Total 33 job vacancies by AccorHotel

Reporting to the Director of Marketing, the Social Media Assistant Manager is a proactive ideator and self-starter who will play a key role in leading the future of luxury hospitality. As the Social Media Assistant Marketing Manager, you will stay on top of the latest social media trends and viral content, with a strong personal following and a talent for creating engaging, shareable content in a B2C environment. You should have a deep understanding of how social media platforms and their algorithms work, and the ability to tailor content for maximum visibility and impact. In this role, you will be responsible for proposing and executing social marketing strategies to drive revenue growth and support the hotel’s ongoing efforts to deliver exceptional guest service and financial profitability. 

Responsibilities: 

• Social Media Strategy & Execution: Develop and implement effective social media strategies that drive traffic, increase brand awareness, and convert followers into loyal customers. 
• Content & Campaign Management: Own the end-to-end process of organic social media campaigns, including strategy development, content creation, publishing, testing, and reporting across key platforms such as Instagram, Facebook, TikTok, LinkedIn, and Little Red Book. 
• Cross-Functional Collaboration: Partner with internal teams to develop strategic content calendars and  
• campaigns that align with Mondrian Singapore’s brand tone and objectives. 
• Brand Understanding & Content Creation: Deeply understand the profile and interests of Mondrian Singapore Duxton’s guests, crafting engaging content that speaks to their preferences, while remaining consistent with the brand’s voice. 
• Paid Media Campaigns: Plan, create, and execute paid social media campaigns to drive conversions, generate leads, and increase bookings. 
• Visual Content Creation: Capture high-quality photos and videos of on-property experiences, and produce engaging content (such as reels and stories) to highlight the unique aspects of Mondrian Singapore. 
• Community Engagement: Build and nurture relationships with followers by engaging with them through thoughtful, impactful community management across all platforms. 
• Performance Tracking & Reporting: Regularly monitor and report on the performance of social media efforts, leveraging analytics to optimize strategies and measure ROI 

Requirements: 

• Minimum of 2 years of experience in social media and content management, ideally within the hospitality or entertainment industries 
• In-depth knowledge of social media best practices, trends, and algorithms across platforms such as TikTok, Instagram, LinkedIn, Facebook, and Little Red Book 
• Excellent written and verbal communication skills, with proficiency in copywriting, editing, and proofreading 
• Strong skills in shooting photography and video, with a basic understanding of lighting and professional shooting practices 
• Experience with photo and video editing tools (e.g., Canva, CapCut, Adobe Creative Suite) to design visually compelling content optimized for different social media platforms 
• Exceptional accuracy and meticulous attention to detail in all aspects of content creation, management, and execution 
• Solid understanding of social media tools, advertising platforms, and analytics tools to track performance and adjust strategies as needed 
• Highly organized, with the ability to prioritize and manage multiple projects and campaigns simultaneously in a fast-paced, deadline-driven environment 
• Strong critical thinking and creative problem-solving abilities, with a keen eye for design and content that resonates with diverse audiences 
• A team player who can work effectively with both internal and external partners to meet shared goals and deliver results on time 

• Digital Marketing Support Responsibilities
  • Provide support for digital marketing initiatives in hotels, F&B, Spa, and Raffles City Convention Centre.
  • Manage the uploading and maintenance of approved digital content, ensuring all platforms remain current.
  • Arrange photography and filming sessions, handle administrative tasks related to digital marketing, conduct market research, and manage requests for updates on websites, microsites as well as other digital platforms.
  • Conduct basic proofreading and copywriting for communication materials across various channels, with a particular focus on digital platforms.
  • Aid other team leaders in the department with various hotel projects on an as-needed basis.
  • Create engaging and relevant content for various digital platforms, including websites, blogs, social media, and email campaigns.
  • Collaborate with external agencies or partners when necessary.

• Sustainability Support Responsibilities
  • Oversee and manages the complex’s ESG projects
  • Lead and coordinate communications and marketing efforts on ESG initiatives on social media and the dedicated sustainability blog
  • Support and manage the tracking for monthly submissions via Accor online platform, GAIA 2.0
  • Developing analyses and communicating recommendations through reports and presentations
  • Creates and organizes activities to develop positive organizational culture on changing mindsets for ESG initiatives
  • Supports ad-hoc projects

• Other Responsibilities
  • Perform administrative duties such as monthly accruals, forecasting, submission of invoices or routing agreements for approval.
  • Perform any other tasks and duties as assigned by Assistant Director of Performance Marketing and Senior Director of Marketing.

The Digital Marketing Manager to be responsible for sustaining and driving the digital marketing plans for Raffles Hotel Singapore and its business units including platforms such as Luxury Consortias, Online Travel Agents (OTA) and Global Distribution System (GDS) as well as provide timely update on hotel developments to all relevant partners.  The role also encompasses the management of all hotel websites, social media channels, hotel online reputation tools as well as to manage the hotel’s influencer engagement programme.

Primary Responsibilities

Drives Digital Marketing Plans For Hotel

• Assists to strategise and execute the hotel’s digital marketing communication plan.
• Ensures high performance on digital campaigns through effective data analytics.
• Supports corporate and brand on digital marketing initiatives.
• Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.

Management Of Websites And Microsites

• Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
• Manages content for hotel main website, microsite and standalone websites for Food and Beverage outlets, Arcade and Spa.
• Ensures SEO and SEM synergies across all websites.
• Drive e-commerce through data analytics and marketing strategies.

Develop Marketing Plans For Luxury Consortias, OTAS And GDS

• Works hand in hand with Revenue Management on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communications onto platforms.

Drives Social Media Awareness

• Manages, supervises and/or create content for all of the hotel’s social media platforms and drive engagement.
• Management of social media agencies to ensure optimisation of content engagement. 
• Develops a social media influencer programme for all areas of the hotel.
• Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.

Manages Hotel’s Online Reputation 

• Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

• Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
• Performs any other duties and responsibilities that may be assigned.

The Food & Beverage Sales & Event Manager is responsible for driving food and beverage sales through the planning and execution of events. The incumbent is key duties include identifying and pursuing new business opportunities, coordinating with clients to customize event details, and working with internal teams (culinary and service) to ensure seamless event operations. He/she also manage event budgets, track sales performance, and provide excellent customer service throughout the process. Additionally, the manager is responsible for maintaining relationships with clients to encourage repeat business and staying informed of industry trends to remain competitive.

How does your day look like?

Event Sales & Coordination: 

• Lead the sales efforts for F&B-related events such as corporate functions, and private events.
• Collaborate with clients to understand their needs and customize offerings.

Business Development:

• Develop and implement strategies to grow F&B event sales. Identify potential clients, generate leads, and build strong relationships to drive repeat business.
• Conduct site tours and presentations for potential clients.
• Prepare and negotiate contracts, ensuring compliance with hotel/event policies.

Event Planning & Execution:

• Oversee all aspects of event planning, including menu design, budgeting, staffing, and logistics. Ensure that events are executed seamlessly and exceed client expectations.
• Oversee event setup and teardown, ensuring all details are in place and aligned with client expectations.
• Monitor event timelines and make real-time adjustments as needed Contracting

Revenue & Budget Management:

• Collaborate with the finance department to manage event budgets and pricing strategies.
• Track and report on event profitability, ensuring revenue goals are met.
• Manage all billing and payments related to food and beverage events.
• Marketing & Promotion:
• Collaborate with the marketing team to create promotional materials and strategies for food and beverage events.
• Assist in organizing special promotions and events to drive additional revenue.

Client Relations:

• Serve as the main point of contact for clients, ensuring excellent communication throughout the event planning process. Handle any issues or last-minute requests professionally and efficiently.

Collaboration:

• Work closely with the culinary team, front-of-house staff, and external vendors to ensure smooth event operations and high-quality service.

Sales Targets & Reporting:

• Meet or exceed event sales targets. Prepare regular sales reports and forecasts for management review.

Market Research:

• Stay informed on industry trends, competitor offerings, and customer preferences to keep the F&B department competitive and innovative.

Budget Management:

• Manage event budgets, control costs, and ensure profitability for each event.

Channels:

• Ensure content on all applicable websites is up-to-date, thorough, optimized, and adheres to brand standards.
• Lead improvements for applicable websites, incorporating relevant technologies, languages, features, and optimization tools.
• Oversee Search Engine Optimization (SEO) activities with agencies to drive organic performance.
• Develop and manage an email marketing calendar, ensuring timely communications to the most updated and relevant databases.
• Collaborate with various departments to maximize online sales and marketing opportunities.
• Coordinate all online marketing activities, including promotions, third-party website promotions, and GDS, in conjunction with the Senior Director of Marketing.

Indirect Channels:

• Work with the Revenue Team to ensure optimal content, imagery, and marketing strategies on OTA/distribution sites through quarterly catch-ups with market managers.
• Oversee content updates on all applicable third-party digital platforms.
• Launch push tactical offers to in-house guests on applicable platforms.
• Paid Channels:
• Develop and monitor paid search/display campaigns to ensure constant enhancement.
• Analyze campaign returns and performance, recommending and activating budget or campaign changes as needed.
• Ensure campaigns feature relevant and updated content.

Social Media:

• Enhance the hotel's presence on owned social media accounts and select social media sites in line with corporate guidelines.
• Create and manage a social media calendar.
• Oversee social media paid campaigns, consistently driving performance metrics such as fan base engagement and leads.
• Coordinate with Quality & F&B Teams to manage guest feedback for response and/or recovery.
• Strategic Planning & Analysis:
• Develop and implement digital marketing strategies through the use of data and analytics via systems such as Google Analytics, Accor/partner platforms to achieve performance goals and align with overall business objectives.
• Collaboration with senior leadership to ensure digital strategies support overall revenue goals. Cross-departmental collaboration, especially with the revenue management, F&B, and convention teams, to ensure all digital efforts are cohesive and aligned
• Staying abreast of industry trends and emerging technologies, ensuring the hotel's digital presence remains competitive and cutting-edge.
• Conduct market research and competitive analysis to inform strategic planning.
• Utilize data and analytics to measure performance and inform decision-making.

Team Leadership & Development:

• Lead and mentor the digital marketing team, fostering a collaborative and innovative work environment.
• Provide ongoing training and development opportunities to team members.
• Set clear performance goals and conduct regular evaluations.
• Budgeting & Financial Management:
• Monitor and maintain the budget for all digital marketing campaigns, ensuring forecast accuracy.
• Gather scope and costs for budgeted items related to digital marketing.
• Plan and prepare for annual budget submission and presentation.
• Compliance & Continuous Improvement:
• Ensure compliance with hotel and department policies and procedures at all times.
• Identify and implement continuous improvement opportunities to enhance digital marketing effectiveness.
• Integrate sustainable digital practices (e.g., reducing digital carbon footprint) and accessibility standards into the digital marketing strategy.

Other Responsibilities:

• Support Quality team in digital reputation management, including handling social media crises, or any digital PR incidents.
• Assist with any other Sales & Marketing projects as requested.
• Perform other duties as assigned by the Management of the Hotel.

COMMUNICATIONS & MEDIA PLAN 

• Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams 
• Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels   
• Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets 
• Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention centre, dining outlets, and spa, ensuring it resonates with our target audience.
• Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue 
• Source and collaborate with relevant partners and suppliers to create unique guest experiences and events

CAMPAIGN & EVENT MANAGEMENT

• Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes 
• Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
• Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies

MARKET RESEARCH & ANALYSIS

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals 
• Review competitors to create in-depth communications strategies to promote all products and service

PARTNER & INDUSTRY ENGAGEMENT

• Proactively initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations 
• Seek relevant brands for co-branded guest experiences

BUDGETING

• Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy 
• Responsible to gathering scope and costs for budgeted items related to marketing communications 
• Manage and allocate the communications budget effectively to achieve desired results and a strong return on investmentPlan and prepare for annual budget submission and presentation 

OTHERS

• Comply with hotel and department policies and procedures at all times 
• Assist with any other Sales & Marketing projects as requested 
• To carry out other duties as and when assigned by the Management of the Hotel

Communications & Media Support:

• Assist in formulating and executing communications and media plans across multiple revenue streams.
• Ensure timely and accurate delivery of communications initiatives by coordinating with relevant teams.
• Support the Director in creating positive news to drive PR value across both local and global earned media channels.
• Assist in reviewing and refining communications materials, including sales decks, in-house collateral, press materials, ad copies, and digital assets.
• Support the development of content that showcases the unique features of the hotels, convention centre, dining outlets, and spa.

Campaign & Event Management:

• Coordinate and manage the execution of communications campaigns, ensuring alignment with digital, social, email, and traditional marketing strategies.
• Assist in hosting media, bloggers, influencers, and content creators to secure positive coverage and drive revenue.
• Support the marketing and promotion of hotel-led events to achieve attendance and engagement goals.

 Market Research & Analysis:

• Collaborate with the marketing team to conduct market research, analyze consumer preferences, and monitor competitive landscapes.
• Provide insights and recommendations to improve communications strategies and support business objectives.

Partner & Industry Engagement:

• Assist the Director in establishing and nurturing partnerships with key industry players and collaborators.
• Support co-branded guest experiences through active engagement with relevant brands.

Budgeting & Reporting:

• Assist in monitoring the budget for communications campaigns, ensuring efficient use of resources and adherence to forecasts.
• Prepare regular performance reports and contribute to the analysis of campaign effectiveness.

Additional Responsibilities:

• Collaborate with the Director on special Sales & Marketing projects as needed.
• Ensure compliance with hotel and departmental policies and procedures.

• To assist the Director of Sales, Assistant Director of Sales, and Sales Manager/Executive in sales operations including reserving weddings, meetings, and conferences, coordinating groups, general administrative functions, and arranging Sales Blitzes and giveaways
• Excellent communication skills, experience in handling dissatisfied customers, and knowledge of managing effective sales leads
• To ensure the smooth running operation of the commercial section in consultation with the Director of Sales on all matters
• Providing sales and administrative support involving efficient handling of top and confidential agreements for DOS, ADOS & Sales Managers/Executive
• Preparing monthly, weekly, or daily sales analysis reports and taking minutes if necessary
• Preparing proposals, agreements, sales reports, and presentations.
• Coordinating and responding to all requests for internal meetings.
• To maintain and requisite inventory stocks for the Sales & Marketing Department (i.e. brochures, stationary, etc.)
• Assisting in the implementation of sales strategy as prepared by the DOS, ADOS & Sales Manager/Executive
• To maintain and keep the database of the Sales & Catering team constantly updated on routine basis, including pending sales queries, customer issues, and in-process sales leads, etc.
• Keeps himself/herself well informed about the operations, especially in key departments (Front Office, Housekeeping, Food & Beverage, etc.)
• Promotes the Hotel as often as possible through entertaining, conduction, site inspections, presentation, etc. of the Hotel

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• LOYALTY ACQUISITION AND ACTIVATIONS
  • Contribute to crafting bespoke experiences for elite-tier members in hotels.
  • Collaborate with loyalty teams in designing compelling redemption offers.
  • Serve as the key point of contact for corporate office and loyalty champions to ensure best-in-class hotel recruitment, in-hotel member experience, program benefit compliance, reporting and overall participation in ACCOR Hotels Group’s loyalty and membership programs and initiatives.
  • Secure local partnerships that create value for members through existing airlines, financial partners & strategic experience partners, etc.
  • Drive hotel recruitment by working closely with Front Office and S&M teams and localising tools to manage and improve acquisition effectiveness.
  • Implementation of corporate loyalty marketing strategies at the hotel level.
  • Drive member benefits compliance through scheduled and ad-hoc audits, new benefits rollouts and identify training needs.
  • Guide colleagues to ensure loyalty-marketing actions are according to corporate/ brand standards and adopt best practices.
• PARTNERSHIP MANAGEMENT 
  • Solicit partnerships to pursue identified opportunities across various fields like financial institutions/banks, museums, complementary lifestyle brands, etc. To establish a preferred relationship with key partners that contributes to revenue and marketing objectives for the hotels. 
  • Negotiate for contractual terms with partners that benefit the complex
  • Plan and execute new deals and promotions that drive acquisition via external partners after careful consideration for each revenue stream’s seasonality 
  • Gather buy-in from partners for new revenue opportuities through building in established rapport with the network
  • Drive animation of regional partnership programs within hotels to maximise share of visibility in partner’s communication assets and drive incremental business to the hotels.
  • Research and compile market competitive intelligence and partner’s information to build short and long-term local partnership action plans.
• PROMOTION & EVENT MANAGEMENT 
  • Work closely with F&B & revenue teams to come up with effective and profitable membership activations and/or partner outreach 
  • Actively cross-sell need period to partners and leverage on loyalty marketing channels to promote relevant hotel products 
  • Co-ordinate and manage marketing project timeline for events and campaigns across hotels
  • Review and analyze weekly and monthly results to communicate performance trends and identify opportunities for optimisation. 
  • Participate in related sales & marketing meetings and share marketing action performance and insights and data as required.
• MARKETING PLANNING 
  • Participate in development and execution of marketing plan to identify potential partners to increase share of voice in the market and drive sales
  • Participate in development of marketing plan, A&P budget and marketing audits
  • Monitor forecast for all revenue streams to drive relevant marketing activations 
• COMMUNICATION RESPONSIBILITIES
  • Maintain close and open communication with other departments  
  • Maintain timely communication with Accor Offices and key partners that can generate leads and provide information
  • Coordinate communication between marketing and other departments to ensure awareness of loyalty and partnership campaigns 
• OTHER RESPONSIBILITIES
  • Comply with hotel and department policies and procedures at all times 
  • Assist with any other Sales & Marketing projects as requested 
  • To carry out other duties as and when assigned by the Management of the Hotel

Summary

Support the Director of Sales & Marketing (DOSM) with leading, directing and motivating the Sales Team. Ensure annual sales budget is achieved and surpassed. Responsible for extending the management standards and quality guidelines in the department set by the DOSM and to assume complete management responsibility for all activites of the department in the absence of the DOSM, in line with the hotels mission, vision and objectives.

Job Responsibilities

• Assist the DOSM in the management of the Sales Team especially in the absence of the DOSM.
• Attend internal meetings and conference calls, client appointments and client events in the absence primarily of the DOSM.
• Responsible for key account management based on assigned portfolio, ensuring revenue maximization, achievement of personal targets and increasing fair market share versus competitor set
• Responsible for prospecting new accounts.
• Responsible for all segments of assigned geographical markets.
• Provide supervision, leadership and direction to ensure efficient and effective operation of sales department.
• Ensure hotel achieves maximum potential in yield management & sales revenue, profits and market share in the target markets.
• Detailed knowledge of all services provided by the Hotel and all relevant facts and figures of the hotel.
• Responsible for SMART contracting of all RFP accounts to ensure optimum yielding during annual rate negotiations.
• Constantly seek to improve and develop any new business opportunities communicating and implementing such plans and objectives.
• Attend trade shows, exhibitions, conferences and updates on the marketing trends and promote the Hotel internationally.
• Participate in strategic planning and execution of sales activities according to hotel’s objectives and directives.
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve plan goals.
• Identify sources of group business to the hotel and establish solicitation programs to maximize sales.
• Establish account qualification criteria and use market research to identify priority markets and accounts, assign sales to ensure coverage of all major accounts.
• Conduct periodic reviews, i.e. quarterly and half-yearly to review sales/product mix, expenditure & profit performances and recommend to management for implementation of corrective actions and revenue enhancements.
• Conduct site inspection for hotel.
• Entertainment of clients in our F&B outlets when and where possible.
• Increase in overall hotel business conversion percentage.
• Establish strong relationships with clients to ensure repeat business.
• Prepare sales-related documents throughout the sales process.
• Create and manage company profiles in the PMS Opera System, ANAIS System.
• Daily update of sales report in ANAIS System, DSR and show around report.
• File and retrieve documents and reference materials in the shared drive.
• Conduct research and collect data to prepare reports and documents.
• Utilise efficient sales strategy for the maximization of hotel revenue.
• Respond to feedback from clients and provide after-sales support when required.
• Maintain adequate communication with other departments in the hotel so that the needs of clients can be anticipated and met in an organised manner.
• Manage customer budgets to maximize revenue and meeting customer needs.
• Make best efforts to upsell, drive additional revenue and incremental business for each event.
• Attend all briefings, meetings and trainings as assigned by management.
• Maintain a high standard of personal appearance and hygiene at all times.
• Require working beyond office hours, weekends/public holidays as and when is required by the Management.
• Be aware of the hotel fire & life safety/emergency procedures.
• Perform other reasonable duties assigned by the assigned by the Management.

Summary

This position is responsible for the management of sales activities in line with the annual sales and marketing plan and to achieve/exceed budget in executing the sales strategy of the Hotel.

Job Responsibilities

• Achieve daily targeted number of sales calls with effectiveness.
• Plan site inspections/entertainment meetings per week to qualify potential accounts or new accounts.
• Prepare monthly action plan for main market segment.
• Perform monthly review account profile on room nights production and average rate.
• Monitor competitors’ rate strategy, account penetration and marketing activities to maintain a competitive edge.
• Fully responsible of accounts under his/her management, including contracting, updating profile and renewing contracts.
• Update management on VIP arrivals, meet and greet accordingly.
• Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity in order to maximize sales revenue.
• Conduct negotiations to achieve the best profit and rates for the Hotel.
• Attend hotel clients and local community business events to network and maintain high visibility.

• To primarily promote the Hotel and where possible, hotels belonging to the chain in his/her area/region
• To meet Hotel Budget as well as Individual KPIs (Room Target, Meeting Room Target, ADR & OCC)
• Pays visits to former, existing, and potential clients in view of entering into contracts with them, especially commercial accounts
• Anticipate the volume of business, taking into consideration the occupancy of the Hotel, the holidays, the weather, the activities in the Hotel, and the community in general
• Defines precisely guest requirements and ensures that the guest services offered corresponds effectively to their requests.
• To achieve targets by increasing room night production and the average room rates as set by the Director of Sales.
• Maintain and update vital information of companies, contacts, profiles, and database in the Anais system (PMS)
• To collect and share all information of the Hotel’s competitors with the Superiors and team members.
• Provides after-sales service and in particular ensures all guest complaints are taken seriously and discussed with the respective departments if necessary
• Negotiates prices with the clients
• Confirms verbal proposals in writing
• Achieve personal and sales team goals as assigned
• Maintain contact with all clients in the market area to ensure high levels of client satisfaction
• Conduct site inspection as required
• Display flexibility and willingness to adapt to new situations and/or take up new challenges

Sales Administration Responsibilities

• Establish leads/partnerships and direct efforts to achieve Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia room night goals based on market segmentation and budget and to develop ongoing relationships with the clients
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
• Develop account qualifications criteria and use market research to identify priority markets and accounts , to assign sales to assure coverage to all major markets and segments
• Monitor weekly activity of Senior / Sales Managers and ensure sales team is maximizing the use of resources to penetrate new accounts
• Develop annual sales department budget and execute sales programs and activities

​​​​​​​​​​​​​​Sales Personnel Development Responsibilities

• Recruit, select train and motivate Sales department personnel to achieve sales goals
• Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
• Maintain established personnel policies and procedures of the hotels

Market Planning Responsibilities

• Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
• Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
• Monitor forecast of all Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia and identify valley periods of sales emphasis and achieve forecast

Communications Responsibilities

• Maintain close and open communication with other department heads
• Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
• Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
• Maintain  timely and responsive communication with accounts and prospects

Personal Account Servicing Responsibilities

• Joint service key accounts with Senior / Sales Managers  and ensure continuity in our communications with accounts

Inventory Management Responsibilities

• Monitor transient bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
• Ensure all corporate transient contracts are loaded and kept within a central file

Other Responsibilities

• Ensure that all safety , health, security and loss control policies and procedures and government legislation are adhered to
• Comply with hotel and department policies and procedures at all times
• To carry out other duties as and when assigned by the Management of the Hotel

Summary of Responsibilities:

The main responsibilities and tasks of this position are as listed below, but not limited to these:

• Conduct market research to identify consumer preferences, market trends, and competitive landscapes
• Analyse data from various platforms to provide informed proposal to meet commercial and business goals
• Review competitors for each F&B product to create in-depth marketing strategies to promote food and beverage products, including menu items, drinks, and culinary offerings.
• Develop marketing calendar for each F&B stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
• Work to enhance the brand image of each F&B establishment by ensuring a consistent and appealing online and offline presence.
• Manage and allocate the marketing budget effectively to achieve desired results and a strong return on investment
• Source and collaborate with relevant partners and supplier to create unique guest experiences and events
• Plan F&B marketing campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
• Host and entertain media, food bloggers, and influencers to drive positive coverage and beneficial commercial outcomes
• Monitor and analyze the performance of marketing campaigns and prepare regular reports to evaluate the effectiveness of different strategies
• Initiate partnerships drive business synergy and reduce costs
• Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations

The Assistant Sales Manager mission is to primarily promote the Hotels and where possible

The Assistant Sales Manager mission is to primarily promote the Hotels and where possible, hotels belonging to the chain in his/her area/region. To achieve optimal sales at the best possible conditions for the company.

To ensure the smooth running operation of the commercial section in consultation with the Director of Sales on all matters.

The performance of the Assistant Sales Manager will be determined solely by the productivities of the corporate section as well as the overall results of the Hotel.

To assist the Director of Sales on other delegated duties, e.g. organizing cocktails/ events etc.

• SALES ADMINISTRATION RESPONSIBILITIES
  • Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
  • Develop annual sales department budget and execute sales programs and activities
  • Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control
  • To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business
  • Expedite function bookings, proposal and event contracts
  • Conduct site inspections when required
  • Control function space maximization
• SALES PERSONNEL DEVELOPMENT RESPONSIBILITIES
  • Recruit, select train and motivate Sales department personnel to achieve sales goals
  • Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
  • Maintain established personnel policies and procedures of the hotels
• MARKET PLANNING RESPONSIBIITIES
  • Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
  • Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
  • Monitor forecast of all group and FIT segments and identify valley periods of sales emphasis and achieve forecast
• COMMUNICATION RESPONSIBILITIES
  • Maintain close and open communication with other department heads
  • Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
  • Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
  • Maintain  timely and responsive communication with accounts and prospects
•  INVENTORY MANAGEMENT RESPONSIBILITIES
  • Monitor function space utilization and holding period of tentative groups to maximize catering revenue
  • Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
  • Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
• OTHER RESPONSIBILITIES
  • Ensure that all safety , health, security and loss control policies and procedures and government legislation are adhered to
  • Comply with hotel and department policies and procedures at all times
  • To carry out other duties as and when assigned by the Management of the Hotel

The Digital Marketing Executive is to be responsible for maintaining content across all hotel websites, including but not limited to restaurants and spa microsites as well as support Digital Marketing Manager for online reputation management.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

Supports Digital Marketing Plans For Hotel

• Supports Digital Marketing Manager in executing the hotel’s digital marketing communication plan, including SEO/SEM, email, social media, and display advertising.
• Ensures efficient execution of assigned digital marketing campaigns and projects in a timely manner.

Maintenance Of Websites And Microsites

• Creates and maintains content for hotel main website and standalone websites for selected Food and Beverage outlets, Arcade and Spa.

Supports Social Media Awareness

• Supports content creation of social media pages for Hotel, Food and Beverage, Arcade and Spa for use in digital channels, including Facebook, Instagram, YouTube, WeChat and Twitter. 
• Supports Digital Marketing Manager in executing an effective social media influencer programme in a timely manner.

Manages Hotel’s Online Reputation

•  Supports Digital Marketing Manager on online reputation management through coordinating responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

• To co-ordinate reporting for digital reporting for hotel in a timely manner.
• To process quotations and invoices for the department in a timely manner.
• To provide general administrative support for the team.  
• Performs any other duties and responsibilities that may be assigned.
• Creates and maintains content for hotel main website, corporate website, e-commerce websites and selected Food & Beverage microsites. Preferably with experience in AEM platform.

Summary

This position is responsible for the management of sales activities in line with the annual sales and marketing plan and to achieve/exceed budget in executing the sales strategy of the Hotel.

Job Responsibilities

• Achieve daily targeted number of sales calls with effectiveness.
• Develop business leads for the Hotel on a weekly basis.
• Prepare monthly list of accounts to penetrate for the following month.
• Plan a minimum of 2 site inspections/entertainment meetings per week to qualified potential accounts or new accounts.
• Prepare monthly action plan for main market segment.
• Perform monthly review account profile on room nights production and average rate.
• Monitor competitors’ rate strategy, account penetration and marketing activities to maintain a competitive edge.
• Fully responsible of accounts under his/her management, including contracting, updating profile and renewing contracts.
• Update management on VIP arrivals, meet and greet accordingly.
• Up-sell, cross-sell and promote Hotel facilities & services at every available opportunity in order to maximize sales revenue.
• Conduct negotiations to achieve the best profit and rates for the Hotel.
• Attend hotel clients and local community business events to network and maintain high visibility.
• Update Director of Sales & Marketing on market trends and business leads.

Summary

Supports the Hotel Sales team in the coordination and back-end administration of sales activities.

Job Responsibilities

• Assist the sales team in secretarial and administrative support.
• Act as a contact person between the client and the hotel in the absence of Director of Sales & Marketing, Asst Director of Sales, Sales Team.
• Ensure all correspondences are effectively copied to all relevant departments and regional offices and traces dates effectively followed up.
• Handle telephone calls to take messages, new enquiries, check room availability.
• Ensure all leads are answered to and proposals are followed up with 8 hours.
• Be accountable for all targets and goals set for area of responsibility.
• Perform other reasonable duties assigned by the assigned by the Management.

Summary

Supports the Sales team in the coordination and back-end administration of sales activities.

Job Responsibilities · Assist the sales team in secretarial and administrative support.

Act as a contact person between the client and the hotel in the absence of Director of Sales & Marketing, Director of Sales, Asst Director of Sales, Sales Team.

Ensure all correspondences are effectively copied to all relevant departments and regional offices and traces dates effectively followed up.

Handle telephone calls to take messages, new enquiries, check room availability.

Ensure all leads are answered to and proposals are followed up with 8 hours.

Be accountable for all targets and goals set for area of responsibility.

Perform other reasonable duties assigned by the assigned by the Management.

• Direct and manage all group, transient, and sales activities to maximize revenue for the area hotels within their scope of responsibility
• Works with management team to create and implement sales plan addressing revenue, customers and segments managed by individual sales team members.
• Prepare, implement and compile data for the strategic sales plan, monthly/annual SMART goals, annual goals, sales budget, forecasts and other reports as directed/required
• Together with Director of Revenue Management, develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Implement promotions and offers
• Recruit, direct, manage, train and counsel sales employee to ensure maximum revenue potential
• Lead, direct and participate in sales presentations, and client meetings
• Conduct and attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested
• Represent the hotel in the community and industry organizations and events when applicable
• Recommend, supervise, administer and ensure timely completion of all activities of the Sales Department
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
• Recommend and monitor sales goals and maximize revenue
• Operate the Sales Department within established sales expense budget
• Initiate and follow up on sales leads
• Monitor production of all top accounts and evaluate trends within said market; ensure sales employee is held accountable for those accounts within their respective territories
• Coordinate all non-group transient sales and catering solicitations to maximize market mix
• Administer training in the Sales department

Monitor all day-to-day activities of direct reports

• Assist in the preparation of required reports in a timely manner
• Conduct weekly sales meetings and daily line ups
• Conduct regular business review meetings with Sales employee and General Manager
• Be familiar with all Mondrian Singapore Duxton sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Food & Beverage revenue
• Conduct all Sales Team performance reviews
• Motivate, coach, counsel and discipline all Sales department personnel aligned with Mondrian Singapore Duxton policies and code of conduct
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
• Develop strategies to increase and maximize market share from competitors

Summary of Responsibilities:

Establish lead generation & acquire new accounts to achieve group and FIT revenue goals based on market segmentation and budget

Achieve performance goals set based on assigned portfolio.

Ensure total account management of sales portfolio, plan sales activities and set sales priorities to achieve the revenue goals for all segments

Adopt Collaborative approach with reactive sales team to achieve group & event conversion goal

Develop account qualifications criteria and use market research to identify priority markets/ accounts and to assure proactive coverage to all major market segments

Maximizing the use of resources to penetrate new accounts to achieve new business goals

Weekly update of sales activities and other sales reports as needed

Develop ongoing relationships with the clients to ensure business continuity

Involvement in sales related projects and activities as assigned

Understanding of Job Descriptions, Goals, SOP of Sales Department

 Adhere to established personnel policies and procedures of the hotels

Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales

Participate in development of sales action plan to formulate measurable strategy and actions to achieve sales performance

Monitor forecast & production of own group and FIT segments and identify valley periods of sales emphasis to drive revenue

Maintain close and open communication with other departments

Maintain timely communication internal & external stake holders & ensure response in a timely & professional manner

 Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs

Maintain timely and responsive communication with accounts and prospects

Comply with hotel and department policies and procedures at all times

To carry out other duties as and when assigned by the Management of the Hotel

Summary

The Senior Sales Manager reporting to Director of Sales is responsible for identifying, developing and managing accounts within specific segments and develop new accounts or business opportunities within corporate travel industry/leisure generating and maximizing business potential of designated portfolio through daily sales activities.

The Senior Sales Manager will assist the Director of Sales to accelerate corporate, or Leisure client base by expanding the hotel’s business through executing the developed strategic plans to drive measurable and incremental sales revenue meeting revenue targets set within Mondrian. This position requires an excellent communication skill, both written and verbal and to have a proactive and growth mind-set to work towards a successful hotel sales strategy.

Business Development

• Solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication.
• Meet or exceed personal sales solicitation call goals based on a minimum of 5 daily appointments covering existing and prospective accounts.
• Responsible for administration of all support services including but not limited to responding to emails and correspondence, input and maintenance of databases.
• Maintains a high profile within trade and professional associates dealing with their market area/segment(s)
• Interacts with individuals outside the hotel within their sales area including, but not limited to clients, local hotel associations and other members of the local community
• Solicit corporate, consortia and leisure accounts directly and jointly with others through the preparation, execution and completion of Action Plans
• Implements all Sales Action Plans related to their sales area as outlined in the Revenue/Business Plan
• Within established parameters, quote and negotiate prices with customer representatives confirming reservations by letter and drawing up contracts; sign for the hotel and obtain customer signature to close the transaction
• Upon contracting accounts, this position will be responsible for ongoing account management with contracted accounts and setting of production targets on a quarterly basis
• Achieve established room night and revenue goals as outlined in the agreed upon incentive and annual business plan
• When appropriate, and with agreement with the DOSM, to attend major travel functions (trade shows, associations) that deal specifically with their marketing responsibility
• Plans sales trips, under the direct approval of the DOS, to major marketing areas, calling on accounts within their specific marketing area
• As directed, compile and input market intelligence information to the Sales Information Management system
• Develop and maintain knowledge of market trends, competition and customers
• Actively promote and produce sales leads for other sister hotels and for in house sales staff
• Provides feedback to the DOS/DOSM/DOR on changing conditions, including trends in the competition, as a result of direct solicitation, telephone and direct mail, in their market areas. 
• Arrange FAM and Site inspection trips to hotels by major clients and accompanies clients
• Meets deadlines for assigned tasks
• Establishes and maintain files on major active accounts within their marketing area/segment(s)
• Establishes and maintains effective employee relations
• Performs related duties and special projects as assigned
• Maintains punctuality and good timekeeping and appearance
• Trains and develops sales executives and sales coordinator and staff reporting to them in designated sales and marketing areas
• Preparation and completion of timesheets, Rota’s, holiday schedules, in line with business needs, as and when required
• Preparation and completion of Purchase Orders as and when required
• Undertake and complete any special projects, tasks or other reasonable request by your department head and/or Hotel Management
• Prepare correspondence to customers, internal booking reports and file maintenance
• Participate in daily RevMax meeting, pre-convention meetings, training and other sales-related meetings as required
• Work with other departments within the hotel to provide quality service to customers
• Attend local trade shows, community events and industry meetings.

• Take ownership of daily sales activities and maximize the productivity by following a system of weekly and monthly action plans

  Other duties assigned by the Director of Sales when required from time to time

Responsibilities:

• Executes the social media, online, and offline Marketing strategy and PR of the hotel as directed by the General Manager.
• Handles the hotel's online reputation on all online platforms. The position is responsible for achieving the Trust Score objective of the hotel. Responsible for Online reputation KPIs (Trust Score, number of reviews, % of reviews answered) including responding to all guest feedback and following up with hotel departments on resolutions
• Monitor reviews written by guests on review websites (Number and quality).
• Implement corrective actions to improve touch points with low scores, in coordination with the Departments involved.
• Ensure reviews are answered by the team in a timely and appropriate manner (refer to the guidelines).
• Monitor the hotel's presence on review websites and the relationship with key partners like TripAdvisor.
• Issue monthly reports about the hotel's online reputation through the Online Reputation management tool. The main KPIs are Trust Score, Performance, Popularity, number of reviews, % of answers, and Score vs. Comp set.
• Conduct the channel management techniques, posting reply pace, content and frequency, and guest engagement needs for the department as per the Manager
• Execute the hotel's internal and external Marketing strategy as directed by the Manager.
• Stay up to date with market trends and Social Media and Marketing developments.
• Execute the Social Media strategy in line with the key Marketing objectives: Value proposition, Targets, Channels, Activities, Partnerships, resources & revenue. Key objectives should buzz business and loyalty.
• Establish a hotel presence on selected platforms in line with the marketing strategy and compliant with the brand DNA and guidelines.
• Execute all social media and digital-related promotions to build continuous growth. Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, and need periods. Translate worldwide and regional tactical campaigns into social media activities. Review content performance on a weekly basis and review future content accordingly.
• Liaise with the Corporate Social Media Team to create specific promotions via social media.

The Role

The Director of Sales and Marketing is responsible for planning and implementing sales, marketing programs, both short and long term, targeted toward existing and new markets by performing the duties personally or through the Sales & Marketing team. The incumbent directs the day-to-day activities, plans, develops and communicates strategies and goals for the teams, which include Rooms Sales, and Marketing & Communications. He / She is responsible for driving the teams in developing new accounts, nurturing existing accounts and implementing sales and marketing strategies. The incumbent will also work with the Corporate Team and Owner to create and implement hotel-level tactical sales and marketing plans, analyze current / potential market and sales trends and spearhead all activities to increase revenue and market share through added business volume and increased rate for the Hotel.

Our Expectations

1. Develop and implement strategic sales & marketing plans and take effective actions to achieve Room Sales and Event sales revenue in order to optimize general business opportunities.
2. Develop and manage sales/marketing operating budgets, be in control of expenses and apply the best possible costs management in his/her responsibility.
3. Develop and recommend product positioning, packaging and pricing strategy to produce the highest possible long-term market share.
4. Observe and evaluate the market and main competitors, identify trend and adjust marketing strategy to meet changing market and competitive conditions so as to achieve satisfactory market share in relation to industry and economic trends.
5. Establish realistic yet challenging sales targets and measure the effectiveness of strategies, tactical actions and performances of the sales team.
6. Establish and maintain relationships with industry influencers and key strategic partners and network business relations to corporate clients, like airlines, tourist offices, travel / destination management companies etc.
7. Oversee advertising and promotional activities, including print, online, electronic media, direct mail, etc and guide preparation of marketing activity reports.
8. Direct marketing activities and ensure effective results within designated budgets. Maintain consistent Mondrian Brand standards throughout all products, promotional material and events.
9. Direct the effective distribution of product via various channels and develop effective strategies to maximize yield.
10. Meet with key clients, assisting sales team with managing relationships to negotiate and close deals.
11. Represent the hotel at Trade Shows, Sales Calls & Conferences to promote the hotel and its products whilst seeking new business opportunities.
12. Prepare periodic sales report showing sales volume, potential sales and areas of proposal client base expansion to evaluate production and plan for future sustained business.
13. Responsible for establishing policies and procedures and ensuring adherence