationships with associated agencies (e.g. Creative or Media agencies) and suppliers (e.g. Coca-Cola, Nestle) to facilitate local and/or regional Marketing synergies
• Ensure compliance with fundamental agreements in alliance contracts within the zone (e.g. Creative Approvals, Royalties, 3rd party pass-thru, Ambush, Promotion dates)
• Resolve Market-level alliance issues

Creative & Media Effectiveness

• Provide training, inspiration & tools
• Facilitate best practice sharing and encourage markets to steal shamelessly
• Exercise Brand Stewardship responsibility to ensure all creative, both commercials and print materials, represent McDonald’s in the best manner
• Facilitate and oversee roll-out of regional/global campaigns, including approvals

Marketing & Menu Administration

• Ensure programs follow the appropriate approval process (e.g., legal, alliances).
• Enforce the Golden Arches code across the markets

ESSENTIAL TRAITS

• Strategic, organized thinker with solid planning skills
• Strong business acumen and solutions-oriented
• Highly energetic and self-motivated collaborator and team builder (team-player)
• Confident individual who is strong & assertive, but at the same time understands & appreciates working in a diverse cultural environment and respects all individuals
• React fast and adapts well to changes, with the ability to influence others to adapt as well
• Forward thinker who is constantly monitoring trends in consumer’s habits, use of technology and patterns of behaviour, and anticipating their impact on the McDonald’s business

The Senior Director of Internal and Executive Communication, Asia Pacific, drives the direction and development of the internal communication strategy and plan for the region with the primary goal of energising Visa’s culture through an invigorated and modernised approach that gets people excited and generates enthusiasm about Visa’s business strategy, purpose, and culture. The role serves as the principal internal communication advisor to Asia Pacific Leadership Team for key strategic communications to engage the wider Visa population on relevant business priorities and key milestones, and is accountable for all internal communication for the Regional President of Visa Asia Pacific. 

Key Responsibilities:

• Drive the direction and execution of the internal communication strategy and plan for Asia Pacific, aligning with global communication goals to energise Visa’s culture, drive business growth, and advance & protect Visa’s reputation. And applying best practice internal communication principles.

Invigorate executive internal communication

• Provide strategic counsel and tactical support to the Regional President to generate enthusiasm and engage employees on regional strategic priorities. This includes driving the agenda planning and content development of quarterly Asia Pacific Town Hall meetings (in collaboration with relevant functional comms leads), as well as preparing decks, emails, and internal social networking content related to business, purpose, people, and culture.
• Develop annual plan for Regional President across internal communication channels.
• Write talking points, speeches, slides, and other executive and division materials.
• Develop and implement metrics and measurement processes into Executive communications to demonstrate impact, effectiveness and drive ongoing improvement.
• Provide strategic counsel and support to the Head of People on change programs.

Modernise internal communication

• Establish Communication as a strategic and commercial function that is a trusted, strategic counsel to the business stakeholders. 
• Develop proactive and creative internal communication campaigns that inform, engage and inspire employees based on key business and culture themes.  
• Lead the development and execution of the strategy and content development for Asia Pacific-wide dynamic digital communication channels which may include newsletters, Insite, digital signage and Engage (when introduced).
• Develop and implement best practice communication principles, including embedding robust analytics and measurement processes into communications strategies. Analyze and share relevant metrics to stakeholders to demonstrate impact, effectiveness and drive ongoing improvement.
• Ensure that communications are delivered in a way that is timely, accurate and on brand and aligned with the company purpose, strategy, and culture.
• Develop the regional strategy to drive adoption of and engagement with Visa’s new internal social networking tool.
• Partner with colleagues across the Communications organization, at global, regional and market levels, to ensure message alignment and to generate agenda and content ideas.
• Localise global internal communication campaigns and drive the development of regional internal campaigns that drive adoption and consistent delivery of key messaging and concept.
• Partner with colleagues across the Asia Pacific Communications organization to provide strategic counsel on effective internal communication tactics to boost understanding and engagement on business strategy and regional priorities, including for product, innovation, and B2B content.
• Equip market communication leads with the necessary support and materials to amplify and bolster awareness of global and regional internal communication campaigns within their markets.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business.

Job Description

We are looking for a Commercial Director APAC- Marketing Mix , eager to lead, create, collaborate, and inspire. 

As the Marketing Mix Sales Leader, you will play a pivotal role in driving the success of NIQ by leading and executing strategic sales goals within the Marketing Mix practice. This position requires a blend of strong sales acumen, APAC marketing expertise, and leadership skills to effectively manage and optimize the Marketing Mix practice for our Manufacturer clients.  

The ideal candidate will have a deep understanding of the Marketing Mix solution and competitive environment, a proven track record in sales, and the ability to collaborate with cross-functional teams to achieve all objectives. 

 
RESPONSIBILITIES 

• Build and deliver the Sales/Commercial Management Strategy to launch our Marketing Mix practice 
• Achieve revenue goals by recognizing potential opportunities with clients to drive profitable sales.  
• Lead and deliver compelling sales pitches, presentations, and product demonstrations to a broad range of audiences, from C-level executives to individual contributors. Recognize potential opportunities with clients to drive sales 
• Develop customer relationships with Marketers; establish, and implement strategies for launching the Marketing Mix business unit focusing on developing pilots and building the customer base 
• Set appropriate metrics for sales pipeline generation, accurate pipeline reporting and sales forecasts reporting up to sales leader 
• Maintain relationships with key project stakeholders (including product, technology and delivery teams) to ensure project satisfaction. 
• Collaborate with product leadership to incorporate product features and benefits into NIQ Marketing Mix solution 
• Coordinate market research to identify trends, competitive landscape, and customer behaviors that inform GTM strategy 
• Collaborate with ADs to find opportunities for NIQ Marketing Mix implementation 
• Apply a thorough understanding of the marketplace, industry trends, and products to all management activities and strategic sales decisions 
• Leverage and coordinate cross-functional internal teams (Product Leaders, Operations, Finance, Legal, HR) to efficiently navigate complex sales cycles 

The Senior Director, Strategy, Business Planning and Operations of the AP Marketing group will be responsible for business and workforce planning, strategy development and execution, budget management, management and control of the strategic project portfolio, provision of business support to markets, including enhancing business processes to maximize internal and in-market performance.

This role is a key member of the AP Marketing leadership team, working closely with both hub and in market leads to facilitate planning, strategy and reporting activities.  This role is the key liaison between global Marketing & strategy function and the region, as well as a key member of the regional BPO network.  This role requires a strong commercial, financial and strategic mindset to ensure its successful delivery, and involves working closely with the various functional teams including Client Relationship Managers, Strategy, Product, Merchant Sales & Solutions and subject matter experts across the organization in the AP Region.

This role reports to the Chief Marketing Officer of Asia Pacific region.

Responsibilities

Business / Strategy

- Lead the AP Marketing group in business planning, strategy development, drive
effective leadership and operations through management of key business
processes

• Facilitate AP Marketing financial targets / goals, analyze portfolio performance and
  recommend changes to achieve goals as necessary
• Manage and drive key strategic projects, which typically require cross-functional collaboration
  from initiation to execution, ensuring alignment with organization, business
  and market priorities
• Enhance the effectiveness of the AP Marketing team by pursuing initiatives
  and process enhancements identified during annual planning sessions,
  performance audits, quarterly and monthly business reviews and issue-drive
  roadmaps
• Provide ad-hoc analysis and decision support as necessary
  
  Planning / Operational
   
• Elevate FBR / QBR outputs, data points and materials for AP Marketing team and
  provide ongoing monitoring and actions relating to QBRs / MYPs / Country
  Acceleration Plans. Ensure focus on important variances, trends and issues
• Oversee the Annual Operating Plan and annual OKR / goal setting process ensuring that market goals are aligned with AP Marketing strategy
• Develop an effective tracking mechanism that monitors progress towards the agreed targets and
  objectives
• Collaborate with cross-functional teams to enhance and generate regular AP
  Marketing dashboards, provide support in preparation of presentation materials
  for business review, management events and conferences
• Continue to review, enhance business process to drive greater efficiency and share best practices within AP Marketing markets
• Manage multi-year planning across AP Marketing
• Collaborate with Finance Business Partner to drive quarterly forecasting and
  annual operating plan

Lead marketing consultants to Domino’s international Master Franchisees to influence strong marketing strategies in all markets to grow and protect the brand while providing brand guardrails and principles. Team responsibility is at market/master franchisee level not at store level and therefore must have experience setting strategies, building plans, and ensuring execution while working and influencing at a C-suite level. This individual will report to the VP of International Marketing.

Educating

Leads, educates, and foster long term development of marketing consultants to:

• Educate and consult markets on creating comprehensive marketing strategies based on the “Domino’s way” of doing marketing with a long-term growth in mind.
• Educate markets on the use of the Domino’s Brand Book, focusing strongly on the Global Brand Positioning with the intention to drive brand consistency across the world.
• Educate the master franchisees to make disciplined marketing decisions based on data, facts, and consumer research. Involve A+I (Analytics and Insights) as needed.
• Provide access to tools, frameworks and resources and educate markets on tools such as but not limited to pricing, brand positioning, product development and menu optimization, occasion-based channel strategies, communication and media selection and allocation (digital and non-digital).
• Team members will support markets in the creation of a comprehensive marketing strategy tied to DPI brand principles.

Consulting

Leads the consultation of key DPI accounts with the support of the regional marketing team while:

• Consult markets on key topics such as pricing, brand positioning, menu management, product development, menu optimization, communication and media selection and allocation (digital and non-digital). Involve the international digital team as needed.
• Ensure marketing strategy is connected to business strategy and that investments are prioritized accordingly
• Drive increased effectiveness and consistencies of franchisee marketing programs across the region by consulting on the design and optimization of their campaign, advertising, and media strategy.
• Consult with markets in tracking KPIs for critical metrics based on global benchmarks and suggests ways to reach said KPIs  
• Consult with Master Franchisees on a robust e-commerce plan, including but not limited to optimization of owned e-commerce platforms (OLO, mobile, app), performance media (display, affiliate, paid social, SEM, and others), and image-driving media (owned, display, social, etc.) working closely with the digital team.
• Demonstrate marketing leadership skills with franchisee marketing teams and wider business.
• Lead discussions with the master franchisees to set up the long-term vision of the business to ensure profitable growth.

Building

Provide guidance and feedback as well as work alongside the regional marketing team and the marketing services team to build tools, case studies, principles, and guidelines to better consult markets.

• Solicit and manage collection, analysis and communication of case studies related to calendar management, advertising, and NAF (national advertising fund) spend.
• Regularly assess market performance to ensure key consulting topics are prioritized.
• Ensure that the Domino’s brand is positioned in a clear, consistent, and concise manner in international markets, while allowing for initiative and entrepreneurial freedom tie to the local consumer needs and wants.
• Contribute to strategic global projects by providing thought leadership and consulting

Facilitating

• Facilitate the creation of tools and content for the marketing consultants to strongly execute their objectives on a daily basis.

• Facilitate the discussion of priorities and objectives with Business Directors and RVPs aligning on key priorities and work collaboratively with other COEs.

• Facilitate conversations and discussions not only with the master franchisees’ marketing teams but also the C-suite team.

• Monitor execution of said plan and share best practice from the Domino’s ecosystem, the category and other categories
• Team member will not execute on behalf of the markets and will not manage vendors on their behalf.

Collaboration

• Embrace the DPI engagement model by preparing and leading discussions during internal planning sessions and market-facing business reviews.
• Partner closely with A&I and Digital counterparts to ensure wholistic consulting solutions.
• Share market knowledge and learning with cross-functional counterparts as lead marketing experts and master franchisee thought leaders.
• Ensure that marketing solutions do not create undue stress on other business lines.
• Be the “voice of the consumer” in discussions with other departments as well as master franchisees.

Develops Talent & Teams

• Recruit a strong team capable of meeting business objectives.
• Develop professional and beneficial relationships with peers in other areas of the organization.
• Ensure development of International Marketing team and applicable Team Members to grow talent, upscale capabilities, and improve results in markets
• Creates action plan and provide constructive feedback to develop Team Members through Individual development plans.
• Conduct semi-annual APA with direct reports and ensure down-line APA’s are being conducted to standard.
• Provide appropriate levels of Team Member recognition, engagement, and motivation.
• Responsible for selection and employment decisions related to direct reports.

• Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams. ​

• Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.​

• Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics for 2030 rooms, 12 F&B outlets and 10KSQM Convention center ​

• Actively participates in ownership conversations and presentations.​

• Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies​

• Maintains relationships with local market competitors to keep informed of trends and news. ​

• Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.​

The Role

The Director of Sales and Marketing is responsible for planning and implementing sales, marketing programs, both short and long term, targeted toward existing and new markets by performing the duties personally or through the Sales & Marketing team. The incumbent directs the day-to-day activities, plans, develops and communicates strategies and goals for the teams, which include Rooms Sales, and Marketing & Communications. He / She is responsible for driving the teams in developing new accounts, nurturing existing accounts and implementing sales and marketing strategies. The incumbent will also work with the Corporate Team and Owner to create and implement hotel-level tactical sales and marketing plans, analyze current / potential market and sales trends and spearhead all activities to increase revenue and market share through added business volume and increased rate for the Hotel.

Our Expectations

1. Develop and implement strategic sales & marketing plans and take effective actions to achieve Room Sales and Event sales revenue in order to optimize general business opportunities.
2. Develop and manage sales/marketing operating budgets, be in control of expenses and apply the best possible costs management in his/her responsibility.
3. Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
4. Observe and evaluate the market and main competitors, identify trend and adjust marketing strategy to meet changing market and competitive conditions so as to achieve satisfactory market share in relation to industry and economic trends.
5. Establish realistic yet challenging sales targets and measure the effectiveness of strategies, tactical actions and performances of the sales team.
6. Establish and maintain relationships with industry influencers and key strategic partners and network business relations to corporate clients, like airlines, tourist offices, travel / destination management companies etc.
7. Oversee advertising and promotional activities, including print, online, electronic media, direct mail, etc and guide preparation of marketing activity reports.
8. Direct marketing activities and ensure effective results within designated budgets. Maintain consistent Mondrian Brand standards throughout all products, promotional material and events.
9. Direct the effective distribution of product via various channels and develop effective strategies to maximize yield.
10. Meet with key clients, assisting sales team with managing relationships to negotiate and close deals.
11. Represent the hotel at Trade Shows, Sales Calls & Conferences to promote the hotel and its products whilst seeking new business opportunities.
12. Prepare periodic sales report showing sales volume, potential sales and areas of proposal client base expansion to evaluate production and plan for future sustained business.
13. Responsible for establishing policies and procedures and ensuring adherence

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Associate Director, Product Marketing, Razer Software

Do you love video games?  We are looking for a passionate gamer to lead the marketing strategy for Razer Software. 
 

The Razer software ecosystem connects our amazing hardware and innovative software with video games and digital platforms world-wide.  The Associate Director of Product Marketing for Razer Software would be responsible for creating the marketing vision and customer messaging for Razer Software.   

Job Responsibilities

• Lead the user acquisition strategy for Razer Software products like Razer Chroma, Razer Synapse and Razer Axon.
• Create a positioning and communication strategy for Razer Software including advertising, events and public relations.
• Drive the strategy with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners.
• Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.
• Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.
• Seek and manage partner collaborations to grow the Chroma RGB ecosystem.
• Monitor and evaluate the effectiveness of each marketing campaign.
• Responsible for managing the marketing budget and approval processes.

Pre-Requisites

• Bachelor’s degree with 8-10 years of relevant marketing or product management experience with proven track record of success in PC software.
• Solid expertise and experience in execution of product marketing strategies and campaigns in both a strategic and tactical sense
• A strong self-starter mentality and the capability to build relevant connections with internal & external stakeholders.
• Ability to work smart in a fast-paced, ever-changing and high-growth environment.
• Curiosity to discover new marketing trends and to know what our competitors are doing in our industry.
• Strong interest in tech products and gaming industry is a plus.
• Excellent communication skills - both verbally and in writing.
• Passionate about video games.

Pre-Requisites :

Are you game?

The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Position Description

The APAC Field Marketing Director will be responsible for facilitating the success of GTM for our full-suite of Ollion solutions in APAC.  Reporting to the Global Field Marketing Leader, this role drives brand awareness and equity whilst empowers our sales teams with marketing programmes and assets to enable growth in APAC.  This role is integral in enabling our topline performance and establishing greater traction of our solutions with customers and partners in APAC.  

Job Requirements

• Collaborate with market, industry and practice leaders to translate our positioning and go to market offering into a cohesive, consistent, and impactful marketing plan, across the full range of marketing and communications techniques.
• Drive pipeline generation and focused brand awareness for Ollion through appropriate marketing mix, including own VIP/CXO events and virtual events, digital ABM, industry events and speaking engagements, content, and more – with a focus on quality and depth, rather than quantity and breadth.
• Provide leadership and strategic direction for the Marketing function across all geographies – always willing to consult and guide, as well as selectively and strategically do
• Build positive, collaborative relationships with executives, partner team, sales and other functions to enable increased growth and collaboration
• Work with in-region alliance partners on joint marketing initiatives and campaigns through MDF 
• Conduct market and customer research to identify opportunities and challenges
• Create and manage demand generation budgets and forecasts
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Innovate creative, bold and differentiated ways to drive increased mind and opportunity share for Ollion within clients, prospects, partners
• Provide training, coaching and support to team members on demand generation best practices and tools
• Oversee, coach and help professionally grow a team
• As a member of the global Chief Marketing and Growth Officer organization, collaborate on special projects that drive increased impact, efficiency and professional development across all staff

Who we are

The Marketing Practice is an agency for the new, integrated era of B2B.

We have nearly 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growing challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards.

Our success comes from identifying, recruiting, and developing talented people like you. A job at The Marketing Practice offers the chance to build on your capabilities every day, learning from the leading specialists you’ll work alongside.

What you will do

Client leadership and development

• Build and maintain client relationships at the Manager and Director level.
• Guide clients and new prospects on their marketing strategy, helping to match their challenges to solutions offered by TMP that will meet their objectives.
• Help to advise on the appropriate investment needed to achieve their goals.
• Communicate the results/impacts of our work to help secure ongoing funding for future projects and campaigns.
• Act as a trusted advisor and expert on your client’s business.
• Challenge and improve briefs.
• Co-ordinate and deliver compelling quarterly business reviews (QBRs) to provide insight, inspiration, and recommendations for future work. 

Account direction

• Represent the client’s business, brand, strategy, and objectives within the internal team, ensuring they have the context they need to succeed.
• Oversee a team to plan and deliver multiple marketing programs, ensuring you have the right roles in place to deliver the work across your account.
• Drive a focus on campaign results to measure the success and outcomes of campaign activities.
• Review and critique strategic, conceptual, and content outputs from the team to ensure they meet the brief and overall strategy.

Commercial management

• Be accountable for converting viable opportunities that will both be fit for the client’s budget and be profitable for TMP.
• Ensure that estimates and Scopes of Work meet the brief and will effectively manage expectations and potential risks.
• Provide timely and accurate revenue forecasts across your account, working with delivery teams to ensure individual programs are profitable and on track.
• Resolve blockers or issues that may stand in the way of your account being profitable.
• Input into growth targets for your accounts.
• Manage investments into client development activity, appropriate to the scale of the opportunity.
• Prepare and input into agency commercial reviews.

Marketing strategy

• Develop a deep understanding of your client’s business, industry, and work, using this insight to inform all aspects of your oversight of the account.   
• Provide recommendations for large-scale marketing solutions that deliver on the business objectives of both the client and TMP.

Business development

• Spot new opportunities and work closely with the growth team to convert.
• Expand client contacts and nurture alumni
• Support on pitches and RFPs.

Team management and development

• Develop the skills of team members through on-the-job coaching, support, and guidance.
• Create a positive team environment across your account.

Success in this role

• Achieving revenue performance against target.
• Ability to forecast revenue accurately / with stability.
• High client satisfaction.
• Client retention.
• Successful program performance.
• Account profitability.
• Team performance and satisfaction.

Who you are

• Confident and inclusive leader to clients and internal teams.
• A strong marketing thinker.
• Positive, resilient attitude, proactive in all things, and solution-focused.
• Ready to challenge thinking to get the best outcomes for clients. 
• Able to see the bigger picture, whilst also appreciating the details.
• Highly developed relationship management skills, brilliant at communicating and influencing. 
• Able to learn quickly, interrogate, and assimilate complex information.
• Able to problem-solve issues presented by team members whilst remaining open to new ideas.

What you will need

• Several years’ experience working marketing agency side, in a B2B environment with a proven track record for adding value back to the Client.  
• Experience in managing key/senior client and partner relationships and comfortable communicating both internally and externally.  
• Experience in directing marketing programs based on client/business objectives, and in recommending marketing solutions to business challenges.  
• Proficient with IT including Word, Excel, PowerPoint, Outlook, and project management tools. 

What we offer in return

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown that some individuals are less likely to apply for jobs unless they meet every qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.